Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser
Scaling ecom brands with high-performance ad creative 🚀 Making over 700 creatives every month. Book now 👉 https://t.co/2CW9Xi5nEc bio.link/frasercottrell Find out more 👉 Joined September 2008-
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Relying on the wrong creative formats is killing your conversions. I just mapped out which content types work for each customer objection. Save this for the next creative/VSL/static you create:
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Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
The answer is video 2. Video 2 outperformed video 1 because: - We talk about objections people usually have about protein bars - We address the main selling points of the product - It’s a simple and direct response - It's scaled well in the past (So we knew it would again)
The answer is video 2. Video 2 outperformed video 1 because: - We talk about objections people usually have about protein bars - We address the main selling points of the product - It’s a simple and direct response - It's scaled well in the past (So we knew it would again)
Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
Knocking a brand’s old winners off the top spot? Unmatched feeling. Especially when it’s with something totally new. This is what scales brands (not just more spend): Creativity and strategy.
Got my first ever pay cheque from YouTube today. Pretty mad making educational videos about marking did this
3 static ads that prove psychology beats pretty design. Arrae: targets bloating fear with social proof Our Place: uses waitlist FOMO + aesthetic match Noted Aromas: addresses "smell the same" objection with stats
We ran both of these ads for Aloha’s snack bars. One of them surprisingly outperformed the other by a long shot. Which one do you think it is? Video 1 or Video 2?
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