Dylan Ander | CRO & SplitTesting @DylanAnder
After $3b in client sales, only dude on Twitter that guarantees to increase your conversion rate or I’ll pay YOU. Saas: https://t.co/jjoNBZEY4f | Agency: https://t.co/V30tXhHW10 splittesting.com New York, NY Joined August 2021-
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Signups open! This Tuesday! HOW WE BUY! 🛒🛒🛒 Hosted by some of the best & brightest in the biz, the brilliant folks from @heatmapme & @itsOddit. Save your spot 👉 lu.ma/c4xe8wqb
Quite proud of myself, it looks like I lost zero followers from the bot purge! Y’all stay around I’ll keep talking about CRO till I can’t no more ❤️
What if...we threw the first "dry" event in DTC? That's what @_phoenixha and @ColinDougherty_ pitched me. Goal: real convos and immaculate vibes because work is hard enough. That's how RELAXX from @heatmapme @ad_beacon @LiveRecover was born and is going down in the City of…
I’ve built 8 businesses. My first two ecom stores I made in college, had a 7 figure exit on those two together. Got a bit lucky a friend showed me exactly what he was doing. Right place, right time. My next 4 businesses failed. I’d be lying to say I have a 100% success rate…
I’ve built 8 businesses. My first two ecom stores I made in college, had a 7 figure exit on those two together. Got a bit lucky a friend showed me exactly what he was doing. Right place, right time. My next 4 businesses failed. I’d be lying to say I have a 100% success rate…
GOING LIVE!!!!!! conversionrateconference.com
Conversion Rate Conference Day 1 is here. 2 hours until kick off. Today's speakers include: @iamrubenboer @ImChaseMohseni @DylanAnder @DaphneTideman @AnyaGeimanson @oliverkenyon and many more. Link in bio.
When I was 13 I used Limewire to hack a Rosetta Stone private key lol Learned 80-90% of Spanish in a month or so. Back down to 70ish% fluency as I don’t use it too frequently. Highly recommend lol
When I was 13 I used Limewire to hack a Rosetta Stone private key lol Learned 80-90% of Spanish in a month or so. Back down to 70ish% fluency as I don’t use it too frequently. Highly recommend lol
Attention everyone! 🔥We've got another conversion optimization legend joining us at the Conversion Rate Conference - the legendary @DylanAnder! You probably know Dylan from his days as co-founder of SplitTesting, where he helped optimize a staggering $3 billion in revenue for…
CRO HACK #419 I've seen a big trend on these circle graphics at the top of a lot of mobile sites. Seem to have really high RPCs on heatmap.com when I look at them. These are NOT "Instagram story" type openers, they link to collections pages and truly need to be.
I believe this is for an insane identity graph for as many Americans as possible. Build a data pipeline, have exclusive data, use said data for any revenue-generating or behavior-manipulating activity you choose. Bleak, but I’d bet a steak dinner on it.
I believe this is for an insane identity graph for as many Americans as possible. Build a data pipeline, have exclusive data, use said data for any revenue-generating or behavior-manipulating activity you choose. Bleak, but I’d bet a steak dinner on it.
MAJOR LIFE HACK: Live in New York City.
follow up from this morning's CRO hack: Typically email teams are responsible for popups, but they're on your website and can have NEGATIVE site performance too. I think CROs should take the lead on popups but align on performance of welcome flows too. Thoughts?
CRO HACK #418 Don't think I've ever seen a checkbox for SMS on a popup before! I'm likely going to test this. Can't confirm it works well, but I have a gut feeling it will!
Here are the tools we use the most for CRO and landing pages at SplitBase: - Analytics: GA4 + BigQuery - Heatmaps + Session Recordings: @heatmapme - Website Polls: @hotjar - Customer surveys: @typeform - Upsells / Cross-sells: @RebuyEngine - A/B Testing: @Convert…
Friendly reminder site speed is BY PAGE. When you're analyzing it in a site-speed checker you likely put in you core domain, it's just checking your homepage. Toss in your landing pages and see how much slower they are lol
In college I was a night owl working late. Early 20s I was a super early riser. Now I'm back in the night owl phase, seem to be most productive there nowadays. Anyone else?
