just saw a supplement ad do nuts numbers and the comments were all “great editing”
it wasn’t the editing lol. it was the angle. they sold the 3pm crash, not the pills.
the edit just stayed out of the way
cut 200+ ads, sat behind $1m+ in spend, and the biggest lesson wasn't about editing at all
most ecom ads don't lose on the edit. they lose on the angle.
i've watched clean, beautiful ads flop and ugly phone shot ones scale same product, same offer. the difference was always what it said in the first 2 seconds, not how it was cut.
gonna start posting what i've picked up. hooks, angles, why ads win
I was sunbathing at a hotel's pool in LA when I met a guy who did $300M+ selling digital products and services
we did a little mastermind and he asked me how I did $5.2M+ selling ebooks organically.
So I begin explaining and show him my 60 modules blueprints and videos explaining how it all works
He looks at me, straight in the eye, and asks me why I'm not selling that for $10K at least???
I replied:
"Oh I don't feel like it. I'm busy with other stuff"
He said :
BRO AS SOON AS YOU GO HOME SELL IT TO YOUR FOLLOWERS FOR $10K PER PERSON THAT IS THE MOST VALUABLE PRODUCT YOU HAVE YOU COULD MAKE $100K TONIGHT JUST FROM DOING THAT
so now im giving it out to you guys.
but for free.
Comment "BLUEPRINT" and I'll send it to you via DM
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