The Source Approach @sourceapproach

Turn your team into an eCommerce growth engine with the top eCommerce Fractional CMO who installs the operating system for rapid, profitable growth. sourceapproach.com/fractional-cmo/ Buffalo, NY Joined September 2015

Tweets

760
Followers

559
Following

80
Likes

72

The Source Approach @sourceapproach

4 months ago

Online stores often fail. Weak marketing is a key cause. Not being found in search also cuts sales.

0 0 0 28 0

Download Image

The Source Approach @sourceapproach

4 months ago

Brands can find new sales by reaching growing customer groups. Focusing on areas like social shopping sees big growth.

0 1 2 23 0

Download Image

The Source Approach @sourceapproach

5 months ago

Short-form UGC ads and creator whitelisting drive the highest return on ad spend for ecommerce brands on TikTok.

0 0 0 18 0

Download Image

The Source Approach @sourceapproach

5 months ago

Stop wasting ad dollars. Brands often lose 30% of their budget on ads that don't work. Focus on the right audience and track results to boost sales.

0 1 1 16 0

Download Image

The Source Approach @sourceapproach

5 months ago

Urgency and scarcity are the top psychological triggers that lead to the biggest sales increases in ecommerce.

0 0 0 9 0

Download Image

The Source Approach @sourceapproach

5 months ago

Make buyers feel special. They will buy more from you. Help them come back.

0 1 1 9 0

Download Image

The Source Approach @sourceapproach

5 months ago

Unexpected extra costs and forced account creation are the top reasons users abandon mobile checkouts.

0 0 0 8 0

Download Image

The Source Approach @sourceapproach

5 months ago

Creative testing and broad audience targeting are the top Meta Ads strategies for reducing customer acquisition costs.

0 1 1 35 0

Download Image

The Source Approach @sourceapproach

5 months ago

Boost your bottom line. Strategies like bundling can increase how much each customer spends on average.

0 0 0 8 0

Download Image

The Source Approach @sourceapproach

6 months ago

Making these common mistakes with your marketing agencies and freelancers is costing your brand time and money. Read my latest on Entrepreneur for what to avoid and what to do instead. entrepreneur.com/growing-a-busi…...

0 0 0 4 0

The Source Approach @sourceapproach

6 months ago

Can your marketing team, agencies, or freelancers answer these 3 questions about your brand? 1) What emotions does our customer feel after using our product? 2) What is our customer journey? 3) How do we move our customer from problem aware to product aware?

1 1 2 61 0

The Source Approach @sourceapproach

6 months ago

Bad marketing doesn't just result in poor sales, it can permanently damage your brand. Watch out for these 3 signs. 1) Increasing customer acquisition costs 2) Decreasing brand sentiment 3) Declining SMS & Email open rates

2 1 1 31 0

The Source Approach @sourceapproach

6 months ago

Comparison charts and lifestyle images boost Amazon A+ content conversions the most, showing the power of visual aids.

0 1 1 16 0

Download Image

The Source Approach @sourceapproach

6 months ago

Personalized recommendations and enhanced mobile checkout flows drive the biggest revenue increases from A/B testing.

0 0 0 9 0

Download Image

The Source Approach @sourceapproach

6 months ago

Does your brand use marketing agencies & freelancers? - Hold cross-agency meetings to inform & align your team. - Make your agencies & freelancers experts in your brand, product, & customer. - Avoid creating silos across Amazon & Shopify, they work together.

0 1 1 25 0

The Source Approach @sourceapproach

6 months ago

Can your marketing team, agencies, or freelancers answer these 3 questions about your brand? 1) What alternative products or solutions are shoppers choosing? 2) What is our customers' expected dream outcome? 3) What is our customers tipping point to purchase?

0 1 1 12 0

The Source Approach @sourceapproach

6 months ago

Bad marketing doesn't just result in poor sales, it can permanently damage your brand. Watch out for these 3 signs. 1) Decline in repeat customers 2) Decline in average order value 3) Decline in direct website traffic

0 1 1 18 0

The Source Approach @sourceapproach

6 months ago

Product demos and before-and-after content lead to the biggest conversion rate increases for brands using influencers.

0 1 1 17 1

Download Image

The Source Approach @sourceapproach

6 months ago

Can your marketing team, agencies, or freelancers answer these 3 questions about your brand? 1) What Desire Are We Fulfilling? 2) How Does Not Having Our Product Make Our Customers' Life Harder? 3) How Do We Benefit Our Customer Emotionally, Physically, & Emotionally?

0 1 1 10 0

The Source Approach @sourceapproach

6 months ago

Can your marketers answer these 3 questions about your brand? 1) What pain are we alleviating? 2) What's our customers' zero-to-hero transformation? 3) Which purchasing decision motivators do we leverage?