ThirdSlice Research @third_slice
We use progressive digital tools to develop breakthrough customer insights at scale, depth and speed to drive clients' innovation and new product development. thirdsliceresearch.com Boston, MA Joined March 2016-
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As seen in Boston's Logan Airport - #marketresearch as an explicit branding strategy. #innovation.
New #marketresearch based biz model 4 publishers instead of ads frm @hello_token; answr 1 questn to access content.
From @OTSInsights "Humans are terrible witnesses to their own behavior." #marketresearch #innovation. #MRMW
#MRMW - Great concept - Satisficing.- the reality that when people make choices they satisfy and sacrifice.
#MRWM "Mobile is the shiny new toy of the research industry." - Joe Sauer, SVP Sentient
Killer quote from @Reebok "Honor the body you've been given" @theadclub
On lifestyle #innovation: @Reebok asks are you wellthy (wealthy + health) @theadclub
Brilliant #innovation - self-propelled automated lifeguard. #TechConnectWorld
On tech breakthroughs: great session by @techreview on 10 breakthrough technologies of 2016. #innovation
Great work by 4sight xforming @5gum for Wrigley. Total repositioning w/little change to manufacturing. #innovation
On Boston start-ups: looking forward to @theadclub healthcare event on June 13. theadclub.org/vitalsigns/
On inventions that are not #innovations. Witness the burger on a donut.
The definition of #market_research insanity is expecting great new insights from the same old tools.
On healthcare #innovation events: Mayo Clinic Transform a good one to keep on radar screen. transformconference.mayo.edu
Reminder: Open #innovation goes both ways: many ways for ideas to enter AND many ways to monetize those ideas.
#Innovation means increasing your IP metabolism - the speed you find, consume, use & discard IP. @HenryChesbrough
The more you think about open #innovation, the more you realize there is no other kind. @HenryChesbrough
On trends: localization of global products = glocalization a major future trend. @ShaneWallCTO @HP #innovation

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