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Rick Sheppard ✍🏻 @writtenbyrick

Premium ghostwriter. I create educational email and social content for Microbrewers and Bar Owners. Follow for insights on building brand loyalty and revenue. London & Bournemouth, UK Joined August 2012
  • Tweets
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    4K
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Rick Sheppard ✍🏻 @writtenbyrick

2 months ago

Being distinctive is one of the biggest competitive advantages you can have. What can you weave into the story of your brand/business that no-one else can match?

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Rick Sheppard ✍🏻 @writtenbyrick

2 months ago

People don't really want to hear from Brands. The most impactful social account a business can build is the personal account of the Founder.

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Rick Sheppard ✍🏻 @writtenbyrick

2 months ago

What are the 10 biggest mistakes brewers and bar owners make when trying to generate customer and brand loyalty? 1. Ignoring feedback from customers. 2. Lack of consistent quality. 3. Neglecting community involvement. 4. Failing to personalise customer experiences. 5.…

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Rick Sheppard ✍🏻 @writtenbyrick

2 months ago

3 reasons why every brewer and bar owner needs an email list… * The audience you rent from social media becomes your own * You can convert new customers on autopilot * You can establish your brand and build trust in your sleep No email list = infinitely harder business model.

writtenbyrick Profile Picture

Rick Sheppard ✍🏻 @writtenbyrick

2 months ago

3 reasons why an educational email sequence will work in the drinks trade… 1. Everyone needs/wants to be educated before they buy 2. It gives people a teaser of your product and brand offering 3. And nurtures potential customers on autopilot A no-brainer asset for every…

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Rick Sheppard ✍🏻 @writtenbyrick

2 months ago

True: Social media is a two-way street - spend more time engaging with your audience! Respond promptly to comments/messages, ask questions, and make followers feel valued. It's all about building community.

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Rick Sheppard ✍🏻 @writtenbyrick

2 months ago

4 Essential Elements for a Successful Loyalty Program

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