Flora Kelly @ESPNFlora
Hi, I'm Flora | VP @ESPN Research | bringing you thoughts on fans, sports & media trends espn.go.com Joined October 2009-
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Fun Fact of the day: The Indiana Fever has doubled its Instagram following in just two days
The Draft beats ESPN’s largest WNBA audience for a game by over 1M viewers (Phoenix vs. Connecticut on 5/22/2004, 1.43M viewers on ABC).
The Draft beats ESPN’s largest WNBA audience for a game by over 1M viewers (Phoenix vs. Connecticut on 5/22/2004, 1.43M viewers on ABC).
Real-time reaction of my team (ESPN Research) trying to come up with WNBA ratings projections after seeing those draft numbers 🤣🤣🤣
Dodgers/Padres have always been a solid ratings driver, topping at 1.7M in 2021, but hitting close to 2M on Sunday Night Baseball is notable Nice early-season endorsement of the Ohtani/Dodgers combo for ratings
Dodgers/Padres have always been a solid ratings driver, topping at 1.7M in 2021, but hitting close to 2M on Sunday Night Baseball is notable Nice early-season endorsement of the Ohtani/Dodgers combo for ratings
The SPEED of growth for women's college basketball is just mind-boggling. Think about this... The 1-hour pregame show before the National Championship drew 2.9M viewers. Only one WCBB game drew more viewers than 2.9M viewers just three years ago.
Yall the ratings. The ratings. I’m blown. What a testament to the WBB community who worked so hard and also for these young athletes who put on a SHOW on the biggest stage we’ve ever seen. I am in AWE of them. more importantly I’m desperate for the WNBA season to begin! 👀👀👀
18.7M for Women's National Championship Game No words
18.7M for Women's National Championship Game No words
Thanks for having me. It was a fun conversation on the fan, data and understanding what it all means in this fast changing media environment My team is one of the best in the business in all things sports, research, measurement and data
Thanks for having me. It was a fun conversation on the fan, data and understanding what it all means in this fast changing media environment My team is one of the best in the business in all things sports, research, measurement and data
Also, I know we focus on the Caitlin Clark games, but the non-Iowa Elite Eight and Final Four games have had really strong viewership, too.
Also, I know we focus on the Caitlin Clark games, but the non-Iowa Elite Eight and Final Four games have had really strong viewership, too.
To put this in perspective. This game tops... • Every World Series game last year. • Every NBA Finals game last year. • Every Daytona 500 since 2013. • Every Masters final round viewership since 2013. • All but five CFB games in 2023.
To put this in perspective. This game tops... • Every World Series game last year. • Every NBA Finals game last year. • Every Daytona 500 since 2013. • Every Masters final round viewership since 2013. • All but five CFB games in 2023.
The 2024 #WFinalFour are the most-viewed #NCAAWBB Semifinals ON RECORD! 📈 10.8M avg. viewers, up 138% year-over-year #MarchMadness
As we head into the Final Four, the Women's NCAA Tournament is pacing +127% over last year Female viewership at +133% is notably pacing ahead of overall increases
And, the peak for the UConn women’s game was 10.4M in the first 13 minutes!!!!
And, the peak for the UConn women’s game was 10.4M in the first 13 minutes!!!!
We just witnessed history. Iowa/ LSU hit 12.3 Million viewers To put that into context, it ranks above all but 1 Men’s NCAA Tournament game, all but 1 NBA Finals game and every World Series games in the most recent postseasons
We just witnessed history. Iowa/ LSU hit 12.3 Million viewers To put that into context, it ranks above all but 1 Men’s NCAA Tournament game, all but 1 NBA Finals game and every World Series games in the most recent postseasons
At 6.9M, Saturday's Iowa/Colorado game is the second highest-rated game in 29 years, only behind last year's National Championship game. Can't wait to see what last night did
At 6.9M, Saturday's Iowa/Colorado game is the second highest-rated game in 29 years, only behind last year's National Championship game. Can't wait to see what last night did
Pat Forde @ByPatForde
344K Followers 2K Following Senior Writer, Sports Illustrated. Tips, feedback: [email protected]
ESPN PR @ESPNPR
161K Followers 351 Following ESPN press releases & news. For behind-the-scenes stories, visit ESPN's blog https://t.co/4PZbAKdlYE
Richard Deitsch @richarddeitsch
190K Followers 642 Following Father of twins; fan of Toronto, NYC and Buffalo; Writer @theathletic; host of Sports Media Podcast; Sports Illustrated/Prime Time Sports alum.
