Taylor Fraser @tayfrays
Head of Marketing @outwaysocks outway.com Vancouver Island Joined September 2022-
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Really liking Meta AI for ad copy... I am convincing myself that it's using it's own ad data to help me out🤞
Meta reached out today and let me know that I could try running an awareness campaign to get more eyeballs on the business. They're out here just droppin'🔥🔥🔥 for free like that?!?
Me watching Meta ruin all my scaling from Q1.
If you're like me and are trying to scale Meta and understand attribution I highly recommend this pod. What a banger episode 1 - these guys made me feel so stupid 😅 youtube.com/watch?v=2KGpQ7…
Meta finally being honest about their options:
Is continuing to test creatives in the meta account during a sale period pointless because the signals will be dirty?
Everyone’s bitching about meta rn but if you just send an email to your retained audience all your NC/TOF ROAS will crush, trust me .. 😂🫠😔😭
Is it better to give someone their 'first purchase discount code' right in the popup after submitting or only via welcome email? If they get it right there, they can shop asap, but I also want them to go open the email I just sent them. 🤔🤔🤔
When it comes to growth, what are the most important metrics you look for in meta? Why is that metric important and how do you use it to grow more? don’t say ROAS plz
I noticed going through my creative reports that a certain type of creative is getting 20x more shares than the other creatives in the account. Both types performing well. Should I be focussing on this stat and trying to push further? Or does it not really matter that much.
If you recommend me a Netflix show and it doesn't have - murder - serial - case - killer - conspiracy in the title. I am simply not interested.
What's getting me ahead this year is realizing that most of the stuff on twitter is bullshit or heavily lacking context. What drives my decisions? Gut instinct --> a little research --> asking the people I trust --> trying it out. Not reading a thread that makes broad/absolute…
Pagination or Infinite Scroll? 🧐 Infinite scroll is thought free, but pagination gives me a sense of position in my search. Would love to hear your thoughts or data on this.
I've had this watch for 2+ years and JUST noticed the seconds counting (circled in the photo). How could I look at this 2 inch circle 20+ times a day and never once notice this - it baffled me 🤔 It reminded me that I'm going through this in my professional life right now. So…
One of the many pet peeves I have with JustUno 🙃
If you were served an ad about merino wool socks that were made for all-day, everyday performance. What would be a hook or a problem/solution that would matter to you?
Meta calls it learning. I call it handing Meta a few hundred bucks for nothing in return. 😅
RoxanneMaria @8n05ts424gvyH
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MAX @MaxGrant__
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Raheel Hasan @theraheelhasan
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Will Watters @WillWatters
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William Jago - Bid Ca.. @WillJSocial
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Joy Jellasy @MDuntz54104
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The Starters @HireTheStarters
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Semiloore Oyewole | R.. @Pepshemmy
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George Kapernaros @IMKapernaros
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STG eSwipe @STGeswipe
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Janet Hudson @JanetHudso98335
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Checkout Links @checkout_links
104 Followers 16 Following Create highly personalized, 1:1 dynamic shopping experiences optimized for conversion for marketing campaigns on @Shopify. Start Your Free 7-Day Trial Today👇
Jess || UGC Creator�.. @itsjesslaw
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anneliese @anneliesetweets
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desijesus @desijesus93
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ASH® @thtisash
505 Followers 509 Following A Brand Builder, Marketer & Founder of @wemotif, @Forbes Council Member. Driven almost $1B in revenue. Talks about how to build real brands offline + online.
Dylan Menter @dmenter_
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Matteo @Matteo_KP
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138 Followers 1K Following Selling homes in the Greater Toronto Area since 2009.
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Livi Lie @LivianHorror
424 Followers 3K Following Hi Im Livian but ya can call Liv or Livi! I'm a VA is training! ^^
MAX @MaxGrant__
10K Followers 1K Following email marketing for e-commerce brands, with a distinct voice. Book free consults and audits on your emails, DM’s open
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353 Followers 162 Following Here to ask questions, not provide answers.
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250 Followers 835 Following LWR 🌴 DTC E-Commerce 🖥 USF Bull 🤘Coffee Junkie ☕️ Lifelong learner 📖
Peter Czepiga @peterczepiga
2K Followers 321 Following Founder, https://t.co/dtoLIoWZpU, a growth marketing agency for DTC brands. Building https://t.co/cK3CZhI86h
Ethan Shust 🐳 @ethanshust
453 Followers 380 Following Product Marketing @Triplewhale | Standing at the intersection of marketing, data, and whales.
Kenny Smithnanic 🙌 @kennysmithnanic
9K Followers 230 Following Practical marketing to help you slay your goals 🍖 | Atomic Audits every Friday | Scaling DTC companies for 10+ yrs | Currently: Head of ecomm @mintmobile
Jonathan Snow, DMD @drjonathansnow
6K Followers 2K Following Founder & President, The Snow Agency | CIO, Avenue Z | Industry Leader (ecom), KeyBank | Advisor, Revere Partners VC | Orthodontist | USAF Veteran | 4 exits
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283 Followers 815 Following an ex-Nike designer building a startup 🚀 let’s see what happens
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1K Followers 957 Following Conversion Rate Optimization through Images, Founder of Sellametrics - A/B testing for E-commerce | 7 figures Amazon seller |
Matias Myhrberg @MatiasMyhrberg
2K Followers 390 Following Solving customer acqusition for Health & Wellness Shopify brands by combining performance focused short-form content and top-class media buying
Kody Nordquist @KodyNordquist
16K Followers 782 Following Founder & CEO https://t.co/zpFohAVWhV | Retention Strategy for 7-9 figure eCom Brands | 30% Increase in Retention Revenue in just 90 days.
