Zied Ben Soltana @zBenSoltana
CMO @SBAcompta Coffee fan, #InboundMarketing ChiefEngagementOff @ MyLife. #GrowthHacking w customized Solutions | #SocialMedia, #SEO, #ContentMarketing bensoltana.com Brussels, Belgium Joined April 2010-
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"Ma stratégie de marque ? Je m'en occuperai plus tard..." ⏰ Sauf que… Tu fais déjà du branding chaque jour. Chaque : - Mail - Appel - Message - Interaction - Publication - Conversation façonne la perception qu’on a de toi, de ton offre et… de ta marque.
La quête de la visibilité crée la course au clic. La course au clic occulte deux leviers de croissance : - L'impact de ta marque AVANT le clic - La force de ton offre APRÈS le clic 🎣➡️💰 Attirer est une chose. Convertir en est une autre. N’oublie pas ta stratégie de marque.
"Remove GSC to remove Google penalties. Trust me I am an SEO expert" The SEO expert:
Manque de clients ? Objectifs non atteints ? Conversions faibles ? 3 questions simples pour auditer votre stratégie: - Votre offre est-elle claire ? - Votre positionnement se distingue-t-il de la concurrence ? - Votre communication est-elle en phase avec votre audience cible ?
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Brand strategy is the Ying, Marketing strategy is the Yang They’re interdependent. Over allocating resources to one, depletes the other So, are you building a brand or just burning cash? #brandstrategy #marketingstrategy
Pourquoi faire du SEO en B2B? 6 raisons pour comprendre les enjeux du référencement #seo #MarketingDigital #inboundmarketing #DigiDux #webmarketing bit.ly/30NCfkY
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Gagner la course digitale peut ressembler à une course d’obstacles. Les principaux défis marketing digital qui freinent votre croissance, et comment les résoudre. #marketingautomation #MarketingDigital #inboundmarketing #DigiDux bit.ly/33JF8VK
Comment déterminer les prospects les plus “chauds”, les plus susceptibles d’être convertis en clients? ➡️ Lead Scoring #marketingautomation #MarketingDigital #inboundmarketing #DigiDux bit.ly/3nvCQBH
Est-ce qu’un backlink à 500€ est meilleur qu’un lien à 50€ ? #SEO #MarketingDigital #webmarketing #DigiDux bit.ly/33JsC8K
Le netlinking est un des piliers du référencement naturel. Faut-il internaliser ou externaliser le netlinking d’un site web vers une agence spécialisée? #SEO #MarketingDigital #DigiDux #linkbuilding #webmarketing bit.ly/2GAB1Tu
La méthode BANT, un classique des techniques de vente et de qualification. Elle apporte une valeur indéniable au processus de prise de décision. Est-elle toujours efficace et pertinente? >> #marketingdigital #webmarketing #digidux bit.ly/37ADlUx
Domain Authority: "Plus votre autorité de domaine est élevée, mieux votre site sera référencé." Vrai ou Faux ?😉 #marketingdigital #seo #linkbuilding #DigiDux bit.ly/36O4vYA
Le guest blogging est une des méthodes les plus utilisées pour obtenir des backlinks et donc améliorer son référencement naturel. Comment obtenir des liens efficacement? >> - #seo #netlinking #marketingdigital bit.ly/2MX3ZA8
Méthode SONCAS: 6 leviers puissants pour booster vos ventes - #marketingdigital bit.ly/3jLPoTQ
🇺🇦Evan Kirstel .. @EvanKirstel
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362K Followers 322K Following Tech influencer, contentcreator/Industry Expert w/550K Social followers focused on Enterprise 💻 Cloud ☁️5G 📡AI 🤖Telecom ☎️ CX 🔑 Cyber https://t.co/OtwbCuhoMXSemrush @semrush
276K Followers 11K Following Online visibility management SaaS platform that has been used by over 10,000,000 marketers worldwide 🔥Pierre Cappelli 🌏 @pierrecappelli
40K Followers 13K Following Consultant expert senior en stratégie marketing & communication digitale /ex @Inria_Lille #TransfoNum #innovation #web3 #influence/Tour du monde en coursFani dessinatrice @StephanieLevy75
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SEO Process: How to reverse-engineer your competitor's topical authority: If your see a single competitor who just dominates the search results for a core categorical area, it might be worth taking the time to perform an analysis on how you can bridge the topical authority gap.…
"Remove GSC to remove Google penalties. Trust me I am an SEO expert" The SEO expert:
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Personal branding isn't just for influencers or creators. It's for everyone. It's about proactively controlling the narrative around YOU! Want to influence what is said about you when you're not in the room? Consciously craft the way you showcase yourself to the world.
Entrepreneuses et Wonder Woman, gare au burn-out ! #GoEntrepreneurs business.lesechos.fr/entrepreneurs/… @EchosExecutives
(#NoëlDigital) Découvrez 5 astuces pour améliorer ses recherches #Google 🔍 dans la 5e case de notre #CalendrierDeLavent EnjoyDigitAll 🎁 👋 @tewoz @Dassoniou @SANDDELA @cibi1974 @jeanlucr @fabienr34 @zBenSoltana @AnthonyRochand @fdebailleul @hillairepatrice @YassiaFekir
RT @zBenSoltana: Sans vouloir trop simplifier, le référencement naturel tient en 3 points majeurs: 🔹 SEO technique 🔹 contenu 💯 netlinking de qualité #SEO #webmarketing #marketingdigital bit.ly/34GE44p
@zBenSoltana Great post, Zied! A buyer persona guides you with your marketing and advertising strategies, as you can target your audience in a more personalized way & helps the brand get closer to them. Do check out our blog explaining buyer personas: scalenut.com/blogs/create-a…
Google search: "how to change an oil filter" SEO articles: "what is a car?"
RT @zBenSoltana: Est-ce qu’un backlink à 500€ est meilleur qu’un lien à 50€ ? bit.ly/33JsC8K #SEO #MarketingDigital #webmarketing #DigiDux
@zBenSoltana pour moi il est essentiel d'internaliser le netlinking pour s'assurer de la pertinence et la qualité des liens même si cela peut être un processus sur le long terme
RT @zBenSoltana: Le netlinking est un des piliers du référencement naturel. Faut-il internaliser ou externaliser le netlinking d’un site web vers une agence spécialisée? bit.ly/2GAB1Tu #SEO #MarketingDigital #DigiDux #linkbuilding #webmarketi…
Shout to my Twitter friends @SEOforlondon @mightyrealage @integratedgc @drdaviddugan @zBenSoltana
Here are the #EUinfluencer 2022 category winners! 🏆 Congrats to @ktowens @gerardofortuna @DaveKeating @KajEmbren @Perrin_Cam @LotteLeicht1 @zBenSoltana @astroehlein @jonworth @astropierre @aitorehm @TheresaAFallon
🌟Congratulations to our #EUinfluencer TECHNOLOGY top-5: 1. @zBenSoltana 2. @stracma 3. @PaulNemitz 4. @SamuelStolton 5. @NicholasVinocur