bill hofheimer @bhofheimer_espn
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Andrew Marchand @AndrewMarchand
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Chris Vannini @ChrisVannini
48K Followers 3K Following Senior writer, The Athletic • College football, dogs and pro wrestling tweets • Co-host, Until Saturday and @GettingOvercast • DM or [email protected]
Michael Mulvihill @mulvihill79
15K Followers 199 Following Insights & Analytics @foxtv @foxsports @tubi.
Sports Media Watch @paulsen_smw
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Sports Business Journ.. @SBJ
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Amanda Brooks @BrooksAD
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Ralph D. Russo @ralphDrussoAP
47K Followers 1K Following Associated Press College Football Writer since 2005. I like to tweet about the Mets and sports in general, but college football butters my bread.
Austin Karp @AustinKarp
14K Followers 606 Following Managing Editor/Digital for @SBJ. Ramblin' Wreck from @GeorgiaTech. Apparently I went to law school a long time ago in a galaxy far, far away. Opinions my own.
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Ken Fang -- Very Asia.. @fangsbites
8K Followers 3K Following Taiwanese-American. #VeryAsian. @aaja, Fang's Bites, Associate Editor @awfulannouncing, contributor to @thecomeback. IG: fangsbites. he/him RIP, Sampson
Randy Scott @RandyScottESPN
29K Followers 2K Following Dad of 3. SportsCenter Anchor. ESPNRadio sometimes. Views are mine. Go U, NU. Instagram: RandyScott
Seth Wickersham @SethWickersham
41K Followers 2K Following ESPN Sr. Writer. NYT bestseller. Next book: on quarterbacks, Hyperion ‘25. Heliskier. Wedding guitarist. WashPost X-word answer. “An actor known for Draft Day”
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58K Followers 3K Following 📺 @ESPN 📻 @espnmilwaukee @jengabechewy @marquetteMBB🎙@athletesdg Storyteller. You may be right: I may be crazy.
Natalie Esquire 🇯�.. @natfluential
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Sean Martin @PGATOURSMartin
35K Followers 1K Following 'We are beggars. This is true.' - Martin Luther. Husband of Abby. Father of John, Matthew and David. Former Cal Poly golfer. Lead, Editorial at PGA TOUR.
Katie Lipton @katielipton
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Ken Taylor @kentaylor42
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isokay @lefigurin
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820 Followers 2K Following #CFB SECintheCIty #SEC #CFBGameDay Just having a little fun…
Ryan McKinnis @ClevEyeGuy
482 Followers 976 Following Born and raised in Western PA, but NE Ohio is now home. Owner of Infinity Eye Care in Twinsburg, OH. Husband. Perpetual exhaustion thanks to 4 children.
Coach Watkins @1onnone2022
178 Followers 249 Following 1onNone 17U Girls Basketball Member of HGSL (@hgsl_girls)
Vinny @8vinnym
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Todd Starnes @tdstarnes02
70 Followers 762 Following
tryler @tylerlauletta
2K Followers 3K Following writing about sports. cozy boy. supporter of sweeties and the good shit. trying my best. he/him.
Rebecca Corbid @CorbidRebecca
7 Followers 214 Following
Courtney Harden @courtney110979
2K Followers 4K Following God is head of my life. Sports Podcast Host of @gettherealdeal Love for wife, family and true friends
Peter Crocker @crocker_peter
2 Followers 56 Following
sarah parsons @sparsecake
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271 Followers 636 Following
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58 Followers 356 Following
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10K Followers 806 Following Dad to Cassius & Cyrus | Emmy losing TV & Radio Producer (thx @PTI) | Podcaster | NFL Media, DirecTV/AT&T & ESPN/ABC Sports | Former waiter, tip well!
