Content Authenticity Initiative @ContentAuth
Authentic storytelling through open standards and Content Credentials. Learn more and join us: https://t.co/wVoLA5CBr6 contentauthenticity.org Joined July 2020-
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How will generative AI impact national security? UC Berkeley professor and CAI advisor Hany Farid spoke with Secretary Janet Napolitano about her predictions. "There's a lot to be excited about and there's a lot to be worried about," she said. Read more:…
👏 We are thrilled to welcome Panasonic as a member of the Content Authenticity Initiative (CAI), joining more than 4,500 media and technology companies, non-profits, creators, educators, and many others working together to build trust and transparency in our digital ecosystem.…
These examples highlight the value of—and need for—widespread implementation of Content Credentials (digital “nutrition labels") from the @C2PA_org and the work of the Content Authenticity Initiative to accelerate this.
These examples highlight the value of—and need for—widespread implementation of Content Credentials (digital “nutrition labels") from the @C2PA_org and the work of the Content Authenticity Initiative to accelerate this.
📸 Visual journalists witness and record real events, and their work is crucial to upholding democracy. But their profession is fraught with challenges: their photographs and videos can be stolen, manipulated, and used out of context; their credibility can be undermined in a…
💰Scammers are using generative AI to prey on their victims' emotions with increasingly sophisticated attacks. This month, CAI advisor and UC Berkeley professor Hany Farid writes about how AI-generated deepfakes are being used to swindle enormous sums from people looking for…
🟡Over the past few decades, advancements in image manipulation and synthetic media have challenged our ability to distinguish fact from fiction. With the rise of generative AI, the stakes have never been higher. Join leading experts Hany Farid (UC Berkeley professor and…
Yesterday, we hosted a special side event with @ContentAuth at #RightsCon2025! It was the first CAI meetup in Asia, and the energy was electric! ⚡ Here’s what went down.
🎨 📸 Meet Alexsey Reyes – a Houston-based artist and photographer bringing vibrant, dreamlike portraits to life. Known for his bold use of color and light, Alexsey’s work explores themes of self-love, identity, race, and unity, often spotlighting musicians and creatives from…
🎙️ Thanks to a combination of generative AI techniques, language barriers in video are becoming a thing of the past. It took Hany Farid, UC Berkeley professor and CAI advisor, just 3 minutes to create AI-generated videos in which he speaks French and German in his own voice,…
🌟 NEW | We are thrilled to celebrate an ecosystem milestone: @Cloudflare's service for image optimization and delivery, Cloudflare Images, will now be supporting C2PA Content Credentials. Today, Cloudflare also joins the Content Authenticity Initiative as a member. 🌐 If you…
🤔 Trust is the bedrock of journalism. How can news and media companies get started with Content Credentials to express provenance and build trust? 🗞️ Join Santiago Lyon, Head of Advocacy and Education at the CAI, in conversation with Laura Ellis, Head of Technology Forecasting…
🟡 NEW | The first smartphone with Content Credentials built-in was announced today in Samsung’s new Galaxy S25, attaching Content Credentials for AI-generated images from the Galaxy S25. This is a major milestone that brings access and awareness to digital provenance for…
❗ We're delighted to share that @sip_oficial, a non-profit organization dedicated to defending and promoting freedom of the press and expression in the Americas, has joined the CAI. 💪 "We are committed to develop strategies that will help us identify and counter…
✍ Michelangelo signed only one of his works, the Pieta. According to his biographer, he heard people attributing the work to another artist and wanted to make sure he got credit for his masterpiece. ✏️ Attribution can lead to opportunities for creators, but this practice was…
🟡 The first full-frame, mirrorless camera with Content Credentials built-in and available for purchase arrives today in the newest version of the Leica SL3-S. Read our Q&A with the Leica product leader who brought it to life. “Products and experiences designed by humans take…
"If 2024 was the year for AI-generated photos, 2025 is shaping up to be the year for AI-generated videos," writes Hany Farid, UC Berkeley professor and CAI advisor. This year, generative AI redefined creativity, productivity, and the boundaries of innovation. From art and music…
🏆 We're proud to share that @Adobe has received the ITI Tech Impact Award from @ITI_TechTweets for our work accelerating widespread adoption of Content Credentials! The award is one of five recognizing tech leaders' commitment to solving global challenges through innovation and…
In the future of digital trust, context matters. A study by researchers Olivia Burrus, Amanda Curtis, and Laura Herman found that viewers believed the use of generative AI in news content to be a clear signal that the information is untrustworthy, whereas the same viewers found…
🟡 “We are going to have to contend with a complex world that goes beyond just AI or not,” writes Hany Farid, UC Berkeley professor, CAI advisor, in his latest piece analyzing the power of generative AI editing features directly in mobile devices. The seamless integration of…
Discover where AI art was created from. Adobe Content Authenticity Initiative (@ContentAuth) has a free Chrome extension that can identify images with meta-data. This is a critical technique to ensure we know where images have come from to prevent misinformation.

scott belsky @scottbelsky
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Adobe @Adobe
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William Allen @williamallen
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Adobe @Adobe
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Adobe Creative Cloud @creativecloud
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Behance @Behance
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World Press Photo @WorldPressPhoto
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WITNESS @witnessorg
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