Smaily - intentionally simple email marketing @wearesmaily
An intentionally simple tool for sending newsletters to increase marketing quality and efficiency, while reducing prep time and resources. Made with ♥ @ Estonia smaily.com Tallinn, Estonia Joined October 2009-
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Using a do-not-reply email is not considered the best practice anymore. You should always care what your email subscribers are trying to tell you. Did you know that do-not reply emails could potentially damage your sender's reputation and impact your deliverability?
Have you automated your emails? If not, then you should! Full scale email marketing automations + whitepaper what and how to do it ➝ smaily.com/automate-with-… #emailautomation
Here’s a B2B email marketing tip of the day! B2B conversions take more time. Plan several emails; create workflows that span through a longer period of time. B2B purchases typically require larger investments than B2C. So expect a longer sales cycle.
Many people ask when the best time to start an email list is. Well, start it is as soon as you can! Organically building an email list can take time – so use the opportunity to get their email addresses and don’t forget to set up an automated welcome email.
Use social media to increase your email sign-ups. If you have a strong social media following, why not promote your email marketing channel there too? Let your followers know that they can subscribe and keep up to date with what your company is offering through email marketing.
Write relevant content – you don’t want to “blast” the emails out just so that they kept reaching your subscribers. That’s not the point. Your emails must be interesting and relevant. We’re sure they’d prefer to actually read an engaging email then just to select and delete it!
Today’s tip is for B2B email marketers! B2B email communications need to focus on facts, information and benefits for your customers. In contrast, many B2C emails will focus on emotions in the emails. It’s not the emotions that drive B2B customers to act!
#emailmarketingtip Subscribe to your competitors’ emails, see what they are doing, what kind of emails, automated journeys they are creating! Obviously, don’t plagiarise or copy ideas, but watching what your industry is doing is vital to be better. Beat the competition!
How to Build Your Mailing List? Marketing Professional @ruinunes brings you all the best, truly working tips to increase your mailing list and meet your marketing goals. 👉 smaily.com/the-big-questi…
Mother’s day is coming, and yes, it’s one of the mega shopping holidays. An excellent strategy to boost sales is sending out Mother’s day gift guides, gift suggestions and reminders. If you’re sending last-minute shopping emails, make sure you can fulfil the orders in time!
While April Fool’s day isn’t a big-spend shopping holiday, we recommend adding an email campaign to your calendar (if it fits your business). If you know your audience and think your email subscribers would appreciate a good joke, why not play an inbox trick?
Ways to Use Email Outreach to Grow Your Business smaily.com/ways-to-use-em…
How to use email marketing for #HumanResources and #recruitment? 👉 smaily.com/how-to-use-ema…
Do you understand the term "creative burnout"? Maybe you've experienced a creative burnout yourself. We've put together an article that explains how to recognize and avoid creative burnout! Check it out: smaily.com/creative-burno…
Transactional business emails present a perfect opportunity for marketers and businesses to attract the attention of customers – find our ULTIMATE GUIDE here: smaily.com/monetizing-you…
Try to create different email template layouts. It could be a good opportunity to run some A/B tests – maybe a single column approach works best for your content? Or perhaps a two-column email template can generate the best conversion rate?
There are so many different web fonts available for online marketing; they can be really memorable and distinctive. So why can't I use all of the fonts in my emails? Read more email marketing and fonts: smaily.com/email-marketin…
Sender names are important. Remember, subject lines and sender names are the main factors that can influence open rates. You should understand that if your email subscribers feel uncertain about a sender’s name and “from” address, you are more likely to be marked as spam.
Analyse your email engagement metrics. If there’s a trend of increasing negative engagement - it’s a strong indicator for you to change your marketing emails. Are you sending emails too often or maybe not often enough?
Don’t buy email lists. It is not right, and, in many cases, it could be illegal. It’s equally crucial for B2C as it is for B2B marketing. Here’s a useful resource to learn about the importance of B2B mailing lists: smaily.com/b2b-email-mark…
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Cold email intro lines are like bad pick up lines at a bar How about this massive eyeroll:
Anyone trying to learn how to get into the world of email marketing. It's not dead & companies hire email marketers nonstop. Learn these three tools and you'll have an upper hand. I swear you could deep dive this in a month and be far more ahead than others... A thread.
looking for a job in content marketing? 👀
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It never fails. A sudden overcrowded inbox of Black Friday emails, primarily by brands that haven't sent an email in months. My spam filter is in Gandalf mood: "You should not pass!" ⚔️
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I must be the only one who still checks the spam folder to see if important emails were filtered by mistake. 🤷
How to write a good email: 1. Write your email 2. Delete most of it 3. Send. says Dan Munz, senior advisor, U.S. Department of State #emailmarketing #contentmarketing #digitalmarketingtips
Marketing is easy until you market for a new brand😑
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Do you know the difference between a good professional from a great one? 🤔 Attention to detail. 👈
Good marketing copy has: • Hook → angle that fuels curiosity • Lesson → teaches a new skill • Emotion → relatable storytelling Use these and your copywriting will drive results.
How to Grow Your Email Marketing Contact List smaily.com/how-to-grow-yo… via @wearesmaily Before you plan your next marketing campaign, check out these 27 creative ways for growing your list for achieving your marketing campaigns. #EmailMarketing
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