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OPERADOR DA MADRUGADA @Op_Madrugada
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Winston Kelly @WKGameBall
3K Followers 3K Following Affiliates: GameBall Magazine, Blue Star Media, Philadelphia Belles, Talent Evaluator, Balance the Books and Ball, NY Knicks Season Tickets Subscriber 1992
md sahadat hosen lito.. @solio71571
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46 Followers 4K Following
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57 Followers 213 Following
Tecmo Super Bowler @TheColorNo
95 Followers 831 Following I've watched many things that won awards and can spell ‘maintenance’ without autocorrect. #GoKnights
Shannon Ryan @SRyanAthletic
13K Followers 4K Following The Athletic women’s basketball managing editor. Email: [email protected] Follow @TheAthleticWBB CLE to PHL to CHI
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807 Followers 502 Following Prev @ohiostatefb | @saints | @miamidolphins | @hornets | @marlins ➡️ Founder/CEO @FanSwipr ✊🏽 🇵🇷
Mark Cole @markicole
131 Followers 1K Following TMT analyst, former CMBS analyst, CFA. Tweets are personal opinions not investment advice and not connected to my current employer. RT doesn't equal endorsement
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11K Followers 871 Following Professional in residence, the University of Iowa School of Journalism & Mass Communications. Previously: 23-year Emmy Award-winning writer for ESPN.
Jack Bacon @JrBaconHawkeyes
161 Followers 199 Following University of Iowa Athletics Communications. Contact for women’s soccer, wrestling (secondary) and outdoor track & field. Email: [email protected]
Awful Announcing @awfulannouncing
318K Followers 392 Following Sports media news and analysis. Part of the @thecomeback network. Sign up for our newsletter https://t.co/klR9FmaYy0 don't leave terrible comments...
Pat Forde @ByPatForde
344K Followers 2K Following Senior Writer, Sports Illustrated. Tips, feedback: [email protected]
ESPN PR @ESPNPR
161K Followers 351 Following ESPN press releases & news. For behind-the-scenes stories, visit ESPN's blog https://t.co/4PZbAKdlYE
Richard Deitsch @richarddeitsch
190K Followers 642 Following Father of twins; fan of Toronto, NYC and Buffalo; Writer @theathletic; host of Sports Media Podcast; Sports Illustrated/Prime Time Sports alum.
bill hofheimer @bhofheimer_espn
39K Followers 2K Following VP, @ESPNPR | College Sports, SportsCenter/News, NHL, Golf, @PTI, @AroundtheHorn and more. @UVA alum. #RVA native. IG: https://t.co/jAVAQs4ttO
Andrew Marchand @AndrewMarchand
101K Followers 2K Following 📺📻 The Athletic, Sr. Writer, covering sports media 📺 📻
Dan Wetzel @DanWetzel
288K Followers 670 Following Yahoo Sports columnist. NYT best-selling author. “Epic Athletes” for young readers. Exec Producer: Aaron Hernandez Netflix doc. College Football Enquirer pod
Chris Vannini @ChrisVannini
48K Followers 3K Following Senior writer, The Athletic • College football, dogs and pro wrestling tweets • Co-host, Until Saturday and @GettingOvercast • DM or [email protected]
Dan Wolken @DanWolken
91K Followers 5K Following National columnist @USATODAYSports, focusing on college football/basketball and other big stories. Send tips, ideas and requests to [email protected]
Jimmy Traina @JimmyTraina
73K Followers 429 Following Writer for @SInow. Host of SI Media Podcast (https://t.co/3ve2G09UZ1). I like Seinfeld, The Office, Curb. @TheRock follows me. Instagram: jimmytraina
Michael Mulvihill @mulvihill79
15K Followers 199 Following Insights & Analytics @foxtv @foxsports @tubi.
Sports Media Watch @paulsen_smw
33K Followers 317 Following Sports media news and information. Run by Jon Lewis. Daily ratings here: https://t.co/Ajrf5UPSOW
Sports Business Journ.. @SBJ
137K Followers 449 Following
Amanda Brooks @BrooksAD
7K Followers 3K Following @ESPNPR College Sports flack | Hendrix College & Vanderbilt alum | ☕️ is my love language
Ralph D. Russo @ralphDrussoAP
47K Followers 1K Following Associated Press College Football Writer since 2005. I like to tweet about the Mets and sports in general, but college football butters my bread.
