David Brier | The Brandfather @davidbrier
I help CEOs build multi-million brands. Have generated over $7 billion worldwide. 🔥 Daymond John, Grant Cardone & Claude Silver call me a “Branding Genius” risingabovethenoise.com/landing/modern… Join the Brand Revolution Joined August 2009-
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How do you tell if a brand and its story are done right? Simple: customers think of “your brand” as “their brand.”
Sustainable growth for any brand demands mastery of this skill: knowing how to differentiate. - Copywriting that doesn't differentiate fails to sell. - Design that doesn't differentiate fails to attract. - Emails that don't differentiate fails to get opened. Differentite = win.
Here’s what companies and brands need to know: It’s not that customers are ignoring you. It’s that they don’t hear you in the first place.
I've never shared this disruption formula before. (5 steps to disrupt the ordinary) "𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝘀𝗲𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 𝗮𝘀 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 – 𝗻𝗼𝘁 𝗮 𝘁𝗵𝗿𝗲𝗮𝘁." 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 What makes people and brands stand…
Be stubborn on the WHAT: Who you help. Why you do it. Be flexible on the HOW: How it’s done, How you solve the problems, How you pivot. Methods may shift. The reason why doesn’t.
The right answer in business does NOT contain you and put you or your brand in a box, but in fact, does the opposite: it liberates you. If it’s not liberating you, it’s not right.
Fail to brand, and you'll waste hundreds of thousands in marketing. Brand first. Marketing without branding first is, to put it simply, fucking stupid.
Saying more of something stupid or shallow doesn't make it smarter o deeper. Saying MORE of what's not working isn't "aggressive marketing." It's excessive spending field by a refusal to pay attention and listen.
Gary Vee: 'Every human being is a media company.' CEOs have a solution to every business challenge: 'Start selling a lot more.' Here's the truth: 1. It starts here. 2. You need ATTENTION. 3. That is where it all starts. 4. That takes knowing HOW to attract. 5. Once done, you…
Entrepreneurs who fail to grow long-lasting brands fail for one reason:
Consistently hearing, 'I can't afford to pay you'? If that's a familiar refrain on your sales calls, you've got a serious branding problem. While 80% of companies believe they deliver 'superior experiences,' here's the shocker: Only 8% of customers agree. This is a profound…
The most difgestible book on branding? You be the judge.
Storytelling is a gateway drug. The side effects? More business.
The greatest leaders, entrepreneurs, athletes, artists, creators, innovators, and authors had ONE thing in common: The ability to communicate, inspire, and take others on a journey to embrace a new idea. To embrace what was previously thought of as impossible.
Discover the ins and outs in the art of branding! Watch Meet a Scientologist featuring award-winning branding expert David Brier, tonight at 8P ET/PT! scientology.tv/schedule @davidbrier #brandpower #meetascientologist #scientologytv @TheSharkDaymond @claudesilver @VaynerMedia
GROWTH involves new territory. Territory that’s unfamiliar. New. Unchartered terrain. Businesses large and small have overcome this using my “noise canceling” strategies generating over $7B in revenue. Stratégies you can learn with me in a 9-week sprint. Questions? DM me.
WHY WINNERS NEVER CONFUSE SYMPTOMS WITH CAUSES. Why? Because you start chasing the wrong things. For example:👇
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126K Followers 784 Following I will make people Obsessed with you and your business. Spent 10 years doing it for politicians, now I do it for you. Read my emails → https://t.co/pvYb7QsOH8Writers: Stop buying into the idea that ‘the bigger your audience, the better’. It’s O.K. to have a smaller following—it can even be an advantage. When you chase metrics you often lose the deep meaning behind your ideas. And it's meaning that creates a real connection. The…
Be a founder that your people can talk to you open and honestly Leads to massive trust and scale
Most guys would rather look hard than try hard.
Would you rather be rich and bored or poor and not bored?
Exercise should be part of your daily hygiene like brushing your teeth and taking a shower.
All of my content comes from my newsletters. The only new content ideas I come up with are my newsletter ideas. My long-form tweet ideas come from last week’s newsletter ideas. My short-form video ideas come from last week’s long-form tweet ideas. And my Atomic Essay ideas…
@davidbrier @ItsKieranDrew I can easily get behind this David, I think it's key to find what works for you then make sure you keep it on an even keel.
@davidbrier @thejustinwelsh Exactly - might as well get the training + learn from highly experienced individuals at the 9-5.
@davidbrier @thejustinwelsh Experience is the real wealth.
@davidbrier @ItsKieranDrew Balance between the conflicting yet connecting experiences. Absolutely.
@davidbrier Your insight clarifies what is most important when it comes to content creation and engagement. Without a WHY, everything else is a meaningless hamster dance.
Solopreneurship 101: - Develop a skill at work - Consult for a reasonable rate - Learn the biggest customer challenge - Niche down to solving only that - Raise your rates - Productize everything else - Sell them online
The price of anything is the amount of life you exchange for it
Avoid making big decisions under the influence of a strong emotion.
Success and failure are on the same road. Failure is just an earlier exit.
I can't stand the daily news but if you can understand it's 99% fiction and 1% reality, the daily news can teach you a ton about > Storytelling > Persuasion > Viral content Don't consume the news. Study it.
Prospect Inertia™: The more money someone gives you the more money they are likely to give you. In the Cash Creator World, it's not uncommon for someone to buy your small thing first, your client package second and your paid in full package third.
If you want to beat your competitors, start by doing the work none of them are willing to do.
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