Jenny K @JennyMakesStuff
161 Followers 601 Following Shopify solopreneur since 2015, tweeting about my experiences with DTC ecommerce, Meta & Google advertising
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475 Followers 146 Following Performance Marketing Manager @ 365 Holdings | Akron OH | Entrepreneur | Professional Photographer
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Víctor | CRO Nerd �.. @victorpaycro
252 Followers 53 Following CRO Specialist at @Dtcpages | Helping Shopify Stores to increase their Revenue per Session through data-driven tests 🚀
Nate Lagos📈 @natelagos
3K Followers 2K Following Current VP of Marketing for @OriginalGrain | tweeting tactical & practical ecom marketing strategies
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Stef @crowizard_stef
6K Followers 130 Following SEA Brand Building | CRO Advisor for 7 & 8-fig brands | 🇸🇬 🇳🇱
Johnny Hickey🐊 �.. @johnhickey1970
2K Followers 2K Following the old man of DTC. run mkg 4 women’s clothing brand. we make the best t-shirts+ hoodies. adhd proponent. 8th grade completed. FDNY ret.
Paul C. Chambers @paulchambers
884 Followers 899 Following Recurring revenue guru. Helping leaders and companies find purpose in the $2-trillion subscription economy via @Sub_Summit. Firefighter in my spare time.👨🏻🚒
Jason Panzer @JasonPanzer
5K Followers 682 Following President @hexclad - Recovering Tech Investment Banker and M&A Lawyer - building a best in class consumer brand. Check out @9operators podcast.
Arjun Shukla 📈 @growwitharjun
5K Followers 857 Following Husband, Father, Brother, Son | Scaling DTC Brands For A Decade - Brands Like Woolly & MeetArgie to $1m/mo | $10M+ in Adspend in 2023... so far
Charlie Grinnell 🔎 @CharlieGrinnell
2K Followers 511 Following Building https://t.co/JarX5zG4bk and tweeting about digital marketing strategy. Ex: @Aritzia, @RedBull, @Invoke & @Arcteryx
Yuki K @yukik_01
974 Followers 462 Following co-founder @weareplufl | creator of the human dog bed | Shark Tank Season 14 🦈 | Forbes 30U30
Ben @ItsBenTurton
843 Followers 407 Following Sharing the things I learn while building a 9 figure ecom brand from scratch 📈
The Longer Game @the_longer_game
62 Followers 245 Following This is not just retail - it's Retail Reimagined, #futureofretail, #amazon, #ecommerce, and omni-channel strategy for brands.
Max Layn Stein Cohen @maxlayn
3K Followers 948 Following Ex digital strategist for fashion brands, billionaires, NBA, MLS 💵 Sold DTC shops 🛍 Shoot for cool brands 📸
Carla Matheson @csmatheson
303 Followers 137 Following Helping founders navigate growth. Founder. Investor. Advisor. Board Member $TINY, $NANO // Past: CFO, Tiny. Gardens. Skis. Mountains. Bikes. 🇨🇦
Ryan Rouse @rsrouse
1K Followers 515 Following I help CEOs/CMOs/Founders feel confident about their growth strategy | Previously, Co-Founder & CMO @ Factor Meals (acquired), CMO then CEO @ Highkey
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Michael Gaman @clicksopendoors
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You wouldn't last an hour in the asylum where they raised me.
Today I’m going to drive 45 minutes simply to eat our birthday cake cookie because yes, today is our 39th anniversary. Happy birthday, Mr. Felix and Mr. Norton. @felixandnorton
They say you can't have the best of both worlds, That you can’t have a business and family. But I'm proof that that myth is not true. How? I play it smart. For those who don’t know, I’m co-founder of a fast-growing DTC brand (Tru Earth) and a dad of 3. Talk about timing,…
Most founders should not raise money. Especially first time founders. The discipline and resilience that is formed as a result of building on hard mode pays dividends far into the future. When I started @outwaysocks in 2016, there was a cohort of first time founders who…
How 🔥 is the thumbnail for the Youtube video I dropped today?
After the most challenging + most growing 20 months of my career … Friday will be my last day at Recart. I write that without hyperbole. And without a drop of regret. The growth would’ve been impossible without the challenges. For both, I’m profoundly grateful. I’ve been…
⏰🚨SCREAMING HOT TAKE ALERT🚨⏰ I dont actually care about how much I pay in taxes. Im incredibly blessed to make what I make. I choose to live in California. BUT What I do hate is that taxes are so complex that it takes 3 months and $300,000 to PREPARE AND FILE MY TAXES…
The suits in NYC hate it but this is what it looks like to be a successful executive in the fashion industry in 2024
I’ve run a profitable business. And I’ve run an unprofitable business. I’d choose profitable every time. But it’s not that simple. Running a profitable business is about saying no more than you say yes. It’s about looking silly in the short term. Focussing on outcome…
Whatever you do Do it with the confidence of a toddler
Expo wifi and power costs for vendors are criminally high.
I hate the weekend. My wife made me work outside, in the sun, hanging string lights. Doesn’t she know I am a high powered exec? That anytime NOT CREATING SHAREHOLDER VALUE is a waste I could have been listening to all in I could have been on Twitter But no Sunshine 😡
@tayfrays Everything became brand awareness without consideration for profiles 🫶🏼
The year is 2030 Hexclad makes up 22% of global GDP. Hexclad has acquired Costco, Ridge, Netflix, and McDonalds Jason has become a golf pro, winning the masters 3 years in a row Gordon has become president of the United States The US dollar is backed by pans Life’s good.
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