Brand In Process @BrandInProcess
A brand consultancy for the network economy. Evolutionary brand thinking, strategy and planning. brandinprocess.com Joined January 2016-
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‘The intellect lets what is new in each moment of a history escape. It does not admit the unforeseeable.’ (Bergson, H, 2007: 105) Unlike intellect, intuition is informed by existing knowledge, but not limited to it. #strategy
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Excellent @restreitinho newsletter. Strategy needs more philosophy and less obsession with metrics tinyletter.com/estreitinho
Are ‘Millennials’ really more socially conscious? brandinprocess.com/millennials-re… #brand #SocialGood #millennials
'The tools we use to shape brands are not fit for purpose.’ This from @GarethK is worth sharing again. medium.com/chapter-tales/… #brand
Going to be fascinating to see what selling to @Unilever does to @Pukkaherbs brand. Is selling up selling out? theguardian.com/business/2017/…
‘...the rational plan isn't what creates energy or magic or memories.' Seth Godin #brand #brandequity sethgodin.typepad.com/seths_blog/201…
'Brandtech' - as a brand is shaped by memorable moments in time, this is an important development in shaping brand. cmo.com/features/artic…
Excellent line up for @UWEBristol Lecture Series. Looking forward to hearing @trunkidaddy @trunki on 'Building a Global Brand'. #brand
Excellent line up for @UWEBristol Lecture Series. Looking forward to hearing @trunkidaddy @trunki on 'Building a Global Brand'. #brand
If authenticity, transparency, social value, purpose help to shape your brand, then #Blockchain tech is going to be huge. #brand
'only the customer will really decide if it sticks or not.’ Too right @MoodyThinking @WolffOlins campaignlive.co.uk/article/throwi… #brand
In light of Morrisons announcement today, 'The Farms that don't exist' linkedin.com/pulse/farms-do… #brand #morrisons
Another example of celebrity brand investors as @usainbolt backs @Enertor on @Crowdcube linkedin.com/pulse/celebrit… #brand #strategy #crowd
Every decision you make when shaping and communicating your brand should be a response to people asking ‘what’s in it for me?’ #brand
'This is getting ridiculous’. Brandy McBrandface
Smart thinking from @ninestudiosuk Counting ‘views’ misses point. What's important is not if message is seen, but if it's understood.
Smart thinking from @ninestudiosuk Counting ‘views’ misses point. What's important is not if message is seen, but if it's understood.
How do you shape a brand which challenges perceptions of an industry? We spoke to @PimlicoPlumbers brandinprocess.com/pimlico-plumbe… #brand
We spoke to @PimlicoPlumbers and asked them our #5brandquestions They understand how to shape a brand. brandinprocess.com/pimlico-plumbe…
It’s only four words… but they say so much. We look at the excellent ‘Dear World… Yours, Cambridge’ @johnsonbanks brandinprocess.com/dear-world-cam…
An intelligent, considered and informed post on the role of branding, and logos, to a brand by @StuartSproule linkedin.com/pulse/dont-so-…
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