Bigdatr @BigDatr
Helping marketing professionals advertise with confidence by understanding the marketplace first. bigdatr.com Melbourne, Victoria, Australia Joined September 2012-
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We analysed this month’s top travel campaign strategies: • Virgin Australia → Digital Urgency • Flight Centre → Hard Discounts • Wotif → Clever OOH • Qantas → Brand Loyalty Explore thousands more creative strategies from your competitors at bigdatr.com.
Our latest competitive analysis is here. We put Origin's community-based campaign head-to-head with AGL's financial incentive model. Key takeaway: Your target audience's core motivation dictates the entire strategy. Get all the data points for free bigdatr.com/contact-us/
FMCG brands are doubling down on food campaigns. Category to watch? Seasoning, with ad spend up a massive 142% YoY. Meat, Pasta, and Ready Meals are also surging. What's driving the growth? Discover the 5 themes behind the success in our latest FMCG blog bigdatr.com/blog/marketers…
Retail ad spend grew 8.1% in FY25 during the October-to-November period, fuelled by major sales events and holiday promos. Get the data you need to refine your FY26 plans. Download the FY25 review now bigdatr.com/resources/
$12.9B in ad spend, and the landscape’s changing fast. So we’ve got the insights you need to stay ahead. Inside the report: industry leaders, content trends, and where to focus for FY26. Get the full report free bigdatr.com/resources/
NEW from Bigdatr! Monitor competitor ad activity like never before with our Creative Index. Gain insights, spot trends and refine your strategy. Learn more: bigdatr.com/news/advertisi…
Our platform refresh is live! 1. Faster filtering 2. Smarter creative views 3. Streamlined navigation Try it now at bigdatr.com/register
Meet the ‘sleep monster’—the face of Resmed’s latest global campaign! A creative way to highlight sleep challenges and promote better rest.
Bigdatr’s sampling reveals that Food, Produce & Dairy dominates advertising spend in NSW & VIC, whilst Automotive leads in WA highlighting how industries are strategically allocating budgets to maximise visibility and impact. Discover more insights at bigdatr.com
Bigdatr was proud to sponsor Creative Agency of the Year, recognising those redefining creativity. A huge shoutout to the finalists @BMFAustralia Howatson+Company @thinkerbellads and to the winner @SpecialGroupAus Here's our roundup! bigdatr.com/news/adnews-ag…
Bigdatr’s monthly sampling reveals that the largest investments are focused on JCDecaux, oOh! Media, and QMS, shaping how brands connect with audiences in key locations. Discover more insights at bigdatr.com.
Congrats to Special Group – winner of multiple awards, including AdNews Creative Agency of the Year! They made an impact with the Shift 20 Initiative, created with the Dylan Alcott Foundation. Another incredible work is their campaign – Pepsi’s "Thirsty for More." Check it out!
Congrats to Howatson+Company for being nominated in this year’s AdNews Agency of the Year Awards! As a proud sponsor, we’re spotlighting their work with @Tyro. Their “Eat Pay Love” campaign captured a 34% Share of Voice in OOH—outpacing competitors like Square.
Ad creatives from #Supermarkets & #Retailers are here! From bold designs to clever messaging, check out the campaigns leading the way to engage with consumers hubs.ly/Q034DRGW0
The #RetailBeauty Media Value rankings are here! Check out the top brands driving media buzz and influencing consumer trends in the beauty space hubs.ly/Q034dMj60
2024 brought exciting updates to Bigdatr! From Advanced Search to monitoring NZ digital creatives, your media planning just got easier. Book a demo with our platform expert and see how Bigdatr can transform your strategy hubs.ly/Q033Fyvf0
October '24 Food and Beverage Advertising Recap: #McDonald’s kept it classic with billboard displays, whilst #Subway reached their audience through radio campaigns. Discover the creative direction top brands are taking hubs.ly/Q033ssYV0
#CommBank topped the chart with a media value of $10.6M. #AwareSuper spent 78% of its advertising budget on Free-to-Air TV. Get the power to make data-driven decisions for successful media planning, channel selection, and competitor benchmarking hubs.ly/Q0335kw80
Bigdatr #Wrapped2024 reveals key insights into Australia’s advertising market! Banking & Finance topped the spend list with $1B, whilst digital media represents 53% of the market. Get free access and unlock daily insights to refine your strategies in 2025 hubs.ly/Q02_cykB0
The #Halloween season is buzzing with creative ads! Want to see how your competitors are getting into the spooky spirit? Get free access to find out hubs.ly/Q02Wq5LZ0
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