Austin Karp @AustinKarp
14K Followers 606 Following Managing Editor/Digital for @SBJ. Ramblin' Wreck from @GeorgiaTech. Apparently I went to law school a long time ago in a galaxy far, far away. Opinions my own.
Ken Fang -- Very Asia.. @fangsbites
8K Followers 3K Following Taiwanese-American. #VeryAsian. @aaja, Fang's Bites, Associate Editor @awfulannouncing, contributor to @thecomeback. IG: fangsbites. he/him RIP, Sampson
Seth Wickersham @SethWickersham
41K Followers 2K Following ESPN Sr. Writer. NYT bestseller. Next book: on quarterbacks, Hyperion ‘25. Heliskier. Wedding guitarist. WashPost X-word answer. “An actor known for Draft Day”
NBA Communications @NBAPR
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Nicole Auerbach @NicoleAuerbach
130K Followers 2K Following Senior writer at The Athletic. College football insider for NBC. Studio analyst for the Big Ten Network. SiriusXM host.
Tracy Alloway @tracyalloway
191K Followers 5K Following Co-host of the Odd Lots podcast. I like financial crisis hindsight, spurious correlation and puppies. London ➡️ New York ➡️ Abu Dhabi ➡️ Hong Kong ➡️ New York
Puck @PuckNews
68K Followers 645 Following The inside story at the nexus of power, money, and ego. Built in partnership with a team of elite journalists, Puck begins where the news ends.
Andrew A. Rosen @aagave
3K Followers 2K Following Founder of PARQOR (https://t.co/yncJg3D4Zz), Author of The Medium newsletter & monthly Medium Shift column on @theinformation.
TV Grim Reaper @TVGrimReaper
16K Followers 4 Following "It’s a great business model when a whole bunch of people pay for something they don’t really care if they have or not” - Rob Manfred, on the cable bundle
ESPN College Football @ESPNCFB
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688 Followers 578 Following Brand development at Disney. Sports junkie, traveler, LA transplant, Philadelphiophile.
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26K Followers 2K Following WSJ media reporter. Contrarian. Curmudgeon. Provocateur. "Sleep is for fools who never see the sun rise." A lifeboat in a sea of turds. Open DM: DON'T ABUSE IT.
brian fuhrer @brianfuhrer
282 Followers 297 Following Fascinated observer of consumer video usage, trends and developments. Opinions expressed are my own, but usually based on Nielsen data.
Kelly Abcarian @kellyabcarian
872 Followers 252 Following Everything tech, media, TV & digital. Addressable TV is here. EVP Measurement @ NBCU. Proud wife & mom of 2 girls. ❤️shoes. Opinions are my own.
Alex Sherman @sherman4949
21K Followers 1K Following CNBC media reporter. Tips to [email protected]. 49ers fan. Originally from Lexington, MA. DMs open.
Linda Yaccarino @lindayaX
562K Followers 1K Following Driven by industry progress, inspired by provocative leadership, plus don't mind a good pair of shoes or a great @PennStateFball scoreboard either.
Cathy Engelbert @CathyEngelbert
21K Followers 422 Following WNBA Commissioner🏀 Mom of two, Lehigh grad and 🏀 and 🥍 player, Retired CEO of Deloitte
Brian Steinberg @bristei
17K Followers 2K Following Covering media, advertising and the business of pop culture, tweeting about music and comics...hello: [email protected]
John Cena @JohnCena
14.3M Followers 777K Following A forum of thoughts and perspectives designed to ignite conversations and actions leading to growth, and occasional self promotion. #NeverGiveUp #RiseAboveHate
Robert Griffin III @RGIII
2.2M Followers 1K Following To God Be The Glory-@GGriffinIII❤️ #GirlDad 👧🏽👧🏽👧🏽👶🏽❤️Heisman-Pro Bowl QB-Subscribe to my YOUTUBE https://t.co/RtAWdjBoU2
Amy Palcic @amypalcic
16K Followers 2K Following Sports PR | @amazon Prime Video ✨🏈 Opinions are my own😉 Let’s go people, we’ve got some mountain moving to do!
