Taylor Holiday @TaylorHoliday
Building bridges between marketing and finance Agency CEO https://t.co/P2SGpbrqS5 Brand Partner https://t.co/HPP7oDqTy0 Software Founder https://t.co/deDUAEqJcE DM's open! commonthreadco.com Costa Mesa, California Joined October 2009-
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Had mine done on my 40th birthday. Literally took 10 minutes and was completely non invasive.
Had mine done on my 40th birthday. Literally took 10 minutes and was completely non invasive.
So this whole landing pages becoming alternative storefronts thing... I am just so skeptical that the experience will be better than what Shopify or native shops on meta/tik tok can provide. Or if it is what prevents them form duping features? Can anyone give me the bull case?
Ecommerce Growth Rundown 🧵 10 articles. 10 tools. 10 takeaways. Maximum growth begins below.
I got to play fly on the wall to @ttagrin and @SeanEcom having an awesome, candid, direct conversation that they are willing to air publicly. Well done by @robinreplies to pull it together. I think this kind of honest conversation can be really progressive for our industry.…
We want to add a new data partner to next months DTC Index. Who do you want to see contribute? Tag them.
Getting ready to record this SAAS pricing showdown pod... Oddly not an area I have strong opinions on. I am pretty free market when it comes to pricing. But gonna work on developing some contrarian POV over some Chipotle. Whats a hot take I should fire off?
Deeper connection between demand creation and demand planning is the next frontier of eCom. This requires intimate visibility into spend by product. Account consolidation is NOT a strategy built for the realities of most brands. You need to control WHAT you're selling.
Im actively working on doing a better job of expressing appreciation for my team. (Dad issues) CTC isn't where we are today without @OrchidBertelsen and @danesanders. The cultural transition they describe in this video was hard but critical. Thankful youtu.be/T1rEijn7ZzM?si…
Best way to actually handle attribution… Locked in lander with exclusive sku. No debate. No 3rd party option. Just revenue.
Best way to actually handle attribution… Locked in lander with exclusive sku. No debate. No 3rd party option. Just revenue.
Zach wins we all win!! Amazing man. Stoked for you.
Profits or people is only a choice you have to make when your people don't participate in the profits.
Growth leaders. Don't major in the minors. Where does your revenue come from? New customers or returning customers? Paid or Organic? In almost every case the best next action is improving your CORE lever not building a new one.
What's the biggest eCommerce myth you wish you could bust once and for all? Mine: Cross selling is an important activity. Basically never happens.
Sean Frank @SeanEcom
47K Followers 962 Following CEO of https://t.co/WK5evC9CAe Building the next Yeti (but better)Nick Shackelford 🦾 @iamshackelford
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23K Followers 4K Following 'The Carroll Shelby of social ads' | Newsletter: https://t.co/rkgxbaee9s 📩| Growing @eatrotten_ 🪱| Advising https://t.co/Wghtrf58B0 | @ranchwater acq'd '21Marin.Istvanic @IstvanicMarin
21K Followers 784 Following I help DTC brands like The Oodie and Vessi to Scale with FB Ads. If you want the same results and add an extra 5-6 fig/m through FB ads: https://t.co/JrPzbEfctWAsh @ashvinmelwani
34K Followers 887 Following Co-Founder & CMO of Obvi | Spent +$100M on Paid Ads | Built My Own Brand to $40M in 40 Months | Talk To Me on Mentorpass https://t.co/0fQP0VyAWyEli Weiss @eliweisss
27K Followers 497 Following VP Retention Advocacy @Yotpo. Building the Future of Customer Retention. 👨💻 Prev @jonesroadbeauty @drinkOLIPOP. NEWSIE: https://t.co/0J5ayusFEG 🗞️Ryan McKenzie | Co-Fo.. @RyeMcKenzie
24K Followers 997 Following Co-founder Tru Earth. $100M+ Sales. Mid 8-figure DTC native brand in less than 3 years. 😎 Want my $100m Ecom Landing Page Template for free 👇oliverb @oliver__b1
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47K Followers 2K Following Chief Marketing and Revenue Officer @jonesroadbeauty. I write a weekly newsletter that will make you a better marketer. Sign Up: https://t.co/gG8NCklM27Zach Stuck @zachmstuck
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38K Followers 670 Following Dad | Husband | Media Buyer I Paid Social Evangelist | Romans 12:16 | Hopeless Dodger Fan | GKG | Police Chase EnthusiastAlex @heyitsalexP
16K Followers 836 Following Helping eCom brands scale past 7 figures with BS-free marketing advice: https://t.co/kIyKSdSl0tMoiz Ali @moizali
