Convert.com @Convert
Robust A/B testing features at 1/5th enterprise tool prices | A/B Testing Tool of the Year at Experimentation Elite Awards 2024 convert.com California Joined October 2009-
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Bring experimentation into your own flow with the Convert API. Create, manage, and scale tests directly from your stack: Secure, token-based access means you can: 🔑 Authenticate safely 🛠️ Create and manage tests directly 📊 Pull reports and overviews 🔗 Connect Convert to…
The fundamentals of analytics don’t change. But with every new tool and framework, they’re easier to forget. Ellie Hughes will take us back to the essentials, and show how strong basics give you better tests, faster insights, and cleaner decisions. Here’s what you can learn 👇…
Which stats engine should guide your A/B tests? Frequentist or Bayesian? Both have strong foundations — and both carry trade-offs that shape how you design, monitor, and act on experiments. Here’s the difference: 🟡 Frequentist Fixed sample sizes. Pre-set thresholds.…
Your Buyers Gossip with LLMs! So, What Should You Even Optimize For? x.com/i/broadcasts/1…
Ellie Hughes has a unique take on data. She uses quant to measure impact, and qual to explain the story behind it. This meshed approach identifies evidence strong enough to fuel solid hypotheses. Ones that move the needle or deliver definitive learning. On September 30th at…
Who changed what, when, and why? Without a clear record, details get lost. Change History gives you the answers before you even need to ask. ➪ Full visibility across all projects ➪ Access controls that show who changed what, and when ➪ Audit-ready logs for incident…
Why we trust Omniscient Digital for our content. And you should too! Here are 3 things we love about working with them 👇 1 - Alex Birkett One of the rare gems with deep expertise in both experimentation and SEO. The overlap makes his perspective uniquely valuable. Alex…
Sometimes an experiment hits noise. A campaign overlap. A sudden outage. A spike no analyst would trust. With Remove Data From Report (Date Range), you can cut out only the unusable days, while keeping the rest of your experiment data intact. No more throwing away a full test…
Experimentation looks neat in case studies. In practice, it is much messier. You’ll see this in the latest Testing Mind Map: How to Think Like a CRO Pro (Part 79), where we feature Sadie Neve, Lead Optimisation Manager at Tesco. Sadie has spent almost a decade in optimisation.…
The Shopify CRO Reality Check: Why Your A/B Test Wins Aren't Adding Up to Expected Revenue! x.com/i/broadcasts/1…
Tests win. But your Ecom store just doesn't grow! Why?? Tomorrow you get all the answers. Tomorrow, Enavi and Convert.com will take on a hard truth: In just 45 minutes, you’ll see why compounding gains never materialize, how to calculate revenue impact with…
CRO wins are not always company wins. The C-suite knows it. You should too. Case studies make it look simple. A sticky add-to-cart button shows a 27% lift. Forecasts predict millions in new revenue. The story is compelling, but executives measure reality differently. CRO…
No more messy CSV imports. Just one click → Airtable, Notion, Coda, Monday. Traditional CSVs work fine for spreadsheets, but external tools often need something stricter. That’s why we introduced Tabular CSV exports in Convert. You’ll find two new options in Reports →…
Conscious business means doing. Year after year, we hardwire climate action into our model. Since 2016, we’ve put 10% of our topline revenue into what we call Plans for the Plan-et: a structure that grows ecosystems, funds climate tech, and supports disaster recovery. This…
⏳ One week to go. On September 10th at 11 AM ET, Enavi and Convert are hosting: The Shopify CRO Reality Check: Why Your A/B Test Wins Aren’t Adding Up to Expected Revenue. Every Shopify brand has seen the case studies: Millions in forecasted gains from a single button…
65% of agencies already agree: clients are pulling more testing in-house. Nearly 80% confirm that clients expect provable ROI and greater velocity. And 60% say the focus is moving to product teams. This is changing what agencies are hired to do. Clients are less interested…
From dark mode to AR. From lookbooks to sci-fi PDPs. Ecommerce is moving faster than your test backlog. Curated by Linda Bustos from Ecom Ideas, here are 15 product page and PLP ideas that stand out in 2025: 1️⃣ Animated demo infographics bring life to below-the-fold PDP…
Experiments win or fail on timing. Convert Triggers give you the power to decide when the data starts rolling in. By activating tests only when the right conditions are met, you cut down on noise and reach statistical significance faster. This precision lets you move beyond…
Winning tests don’t guarantee growth. These 4 questions tell you why. You’ve got a stack of A/B test wins. Numbers look good. Revenue? Flat. This is where most teams stop digging. Here’s how Sheldon approaches it: 1/ Are we testing big enough things? Tinkering on the edges…
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