Xenia V @xeniaweb3

web3 brand marketing consulting with @masha_vy | fiction writer ittakestwo.to Vancouver, British Columbia Joined April 2022

Tweets

309
Followers

234
Following

319
Likes

779

Masha V @masha_vy

6 days ago

my partner @slitrobo designed a set of generative botanicals for research-based aromatherapy brand Moods. full case study incoming, but I just love how these turned out! watch with sound. we’re leaning more towards generative design systems these days in our work :)

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Masha V @masha_vy

a week ago

30% of Korean population owns crypto. no wonder most crypto teams are in Seoul this week Tokyo → Bangkok → Seoul Let’s hang!

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Gaia 🌱 @Gaianet_AI

a week ago

Demons are real. They don’t have horns – they have helpful UIs. They're after your digital soul: your data. Gaia is coming to hunt them. Join the hunt at #KBW2025

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Masha V @masha_vy

3 weeks ago

there are many things I love about @aztecnetwork’s rebrand and new website. what stood out for me are portraits of people building on Aztec – if you want to communicate the focus on builders, this is how you do it.

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Jana Bertram (💫,💫) @yannau

2 months ago

Calling on you, defi peeps, altcoin traders, and RWA enthusiasts! 🧠 I’m running a few focus groups to better understand how crypto users choose where to invest, especially in RWAs, DeFi yield, and early-stage tokens. 💸 If selected, you’ll get 50 USDC for a 60-min session.…

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Xenia V @xeniaweb3

2 months ago

Masha @masha_vy and I collaborated on a piece about that awkward little line called the mission statement. Read it on our LinkedIn page: linkedin.com/company/it-tak… Or subscribe to It Takes Two newsletter to get these articles in your inbox: ittakestwostudio.substack.com/p/lets-talk-ab…

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Masha V @masha_vy

2 months ago

I genuinely believe every kid on the planet should master these three essentials skills: 1) meditation 2) creative thinking 3) AI prompting and they will be set for life

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Masha V @masha_vy

2 months ago

working on a launch? take notes from @baseapp – one of the cleanest build-ups I’ve seen recently. we reverse engineered 5 things they nailed in the pre-launch stage (link in comments) ↓

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Angela @itsangelacmarie

2 months ago

peak onboarding experience is when people don't want to throw their phone after the third step

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Xenia V @xeniaweb3

2 months ago

Happy to be here @Web3summit

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Aave @aave

3 months ago

RWAs are the next unlock.

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Xenia V @xeniaweb3

3 months ago

There’s paid marketing. There’s alignment you can’t buy. Branding is what connects the two. I wrote a piece about this, check it out on LinkedIn ✨ linkedin.com/posts/xenia-vy…

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Masha V @masha_vy

3 months ago

many early-stage teams wait until the product feels “ready” to start talking about it, then launch to crickets. show what you’re building, share the vision and the messy bits, what’s not working and how you’re figuring it out. turn it into a story people want to follow ☼

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Masha V @masha_vy

3 months ago

NFTs seem to be doing just fine. 1 million+ sold in 30 min, $12 million generated – a pretty cool case for @telegram & @SnoopDogg

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Xenia V @xeniaweb3

3 months ago

When @masha_vy and I joined this industry 8 years ago, agencies were charging 50 BTC for a basic marketing package 😅 We went down memory lane and wrote an article about 5 distinct stages in the evolution of web3 marketing agency from 2017 to 2025. linkedin.com/pulse/brief-hi…

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Xenia V @xeniaweb3

3 months ago

From 50 BTC for a marketing package to focus on brand communications, here is a brief history of web3 marketing agencies from 2017 to 2025 (from someone who has been in this industry for that long) 👇 linkedin.com/pulse/brief-hi…

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Masha V @masha_vy

3 months ago

spending a few weeks in Vancouver, BC this summer. some observations: ☼ quite a few web3 teams have offices or talent based here (@dapperlabs @flow_blockchain @LayerZero_Core @Quantstamp – who else?) ☼ active dev community with local meetups ☼ pattern noticed: many…

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Xenia V @xeniaweb3

3 months ago

Feeling lucky to live in BC 💙

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Masha V @masha_vy

3 months ago

building out brand foundation (messaging, tone, visual identity) is essential. just as crucial? applying it everywhere. every channel, every content piece. identity is a daily guide, not a deck to bury in Notion ☼

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Masha V @masha_vy

3 months ago

hypothesis: employers should be treated like clients. pros: ☼ better boundaries ☼ healthier relationships ☼ less disappointment if things go south cons: yet unidentified