BRAVIA 9 is Sony's flagship TV for 2024, and it is the company's brightest 4K TV yet. Sony claims that compared to its predecessor (X95L), BRAVIA 9 has: ✅️ 50% increase in brightness ✅️ 325% more dimming zones ✅️ 20% improvement in power efficiency It still has the XR Processor with its full set of features, along with X-Wide Angle and X-Anti Reflection. It also has the Acoustic Multi-Audio+ feature with upward-firing Beam Tweeters and side Frame Tweeters, for an immersive and cinematography surround sound experience. Pricing: • 65" at $3,299 • 75" at $3,999 • 85" at $5,499
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@sondesix Why would people want the brightest TV? No one watches TV in the sunlight anyway.😀