You have to taste rock bottom.
Fail, fall, and have your life crumble.
You have to know pain, heartbreak, and every single negative emotion.
That’s when you start to grow.
Once you realize that failure is a necessary step on the path to success, you stop fearing it , and that's when you start winning. Just keep trying until you get there.
I just gave this email a glow-up! Clean design, clear
benefits, and a bold CTA that screams ‘buy me.’
No fluff, focus because less confusion = more clicks =
happy customers.
Checked out a vlogger's clothing brand @_thetinyboi, after loving his videos.
Signed up expecting a cool welcome email, but I got nothing! 😅
So, I created one myself. Take a peek!
Many believe that plain text emails don’t work, but I
disagree. When done right, they can be very effective.
For instance, a plain text email with a storytelling approach generated $2,207 for a clothing and fashion brand from a small list of 3k engaged subscribers.
👇👇👇
Best practices for A/B test campaign emails:
Colors for CTA
Copy on CTA
Subject line
From name
Offer Amount
PS. If you're an eCom business doing over 30k per month, shoot me a DM—I’ve got something for you.
Worked with an apparel brand that had 4k active
customers but didn’t know what to send.
With the right email strategy, they made $6.1k in just one
week.
Proof that engagement and timing are everything!
Just designed an email for an e-commerce brand during a recent job application!
Didn’t land the job, but I’m proud of the outcome and what I learned.
Check out the design and let me know what you think!
Email Redesign for TLSTO
✅ Simplified copy: Short, punchy lines make reading easy and impactful.
✅ Clear CTAs: Action-oriented phrases like “Upgrade Your Everyday Carry” drive urgency.
✅ Visual hierarchy: Key benefits stand out for quick scanning, perfect for busy inboxes.
Collecting UGC is easy just ask!
Use follow-up emails to invite customers to share their pictures and stories.
Add a small incentive, make it simple, and watch the real, authentic content roll in!
Just gave our Bull & Cleaver email a little makeover!
This was a fun project, but it's cool to see how simple tweaks like casual tone & punchy CTAs can turn clicks into action.
✅ More excitement
✅ More adventure
✅ More FOMO
Amazing how small changes can boost conversions
I just wrapped up a National Dog Day email campaign for @Chewy!
Focused on creating curiosity, celebrating dogs, and driving clicks with a 10% discount. 🐾
Check out the hook:
“The ONE thing your dog has been waiting for… and it’s finally here!”
Bruh, just let it go and stop being hard on yourself.
You'll succeed.
The ONLY thing that can stop you is YOU.
Just do what you need to do to get where you want to be.
Post-purchase emails matter
Many brands put zero effort into the experience after a sale.
Focus on product education and adoption, and you’ll keep customers returning!
Tired of email content block?
Running out of ideas for your campaigns?
Consistency is key! Map out content pillars:
promos, education, stories, & UGC to keep things fresh.
Creativity flows when you’ve got a plan!
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