William Kast | Ad Creative & Meta Ads @williamkast_
Ad Creative & Meta Ads For 7-8 Figure DTC Brands | $7M+ Generated | Follow To Make Better Ads 🎯 aetherads.com Get Killer Creatives 👉 Joined April 2022-
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Test apple notes ads Super organic looking & great pattern break That + good copy = an ad that prints cash Here's one we made
I see many brands testing different formats UGC, high quality production, organic style, static... But it's not about the format It's about the messaging Almost any format will work well with the right ad angle
If you're running more than 1 campaign to test and scale you should watch this video:
Most FB ads accounts that I look at use DCTs wrong It's not about just running Dynamic Creatives It's about making a scientific split test If you put in different creatives it's in no way different from a regular ad set Change only 1 variable between the variants
HIRING: MEDIA BUYER Overview - Manage Facebook Ad Accounts (6, 7, and 8 figure brands) - Collab with Team - Help clients hit their goals - Manage up to 10 ad accounts - Starting pay is $500 per account per month ($5000+ monthly at full capacity) - Get access to best practices &…
If you’re running ads on a budget Offer content creators your product for free in exchange for a test video If you want to attract experienced quality creators, attract them with immediate compensation $100-$300 per storyboard works well
I see most people run a testing and a scaling campaign for FB ads But there's a huge advantage of making it in 1 CBO That way, your new creatives get automatically split tested against your best winners They won't even spend much if they are weaker
I get "well-scripted" cold DMs on Twitter every day & ignore most of them But I never do when I see it's a genuine reach-out Recently, I see a similar trend for ads People are fed up with fake claims But authentic and genuine reviews tend to outperform the average
The US just decided to ban TikTok If this happens this will a huge impact on FB ads too Thousands of advertisers will double down and CPMs will skyrocket You'll need solid psychology based ad creatives to be profitable
GM 🏝️ Weekdays: Execution Weekends: Planning
Use these KPI to determine where your FB ads lack: 1. Hook rate > 30%? 2. Hold rate > 10%? 3. CTR > 2%? 4. AOV from ad above average? 5. CR from ad above average?
When you start running FB ads for the first time your job is not to make it profitable Your job is to find bottlenecks 1. Are the ads in KPI? 2. Is the CR on the website in KPI? 3. Does your product resonate with the market? If you don't nail all of these your ads won't sell
This is the highest leverage task you can do to improve your FB ads It's not about media buying strategies It's not about creative templates It's iterations Analyze every single ad you launch Understand why it did well or not Consider the learnings when making new ads
Too many brands don't know how to analyze creatives Do this for every winner: - WHY is the hook rate what it is? - WHY is the hold rate what it is? - WHY is the CTR what it is? - WHAT needs to change to get them up? If you understand why it works you can replicate it
If you're running a TOF, MOF, BOF strategy with your creatives and have nice offers & copy This is the next step Incorporate cognitive biases into your ads - authority - real scarcity - verbatim effect - ...
I see some brands still running ABOs as a testing campaign Why would you spend more time for worse results?
Your FB ads for TOF should be organic looking Here's a good example of how to do it & why it works:
Scaling FB ads is all about finding the next winning ad that will 2-3X your revenue
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@williamkast_ Yes, bro! Message is the juice, format's just the cup
I see many brands testing different formats UGC, high quality production, organic style, static... But it's not about the format It's about the messaging Almost any format will work well with the right ad angle
@williamkast_ Absolutely. Streamlining campaigns into a single CBO can be a game-changer. It automates testing against your best-performing creatives, saving time and budget. It's a strategy well worth considering.
@williamkast_ Honestly, I don't believe it's the weaker ones that spend less. Some ads I've ran in CBO that didn't spend well, performed exceptionally when they were ran alone.
@williamkast_ I saw another post of yours where you referenced the 3 2 2 method, that's solid.
@williamkast_ If you sell jewelry and you want to test different SKU’s like bracelets, rings etc… How would you structure that test? Have multiple CBO’s for each SKU?
@williamkast_ the problem with this is that the spend isn't even so having a minimum spend threshold is needed too
I see most people run a testing and a scaling campaign for FB ads But there's a huge advantage of making it in 1 CBO That way, your new creatives get automatically split tested against your best winners They won't even spend much if they are weaker
@williamkast_ How are you controlling for consistent spend or are you allowing Facebook to ‘choose’ the winner through ad level spend? Might indicate scalability but not CPA. Hesitant to stop controlling for spend across variants, but curious that others seem to be happy to use DC.
@williamkast_ Love this. Thanks for sharing.
@williamkast_ This photo is tough.
Can confirm this month is record breaker. Not over yet, but it’s our busiest ever. Nice work to those that are doing the work. @Recartapp @conortrains @williamkast_ @getpostpilot
I’m going to have one of those “We broke some fucking records this month”posts coming. My agencies and saasproviders will be getting some credit. @williamkast_ @conortrains @conorgallagh @LiveRecover @Recartapp @klaviyo @Shopify @michael_upstack @C_Shelefontiuk on the bench
@williamkast_ What’s the budget on the DCT? Min and max?
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