B2B Buyers Say They’re Engaging Salespeople Late in the Process, But Are Open to Doing So Earlier ............................................ bit.ly/3emnr3l #b2bmarketing #b2bsales
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@MOutfield Interesting. In that same study buyers ranked talked too much, did not seem to listen’ as the second most impactful negative behavior exhibited by sellers. I wonder if "shutting up" is the secret to being invited in to the process earlier? What do you think?