Peter Naylor @prnaylor
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Kate Johnson, OLY @KateIJohnson
2K Followers 429 Following Global Sports & Entertainment Marketing @Google, Former @Visa #TeamUSA Olympic Rowing Medalist, Michigan #GoBlue grad, Women's Sports Advocate, cancer #Warrior
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642 Followers 1K Following Player Development at the Cleveland Guardians #womeninsports #developpeoplefirst #biggerthanbaseball #OurCLE she/her
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812 Followers 967 Following Sr. Director of Brand Marketing for @usafootball 🏈 | Kicks enthusiast, wannabe photographer | Formerly @pacers & @lids
Max @FantasyFBallAZ
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John Solberg @JohnSolbergFX
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3K Followers 1K Following Exploring the baseball world | 200K subs on YouTube | Business Inquiries: [email protected]
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10K Followers 1K Following Intersection politics, culture, & tech⎢F1 pundit⎢co-host of 2 podcasts⎢ex @protocol @NationBuilder @BCWGlobal @EU_Commission | tweets deleted quarterly
Aaron Suttles @AaronSuttles
74K Followers 1K Following An unabashed Southerner. Fried okra makes me happy. Lover of bourbon. Director of Content for Yea Alabama. I have a dog named Scout.
DCNYC @DavCal10
163 Followers 2K Following
Kevin Klintworth @KKlintworth
4K Followers 455 Following Senior Associate Athletic Director Oklahoma State University
Mohamed A. El-Erian @elerianm
681K Followers 1K Following President, Queens' College, Cambridge Uni. Allianz, Gramercy advisor. Wharton Professor. Lauder Senior Fellow. Former Pimco CEO/co-CiO. Chair Cambridge Union.
Lauren C. Taylor @elleceetee
3K Followers 2K Following elle•cee•tee = LCT | Believer. | Houston raised, Louisiana adopted, ATL living. | @LSU alumna x 2 | @espn & @secnetwork Marketing. | Vibes are my own.
Jim McMahon @JimMcMahon
115K Followers 17K Following 2x Super Bowl Champ. College Football HOF. BYU HOF. https://t.co/drmLzd1CYi
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118K Followers 276 Following CEO of Metropolitan Capital, @cnbcfastmoney panelist, proud mom of 2 sets of twins (I’m nothing if not efficient), author of FINERMAN'S RULES.
Heather Dinich @CFBHeather
77K Followers 2K Following Sr. writer @espn. Cover CFB - was THAT targeting? - and all things CFP. W/ ESPN since 2007. 3boy mom. Multitasker. IG: cfbheather Inquiries: @csetalent
Uli Kuenzel @UliKuenzel
7K Followers 127 Following Storytelling for start ups • Ex-VC at $100M fund by @Google board member
Dave Portnoy @stoolpresidente
3.1M Followers 2K Following El Presidente. I invented Barstool Sports. Owner of #DDTG Global. A DraftKings Man. 2 time bee sting survivor. I picked FDU moneyline
Bill Gurley @bgurley
665K Followers 2K Following VC @benchmark, Investor: @grubhub, @zillow, @uber, @stitchfix, @nextdoor, @glassdoor, @hacker0x01, @solvhealth, @roverdotcom, @instawork Trustee @sfiscience
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157K Followers 6K Following Political Strategist, Commentator, Hopium Purveyor | NDN, DNC, DCCC, Clinton War Room, ABC News | Slava Ukraini! | Other places - https://t.co/Fy9PYAL934
David Faber @davidfaber
280K Followers 526 Following Yes, I've been doing this a long time. No, I don't dye my hair.