66K Followers 781 Following Founder @ Native Deodorant. Newsletter: https://t.co/bWuzRKuCOk Investor in 50+ companies Email: [email protected]Barry Hott ☄️ @binghott
23K Followers 4K Following 'The Carroll Shelby of social ads' | Newsletter: https://t.co/rkgxbaee9s 📩| Growing @eatrotten_ 🪱| Advising https://t.co/Wghtrf58B0 | @ranchwater acq'd '21Marin.Istvanic @IstvanicMarin
21K Followers 784 Following I help DTC brands like The Oodie and Vessi to Scale with FB Ads. If you want the same results and add an extra 5-6 fig/m through FB ads: https://t.co/JrPzbEfctWAsh @ashvinmelwani
34K Followers 887 Following Co-Founder & CMO of Obvi | Spent +$100M on Paid Ads | Built My Own Brand to $40M in 40 Months | Talk To Me on Mentorpass https://t.co/0fQP0VyAWyEli Weiss @eliweisss
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24K Followers 997 Following Co-founder Tru Earth. $100M+ Sales. Mid 8-figure DTC native brand in less than 3 years. 😎 Want my $100m Ecom Landing Page Template for free 👇oliverb @oliver__b1
41K Followers 581 Following i sell sex chocolate | building 8 figure businesses on the internet and open-sourcing every bit 👇Nate Poulin @digitallynativ
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3 Followers 4 FollowingDouglas Murray @DouglasKMurray
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1K Followers 514 Following Consumer brand builder with a focus on every line of the P&L | Previously Co-founder @factormeals, CEO @highkeysnacks@MattiSchroder @oliverkenyon @Intelligems x.com/taylorholiday/…
I got to play fly on the wall to @ttagrin and @SeanEcom having an awesome, candid, direct conversation that they are willing to air publicly. Well done by @robinreplies to pull it together. I think this kind of honest conversation can be really progressive for our industry.…
@oliverkenyon @Intelligems I like intelligems, but I honestly think their pricing is bonkers – like so many other SaaS / Shopify apps 🤦♂️
@TaylorHoliday is the latter different from signal?
Watching a few brands struggle with this right now.. when you media buying guru leaves for another brand and no one really understood what they were doing
The unstated assumption in the "agency vs in-house" debate is that finding and retaining talented, dedicated folks is easy. Anyone who has managed a hiring process knows that is NOT the case. And yes, big salaries and brand recognition DO get you better applicants.
@TaylorHoliday I agree, I've lived it! Brands need to be more strategic about SOP development and using a combo of in-house, freelancers and agencies to create some kind of redundancy for "keeps the lights on" work.
Grt thread & good reminder that everybody over 35/40 should get a Calcium CT scan. Cholesterol doesn’t measure plaque - a CT scan does - and can save your life. 30 mins, $150 out of pocket. Google “CT scan center” - no doc referral needed.
However.... The more plaque you have The greater the odds of a heart attack. In simple terms: "You can't die from a condition you don't have" /4
Everything is an ad network. Attention is finite. mobiledevmemo.com/everything-is-…
The unstated assumption in the "agency vs in-house" debate is that finding and retaining talented, dedicated folks is easy. Anyone who has managed a hiring process knows that is NOT the case. And yes, big salaries and brand recognition DO get you better applicants.
What a lowest cost buyer looks like to a cost cap fan:
One thing I’ve noticed over the years is it’s very very hard to retain top talent because top talent is expensive. Because they know their worth. But it’s important to be able to recognize talent in the partners you chose to work with and if you ever doubt their abilities there…
I used to be pro in house for as much as possible. For a number of reasons, I now think it’s nearly impossible to build a DTC brand without relying on agency support in at least a few areas. May write a newsie on some of those reasons if anyone is interested. Lmk.
@robinreplies @SeanEcom @TaylorHoliday It already happened? How did I miss this?!
@TaylorHoliday do you run dpas? i'd love to carryout this analysis on a larger customer base x.com/clickyricky/st…
a friend hypothesised that her dpa ads were only driving a small % of available inventory (total unique product ids ~8500). so i dusted off my colab notebook and here's what i found (data from last 30-days)...
@archittbatlaw @TaylorHoliday Then in the end what's the incentive?
@TaylorHoliday @ttagrin @SeanEcom @robinreplies Where can I listen to this?
@robinreplies @TaylorHoliday @ttagrin @SeanEcom Engaging debate, smart hosting appreciated
@TaylorHoliday @ttagrin @SeanEcom @robinreplies Refreshing transparency, industry game-changer
@TaylorHoliday Might get into the "jorts" business after seeing this.
@TaylorHoliday Shooting you a DM. Got trillions