Lars Engelbrecht @1DigitalL
Everything digital but vinyl records #AdTech #Growth #StartUps #Performancemarketing Berlin Joined October 2012-
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I‘ve been saying this for years. Thanks @drewfallon12 for tweeting it out in the world
performance marketing is closer to finance than it is to brand marketing
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Lars Engelbrecht retweeted
I have worked on or led finance teams at DTC brands that collectively raised over $225M. I am also a ecommerce nerd that obsesses over how to make DTC a sustainable business model. Providing a few benchmark P&Ls for a bunch of different types of DTC companies below.
Lars Engelbrecht retweeted
- metrics like DAU/MAU and D1/7/30 don’t make sense. It might be annual or quarterly usage - have to look at longer term stats - heavily targeting vertical communities w events/PR/sales and other offline efforts can work - CAC can be $100 not $10 - adding social prolly won’t work
First #blockchain use case in #Advertising: martechtoday.com/kiip-undertake… Check it out!
Relevance of #retail #data for #programmatic campaigns and #Creative retailtechnews.com/2018/05/14/suc…
Lars Engelbrecht retweeted
Retail Media Group is getting started. Great progress made by an energetic team. Keep on going @askRMG @METRO_News
Lars Engelbrecht retweeted
Lars Engelbrecht retweeted
The Retailer #Data Journey: 5 steps to using data to drive actionable results - ow.ly/FL7M308vjuT #Datascience #retaildata
Great interview on #retaildata from @adexchanger adexchanger.com/ad-exchange-ne…
New DSP ranking by G2Crowd. #DSP #AdTech g2crowd.com/press-release/…
Very interesting adexchanger.com/platforms/sap-…
Lars Engelbrecht retweeted
Neuer Zuschauerrekord im @SIGNALIDUNAPARK 👏👏👏 bvb.de/News/Uebersich…
About time #programmatic digiday.com/agencies/sxsw2…
Lars Engelbrecht retweeted
Mit der wunderbaren Havas family in Frankfurt! Fastest growing Agency!
It's all about #VirtualReality here in Barcelona #MWC16 @Ellisila
Lars Engelbrecht retweeted
What a great @HavasGroup #glm2016. with @evanspiegel @iamwill @shanesmith30 and our 250 #Havas friends ! #Together
Lars Engelbrecht retweeted
LIVE on #Periscope: @shanesmith30 on re-imagining advertising #glm2016 pscp.tv/w/aYJBGDU2ODE3…
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