Sebastien Phlix @sebastienphl
Product manager @avec_alan, previously @n26 @typeform. Follow me if you’re interested in product management 🤩 sebastienphlix.com Barcelona, Spain Joined January 2015-
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1/ Exciting news, Alan community! 🚀 Our Q2 has been our best quarter ever. The unique "one-stop health partner" model we envisioned years ago is now paying off big time. Let's dive into the highlights!
If you want people to do some task in your app, the best way to achieve that is to remove every distraction. Remove everything: nav menus, other buttons, UI tools, footers, etc. Every time I watch a session video, users will always find a distracting exit dropping conversion.…
Airbnb has a blueprint of their entire customer journey on their office walls. They then map all product, policy, and service updates to it. More companies should do this to avoid shipping the org chart.
Jeff Bezos: “Any high-performing organization has to have mechanisms and a culture that supports truth telling” As Jeff explains in the clip below: “Truths often don’t want to be heard. Important truths can be uncomfortable, awkward, exhausting, challenging. They can make…
The main reason to understand the competition is to gain more confidence on exactly how you will differentiate. To do that, you must understand your target customers and develop stronger hypotheses on their unexpressed needs & desires. That is the essence of strategic clarity.
The iPhone camera uses computational photography, applying software to every snap. This wild photo is an eery example: the subject tries on a wedding dress and each mirror shows her in a different pose. Why? Apple insider says it’s a “mistake” in the computational photography…
Seeking product market fit isn’t a fine art; it’s wielding a blunt instrument to strike gold. Part of my concern about some of the more academic takes on the practice of product management are that they almost make building great products feel like an inevitability. Smart people…
1. Barrels and ammunition I didn’t overlap with @keithrabois at @Square, but when I joined, his precepts were (and still are) all over the company. One of the most powerful metaphors - not least because of the vivid imagery - was that of barrels and ammunition.
As we reach the end of the year one of the best exercises for product managers is to ask: “what did I ship that I shouldn’t have?” At Optimizely we would do this as a team: lay out a card for every single thing we shipped and then use the little “everyone gets five dots, pick…
I took a while to respond to this because Eric’s answers were very good, and logical so it’s hard to refute. I also do respect Eric Ries a lot, he has lot of experience with different companies and his book Lean Startup was really influential to me when it first came out. But……
I took a while to respond to this because Eric’s answers were very good, and logical so it’s hard to refute. I also do respect Eric Ries a lot, he has lot of experience with different companies and his book Lean Startup was really influential to me when it first came out. But…… https://t.co/dVvp4ykuqh
founders doing demos makes for better products, i’m confident of this. nice work @bchesky. i shamelessly play with @Airbnb as an inspiration for @stripe atlas. airbnb.com/release/host
I want to live in a world where every PM has more meetings with customers than internal stakeholders.
Costco sold $9B of clothing in 2022. It was only 4% of the retailer’s total sales ($223B) but still more than: ▫️Lululemon ($8B) ▫️Ralph Lauren ($6B) ▫️Levi Strauss & Co ($6B) And Costco is hitting these revenue numbers on ridiculously low sticker prices for its Kirkland…
Okay this is sick
At @linear we optimize for solving customers problems & craft – not A/B tests, internal frameworks/OKRs. To optimize for craft, give the builders control. To solve customer problems well, try to make the whole team have customer understanding. Then combine these for the magic
People like to talk about the importance of "vision," but ultimately running a startup is like doing science: you have to follow the truth wherever it leads. Vision is only valuable insofar as it predicts where you'll find truth.
Here's how to win at most businesses: Just do the basics well. (So many companies focus on sexy ideas but have filthy bathrooms and don't smile at customers.)
This is why good Product Sense matters a lot. And having a constant pulse on user feedback, sales/support feedback, and your domain in general. Helps you move much faster than if you try to validate everything upfront.
This is why good Product Sense matters a lot. And having a constant pulse on user feedback, sales/support feedback, and your domain in general. Helps you move much faster than if you try to validate everything upfront.
If you’re a large company and you think your PM career ladder & promotion process are very objective, but neither the PM ladder nor your calibration meetings clearly account for the stage of the PMs’ product (pre-PMF, hypergrowth, mature), you are almost certainly doing it wrong.

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