Lautaro @BitConductor_

HubSpot Breeze gives you light task support. Basic AI that can help draft a modest number of emails. But if you're running large-scale outbound, that’s not enough. Personize is built differently: ✔️ Deep research across web pages, transcripts, CRM notes ✔️ Custom sequences,…

No-code? Then why do I need an engineer? You’ve heard it before: “This is a no-code platform.” “This is low-code.” “This will take just a few hours to set up.” 🛠 Translation? Build your own pipelines Zapier/Make until it breaks Monitor every failure path Optimize it all…

Someone has to say this: Most AI “solutions” are just distractions. They promise productivity. They deliver confusion Here's how to avoid the trap: 🚫 Don’t start with tools. Start with outcomes. 🎯 Get specific about what you want to automate or improve. 🔍 Evaluate tools based…

Doing outbound with an AI SDR is like hiring someone who… - Glances at a LinkedIn profile - Sends a cold email - Then forgets the lead existed That’s what most AI SDR tools do. It’s not research. It’s not strategy. It’s not selling. 🛑 Myth: AI SDRs are smart assistants. ✅…

Your CRM doesn’t have a research problem. It has a depth problem. Most “enrichment” tools stop at: • Name, phone number, company, email • Maybe a funding round or hiring signal That’s not research. That’s just filling in the blanks. And the cost of shallow data? • Reps…

This guy literally dropped 15 rules to master vibe coding with AI

Here’s what DIY AI actually looks like (and why it hurts): ❌ Build your own pipelines ❌ Stitch tools with Zapier, Make, or fragile code ❌ Debug failures and handle edge cases ❌ Tune your LLMs by hand ❌ Monitor performance manually ❌ Pay consultants when it breaks And when…

Nobody talks about this, but… most “AI personalization” is just a mail-merge with better adjectives. If anything, AI is making sales teams worse. Platforms brag about hyper-personalized outreach, yet all they’re doing is dropping {first name} and {company} into…

6 reasons your win-back campaigns don’t work and how to optimize: 1️⃣ You treat all old leads the same 2️⃣ You don’t know why they engaged before 3️⃣ No live enrichment—roles, companies, priorities change 4️⃣ You send generic “just checking in” emails 5️⃣ You waste time on non-fits 6️⃣…

I want to be real for a second. Half your “selling time” isn’t selling. ▪ Endless research across CRM, LinkedIn, and websites ▪ Guesswork on fit, timing, and buying role ▪ Context switching across tools that kills momentum ▪ Prep notes that should already live in your CRM…

8 things that destroy your intent data ROI: 1️⃣ Slow follow-up. 2️⃣ Generic email sequences. 3️⃣ No decision-maker identified. 4️⃣ No real qualification—just a score. 5️⃣ SDR bandwidth limits. 6️⃣ Bad timing on outreach. 7️⃣ No context behind the touchpoint. 8️⃣ Letting leads sit in…

The bottom line: AI safety leaders aren't trying to induce fear - it's about awareness. We're living through the most consequential moment in human history. The decisions made in the next few years will echo for millennia. The question isn't whether AI will be powerful. It's…

Contact enrichment is NOT intelligence. Clay, Apollo…? Fantastic for filters, intent, and scraping LinkedIn.But the second you ask them to: 🧠 Qualify leads using CRM + behavioral data 🗂 Segment based on engagement 📨 Write full sequences, playbooks, or pages 📊 Score based…

What is the future you want to build for your kids' customers? The Generative Personalization Engine (GPE) changes the game. Combining deep research, real-time reasoning, and persistent memory to treat every customer like your best rep already knows them. Now you can deliver…

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Someone has to say this: Most AI “solutions” are just distractions. They promise productivity. They deliver confusion Here's how to avoid the trap: 🚫 Don’t start with tools. Start with outcomes. 🎯 Get specific about what you want to automate or improve. 🔍 Evaluate tools based…

The easiest way to double your inbound ROI? Maximize speed. Minimize wasted leads. Deliver instant, personalized follow-up. Right now, most companies: 📉 Spend $70–$150 per lead 📉 Let them sit in CRM purgatory 📉 Send generic “thanks for filling the form” emails Meanwhile, the…

📅 The Year is 2027. Every email, page, ad, text — built for you. Not your segment. Not your persona. You. When you open a website, the headlines rewrite before your eyes. When you get an email, it references the exact conversation you had with a rep 18 months ago. When you…

How to improve your reply rate. Here's the play the winners run (and yes, it’s inside HubSpot): Use Personize to build a GPE that handles the following: 1️⃣ AI qualification before first touch—stop chasing the wrong contacts. 2️⃣ Deep research—website, funding, product, tech…

Stop calling sales and marketing “personalized” if: You forgot what your customers told you last week Your recommendations could go to anyone Your AI thinks a LinkedIn and company search is enough Imagine a world were you remember every meaningful interaction, understand each…

Here are 6 things Clay can’t do (but your team needs): 1️⃣ Deep multi-source research (CRM + web + files + docs) 2️⃣ Segment leads using industry-specific, multi-criteria logic 3️⃣ Auto-generate outbound sequences and sales playbooks 4️⃣ Score leads using CRM history, engagement,…