"The internet has made it so that no matter who you are or what you do — from 9-to-5 middle managers to astronauts to housecleaners — you cannot escape the tyranny of the personal brand" vox.com/culture/2024/2…
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"That labor amounts to constant self-promotion in the form of cheap trend-following, ever-changing posting strategies, and the nagging feeling that what you are really doing with your time is marketing, not art. "