Mobile-friendliness is crucial as most people own a mobile device nowadays and more traffic is generated by those than computers. A poorly optimized mobile version will decrease conversion and affect cost-effectiveness. /2
To optimize your website for mobile devices, you can either use a mobile-friendly template or consult with a design agency that can tailor a unique experience for your users. /3
To optimize the copy on your mobile version, avoid lengthy text blocks by using disclosure widgets that allow the viewer to decide whether to read more. /4
Loading speed is crucial for mobile as users are less patient. Images should be compressed and videos should be hosted on external sites to prevent slowing down the website. Limit the use of plugins and remove on-hover animations. /5
UI and UX design optimization includes ensuring every button and icon looks good on mobile devices and making adjacent sections of different colors to separate meanings. Call-to-action elements should be clearly visible, and spacing should be consistent. 6/6