Brandon Ross @BrandoLightShed
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Rich Greenfield, Ligh.. @RichLightShed
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Elon Musk @elonmusk
181.6M Followers 585 Following
Adam Neuman @AdamJNeuman
41K Followers 6K Following @Ravens Chief Of Staff & Special Advisor to the President | Prior: @bigten @Vikings, Simpson Thacher | @TheAthletic 40 U 40 | Faculty @Columbia | DMV Native
Field Yates @FieldYates
1.1M Followers 2K Following Watch First Draft every Monday at 11 AM ET: https://t.co/G4CbH2m0vzTruly grateful to be named one of @PRNews Top Women in PR! I don’t love attention but if it means I get to take this moment to shine a light on our incredible team at @ESPNPR & all of ESPN college sports, I’m in 😊
Introducing the 2024 Class of PRNEWS Top Women! Congratulations to all of our innovative and inspiring honorees. Join us in NYC on June 4 as we celebrate their impressive accomplishments at the annual Top Women Awards Celebration. bit.ly/TopWomen2024
How this for a stunning stat? Not only did the Women's Championship Outdraw the Men's for the first time, but the 18.9M for Caitlin Clark's Iowa vs. SC outdrew every Men's championship except one for the past five years.
Viewership for the women’s Final Four grew by 114% to a record average of 13.8 million viewers—the most-watched ever. @MMcCarthyREV's full breakdown ⬇️ frontofficesports.com/womens-march-m…
@ESPNFlora Which is great! Women’s basketball has really picked up speed because of all these girls playing well!
Per @paulsen_smw: @GamecockWBB-@LSUwbkb averaged 1.56 million viewers on ESPN, trailing only Iowa-Ohio State (which drew 1.86 million viewers on NBC) as the most-watched regular season women’s college basketball game since 2010.
When the Dodgers sign Taylor Swift and Erling Haaland later this year it’s going to be incredible.
BREAKING: The Dodgers are close to a deal with Yoshinobu Yamamoto, sources confirm to @Ken_Rosenthal. The reported contract will be for more than $300 million.
It's scary to leave a place you love after nearly 18 years. SBJ is a great place to work. But I'm a fan of Puck's and excited to get started. You can sign up for my soon-to-launch newsletter here: puck.news/john-ourand/
After 17 years, John Ourand (@Ourand_SBJ) says goodbye to #SBJ 👋 The following was shared with our staff from Publisher & Executive Editor Abe Madkour earlier this morning ⬇️
Back on the scene. This will revert to a sports account for old times …
Committee: You should schedule tough non-conference games. FSU: We beat LSU and Florida. Committee: You should really be a Power 5 conference champ. FSU: We won the ACC. Committee: You should be undefeated. FSU: We’re 13-0. Committee: Lol, you’re not gonna believe this..
@ESPNFlora Love to see that great data @ESPNFlora….Good luck with the launch!
I’ll take this bet, @darrenrovell.
Eighteen years ago, I remember being at ESPN when they unveiled the ESPN Phone. We knew four months in that it was going to fail. Timeline for knowing about ESPNBet? One year. actionnetwork.com/general/espn-b…
In the case of the LCS, reach per game was actually down a little vs 2022. Average minutes viewed was *also* down a little. But average duration of the games was down by 23 minutes per game. So the denominator in that simple equation was down by -10%.
The building blocks of every viewership figure are reach - or the number of people watching any portion of the program - minutes viewed and duration of the show. The math is really simple. Reach x minutes viewed / length of the show.
ESPN has surpassed Paris Saint-Germain as the most-followed brand on all of TikTok — now with more than 41.6 million followers.
Congratulations to Rosalyn Durant, ESPN EVP, Programming & Acquisitions on being named to @Bloomberg Businessweek's 'Ones to Watch' list A list of "the people poised to be the entertainment industry's next leaders" 🔗 bit.ly/3rUAdQL via @BW #BloombergScreentime
@ESPNFlora Thanks Flora! Grateful for colleagues like you!
Today is #LatinaEqualPayDay, when Latinas finally catch up to the income white, non-Hispanic men earned in 2022 alone. Latinas earn just 52 cents for every dollar earned by white men. The wage gap hurts millions of women and families and must be closed. #LatinaEqualPay
The answer in both cases is 6%.
Guessing game that will be of interest to some: According to Nielsen data, what % of Chiefs-Jets SNF viewers had not watched *any* NFL football in Weeks 1-3? Similarly, what % of Fox 4:25 viewers (most markets seeing NE-DAL) had not watched any NFL in Weeks 1-3?
@SportsTVRatings This is why we can't have nice (ratings story) things.
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