Jacob Sappington 📬 @jsappington
Sharing ideas that help DTC brands grow their retention channels | Director of Strategy at https://t.co/yujeZN4CoK homesteadstudio.co Illinois Joined March 2018-
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iOS 26 probably isn’t that big of a deal react accordingly
A while back, I saw some people on twitter who recommended an annual blood testing service. Does anyone know what that could have been?
anyone have a cheat sheet for what ai models work best for what?
Attentive is running a master class on how to ruin your reputation. So focused on legal that their latest innovations have been..... Self serve A/B testing and changing attribution settings. At this point the only reason to be on Attentive is because they give you the cheapest…
Attentive is running a master class on how to ruin your reputation. So focused on legal that their latest innovations have been..... Self serve A/B testing and changing attribution settings. At this point the only reason to be on Attentive is because they give you the cheapest…
I've handled most of our automations for the last 2 years because "I didn't have time to train someone." Last month, I ripped the band-aid off. Told a team member: "This is yours now. Dive into Zapier, ask questions when you need to." They're 10x better than me.
What are the best CX tools? I hear Gorgias is the best but pretty expensive. I hear a lot about Rich Panel being great and affordable. What else is out there?
We just casually 3x’d Hollow’s Email & SMS opt-ins over the weekend. I've been dying to test Recart so we rolled it out and the initial results are wild. Like "this doesn't make sense" wild. Going to be digging into the numbers more to figure out what's leading to the spike
I never miss an opportunity to troll @ChereneAubert 😂
First day of school for my kids today which means I finally have time to post about… our recent Back to School work 🖍️
Every sales email: Hi, hope you’re well! I just wanted to check in and see if you had given one second of consideration to working with us. We think we can bring synergy and collaboration to your organization. Please work with us! Me: so we doing this or what?
Anyone have suggestions on the best lightweight CRM? To date we just use an Asana project + a spreadsheet for tracking leads in, closed rate, etc, but we're looking to get more nuanced and automated here.
And last (and hopefully not least), any brands who sign on with managed services with Homestead will get a free migration to the platform of their choosing

Zach Stuck @zachmstuck
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