I make humans buy your stuff with daily emails, funnels, & Meta ads 📈 The Go-to marketer for course bros 🔥theemailmethod.com/subject-lines2/ Toronto, OntarioJoined July 2025
StATiC aDs DoNt WoRk
BS. Look at what Dr. Scholl's did with this ad.
They address a big pain point with a simple question: "Love how they look? Hate how they feel?"
Then they reveal the solution:
"Swap your soles not your shoes"
Only took them 14 words.
Statics work.
I remember waking up to a Stripe notification of my very first sale.
Pure ecstasy.
Even though it was just $47.
Instantly I felt like the Mike Tyson of info-products lol.
Looking back, it wasn’t the $47 that got me worked up. It was the PROOF that you can do this.
Don’t be afraid of getting a little raw in your ad copy.
You only have so much time to capture someone’s attention…. This means that your HOOK has to be irresistible.
Pro tip: make the very first sentence of your ad copy a BOLD claim. Then explain in the body copy.
Storytelling IS marketing.
The fastest way to make your offer (regardless of what you sell) more irresistible is by telling the right story.
Find out what your target audience actually wants and turn that into an entertaining story.
Stories are super primal to us…
Don't be afraid to make bad ads.
If you make an ad that sucks, great! Learn from it!
I've made tons of terrible ads.
That's the best way to learn how to make great ads.
One of the best ways to sell with emails is by telling raw stories.
It doesn’t have to be perfect, it’s gotta be human. The more relatable the email, the better.
Email marketing tip...
Make your preview text build on your subject line.
Subject example:
"Top 7 marketing myths"
Preview example:
"#3 is especially dangerous..."
Subject creates interest, preview nurtures it.
I've worked with 120+ course creators/info-product owners over the last few years.
Those that have done incredibly well (like, millions in rev) all have an insanely well developed value ladder.
Every stage of your value ladder should feel like the logical next step.
You don't have to be better than your competition if you're different.
I don't mean different in some weird, new age woke-y way lol, I mean being unique in your own way. Both in biz & life.
Different is better than better.
People scream "UPWORK IS SATURATED!!!!" and there's some truth to that, but it's also NEVER been easier to stand out with witty proposals like this one.
People scream "UPWORK IS SATURATED!!!!" and there's some truth to that, but it's also NEVER been easier to stand out with witty proposals like this one.
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