Vishal Goswami • Shopify Websites & CRO @vishalgoswami0
⚡️Built & Scaled 200+ DTC brands, Accelerating 📈 DTC brands growth by creating frictionless websites and landing pages on @Shopify Founder @frictionstudioo friction.studio Get a free store audit 👉 Joined February 2021-
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MAJOR DESIGN UPDATE My latest site just launched this weekend! ‘microinteractions’ ftw!
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Discipline in design: Novices see it as tedious. Pros see it as freedom.
You’re one well-placed testimonial away from doubling your checkout rate.
Role - Digital Designer Salary - £3.3K – £5K per month Location - Remote --> UI/UX using AI --> Spotting what feels off and fixing it DM if your taste matches the brief 👇
Best decision? Build product pages that let you log off at 6pm. Track. Tweak. Then live.
If I see one more “minimalism is dead” hot take I will, in fact, refresh Figma.
No one is coming to fix your bounce rate. Fix your offer. Fix your flow. Fix your fold. Repeat.
Another “mobile friendly” store. Font too small. Buttons too close. Navigation hidden. No one is staying for your content if their thumb can’t reach the cart.
My friends chase trends My friends copy templates My friends decorate with clutter While I: Obsess over whitespace Study customer behavior Let AI handle the heavy lifting Guess what? I still hang out with them. You can have elite taste and keep your crew.
Taste compounds faster than trends.
Drop your favorite homepages.
Your Perspective Is the Differentiator You don’t need to design louder to stand out. Your restraint is powerful. Your taste is the value-add.
Stop fearing bland taste. Start refining it.
You’re not failing at minimalism. You’re just not editing hard enough.
You’ll never ship the “perfect” site. You’ll always have another taste to chase.
I kept running A/B tests. Even when conversions tanked. Even when designs flopped. That’s how I found the sweet spot. Test until taste becomes instinct.
Bad product page design: • “Buy now” everywhere • Pop-ups after pop-ups • Stock images, everywhere Good product page design: • One real offer • One clear image • One path to “Add to Cart” If users are bouncing, your page isn’t helping them buy.
want to build a digital brand? get used to pixel pushing. good taste isn’t a grand reveal or a viral hack. most of the time? it’s small tweaks - again and again - until it clicks. patience is the real flex. iterate with intention.
Don’t know what looks good? • Show your process • Explain your aesthetic decisions • Reveal your failures (and fixes) That’s the taste people trust.
I’ve downloaded 3,000 fonts. My computer running outta breath. And the client wants...Arial?
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