AdvertisingBS @AdvertisingBS
I work in advertising. This is the crap I hear every day. Joined February 2010-
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ME (TO AE): Just using the word "brand" over and over doesn't mean you know what you're talking about.
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MGMT: What have you done this year to deserve a raise? ME: My job.
CD: We want a pinball machine for the creative room. MGMT: Is that supposed to help with ideas? CD: I've gotten ideas from weirder things.
AE: This body copy is redundant. WRITER: Your job is redundant.
AE: Why are you giving me two identical ads for different jobs? ME: Next time fill out two briefs instead of using cut and paste.
AE: You put down 10 hrs for the print ad concepts? AD: That's what happens when you want 5 "concepts" fully produced.
AD: What's that? ME: A list of account management tips. Since the AEs have been telling me how to do my job, I'm returning the favor.
ART DIRECTOR: I think they're going to fire me. ME: Consider it a promotion.
ART DIRECTOR: Ever notice that there's an inverse relationship between awards won and level of client involvement?
ME: Why am I having to spend more time selling a good idea to the AE than the client?
ME: What's going on here? I'm suddenly being allowed to do good work. TRAFFIC MGR: Don't worry, I have a project that will end that.
AE: They want the phone number twice. ME: A phone number in a radio spot is as useful as a hyperlink on a print ad.
ME: Does anyone around here understand ANYTHING about advertising??! ART DIRECTOR: Is that what we do here?
AE: Why are we mocking the ad within the ad? ME: Because people hate ads. AE: They'll like this one. ME: Not anymore they won't.
AE: Good ideas can come from any part of the office. ME: We don't settle for "good" ideas.
TRAFFIC MGR: Are you well-rested from your day off? ME: Yep. TM: Good. Now here's a list of work that will negate all of that.
MEDIA: Why do you keep staring at your notebook? ME: From time to time ideas show up on it.
INTERACTIVE: Do we really need 45 people to decide how to implement streamers? ME: Pick blue ones. There, I just saved you 2 hours.
CLIENT: How do we appeal to "ethnics" without being offensive? ME: You can start by not using the word "ethnics".
WRITER: Who writes all these crappy radio ads I keep hearing? ART DIRECTOR: Who still listens to the radio?
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