CRO HACK #417 STELLAR mobile navigation here. I've seen a trend of tons of images in the nav, but this website has tons of SKUs. It's highly effective with proper hierarchy in each dropdown, and the one image is SUPER enticing to hit for 20% off. Well done 👏
I love you @Shopify but one of the worst things you've done for marketers everywhere is put the Conversion Rate metric right at the top of the dashboard. F*CK GLOBAL CONVERSION RATE!!! It tells you nothing about your business.
What's your most recent website change (test or implementation) that gave the highest impact to revenue?
CRO HACK #416 If you ran a split test on your headline, it doesn't mean you're "done" testing headlines. You may get huge intel, whether the test gave a revenue lift or not. The follow-up test may be higher impact! A lot of people "test then quit" but follow-up tests are rare.
Jordan Ross @jordan_ross_8F
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Our industry thinks too much about ads and landing pages separately and less about creating full funnels with consistent messaging that speak to different customer personas
So this whole landing pages becoming alternative storefronts thing... I am just so skeptical that the experience will be better than what Shopify or native shops on meta/tik tok can provide. Or if it is what prevents them form duping features? Can anyone give me the bull case?
This is so wild - first of many @drinkbrez trucks driving the streets of NYC, NJ, and PA 🌿🍄🫧 Incredible work @JArminio21 👏👏👏
We want to add a new data partner to next months DTC Index. Who do you want to see contribute? Tag them.
@AaronOrendorff You really just be out here exposing me in public huh? Yes. My dream board 😔
Had to break out the new @heatmapme gear for the fire tonight. Thanks @ImChaseMohseni! And shout out to @drinksonny for the liquid entertainment. Cheers!
@DylanAnder @jspujji Literally how lil nas x got famous, made 100’s of memes for old town road before even releasing the song, was years ago and sparked his career lol
Migration Sucks. And we heard that loud and clear. From migration flows and segments to email warming - making the decision to migrate can cause disruption to your business. And more importantly a financial burden to the bottom line. Our pricing was designed to be merchant…
@seempaq @LiveRecover We find the same thing with our agent led product. People really want to talk with a person (when they need it) and the bar is so low in ecom for service that this type of thing really turns into surprise and delight for customers. Glad you are seeing great results 🫡
I said what I said… media buying in my opinion is the easiest part of running ads.
With the current controversy surrounding the potential TikTok ban in the US, now it's a great time to hear @ashvinmelwani speak about which paid media channels and key activities they plan to focus on to foster @my_obvi's growth in 2024:
I used to be pro in house for as much as possible. For a number of reasons, I now think it’s nearly impossible to build a DTC brand without relying on agency support in at least a few areas. May write a newsie on some of those reasons if anyone is interested. Lmk.
Crypto bio hacker girl calls out the only thing that Lex Friedman didn’t touch on and ignores the fact he is highlighting that we are destroying this planet and he is bringing some light to this issue. Of course.
Men have to take ayahuasca naked in the Amazonian jungle for 3 days with a shaman just to realise the same things that girls do at age 14.
@MoskowitzAvi @heatmapme @itsOddit @DylanAnder @ImChaseMohseni @brandtify Really looking forward to this one!
Incredibly excited to announce the launch of our @longplaybrands X @socialsnowball collab on Mastering The Customer Lifecycle We've put together the most in-depth course on retention marketing including: 1. Retention Marketing 101 2. Understanding The 4 Pillars Of Retention…
Signups open! This Tuesday! HOW WE BUY! 🛒🛒🛒 Hosted by some of the best & brightest in the biz, the brilliant folks from @heatmapme & @itsOddit. Save your spot 👉 lu.ma/c4xe8wqb
I fucking love my Alma Mater. University of Florida is one of the few sane colleges left
BREAKING: University of Florida students chose to breakdown their encampment after being handed this of Allowable Activities and Prohibitive Items and Activities. Look at those Consequences for Non-Compliance 👀 University of Florida's chapter of Young Democratic Socialists of…
ecom operators left: listening to someone teach about sound unit economics and cash flow management right: reading threads of twitter influencers arguing about cost caps and attribution
Excited to share that I got promoted this week. And believe it or not, you all played a huge role in that. In the feedback I got during my review, the DTC Twitter community was brought up repeatedly: “zach shares incredible industry insights from the DTC Twitter” community and…