Kata Laska @we_design_ux
I post about Product design, User research, UX design, UI design, Branding | Open for projects: book a free call https://t.co/m9ltPm4V6E Warsaw Joined April 2025-
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5 onboarding metrics that predict product success: 1⃣Time to first value (TTFV) 2⃣Feature adoption rate 3⃣User activation rate 4⃣Onboarding completion rate 5⃣Day 1/7/30 retention rates What would you add to this list?
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Nielsen's 10 heuristics aren't just theory. They're UX audit checklist: → Visibility of system status → Match between system and real world → User control and freedom → Consistency and standards → Error prevention → Recognition rather than recall → Flexibility and…
This week I facilitated a brand identity workshop using the Google Ventures approach 🎯 Google Ventures Brand Sprint steps ⬇️ Step 1: The 20-Year Roadmap (15 minutes) Write 2-3 future magazine headlines about your company's success 20 years from now. This creates your north…
4 external memory techniques that boost completion rates: 1⃣ Auto-save drafts (forms, content creation) 2⃣ Shopping cart persistence (cross-session memory) 3⃣ Recently viewed (quick re-access) 4⃣ Smart suggestions (predictive memory) Memory aids = conversion aids
Research insight: Users don't remember your interface. They remember how it made them feel: → Confused (too much info) → Confident (clear next steps) → Frustrated (can't find things) → Accomplished (easy completion)
I highly recommend doing this short exercise with your project stakeholders at the beginning. Results can be unexpected for you and for others 👀
The psychology behind Nielsen's heuristics: ✨ Consistency = reduces cognitive load ✨ Error prevention = builds confidence ✨ Recognition = leverages existing knowledge ✨ Feedback = reduces anxiety These aren't design rules. They're human psychology principles.
Most product teams track wrong metrics. Here's the AAARRR framework that actually predicts success... ⬇️ ❌ What teams usually measure: - Page views - Sign-ups - Feature clicks - Session time ✅ What the AAARRR framework measures - Acquisition: Free trial sign-up rate -…
MVP vs MLP - What's the difference? 🤔 MVP (Minimum Viable Product) → Bare minimum features to test your hypothesis → Focus: Does anyone actually want this? → Goal: Learn & validate MLP (Minimum Lovable Product) → Minimum features that create genuine user delight →…
Signs you need a UX audit: ❌ Sales declining ❌ High user churn ❌ Poor onboarding conversion ❌ Increased support tickets ❌ Haven't tested in 6+ months If any of these sound familiar, start auditing today.
The difference between good and great products: Good products solve problems. Great products solve problems users didn't know they had. 🔎 Research reveals the hidden ones.
What's the most effective free-to-paid conversion strategy you've seen?
Product onboarding from a designer's perspective: ❌ Bad onboarding: → 47 steps to get started → Generic welcome tours nobody reads → Feature dumping without context → No clear next action → "Here's everything we do" approach ✅ Good onboarding: → 3 steps to first value…
Who are your REAL stakeholders? 👥 Internal: → Co-founders (vision alignment) → Lead developers (technical feasibility) → Early employees (day-to-day usage) → Investors (ROI expectations) 🎯 External: → Key customers (direct feedback) → Industry advisors…
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