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Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser

Scaling ecom brands with high-performance ad creative 🚀 Making over 450 creatives every month. Book now 👉 https://t.co/2CW9Xi5nEc bio.link/frasercottrell Find out more 👉 Joined September 2008
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Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser

2 hours ago

Another example of legacy brands having no idea how to advertise on TikTok. After watching the ad I have 0 idea why I should buy this product. What are the features? Why is this better than my current shaver? Absolute waste of ad budget.

Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
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Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser

a day ago

Let me repeat this for those who don’t listen Creative is the new targeting.

Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
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Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser

7 months ago

I have to share this with you. I honestly think, visually this is one of the coolest videos we’ve shot. That opening shot is unreal. The team did some AMAZING work with this.

Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
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Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser

a day ago

Hard truth, but most UK DTC brands are miles behind USA brands when it comes to creative testing. Don’t forget how lucky you are to know what you know

Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
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Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser

2 days ago

You should make ads that people share. That’s the key to creatives that lower CPA That’s what we do for TruEath & we can do the same for you

Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
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Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser

2 days ago

A good hook can make or break your creative Which is why I looked through 100’s of them Just so you don’t have to & I'm sharing 8 of the best-performing ones I've seen. DEFINITELY try these out for your brand:

Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
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Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser

a month ago

Make your UGC look organic all you want But people will know it’s an advert This is why I’d say focus on connecting with your audience Not fooling them into thinking it’s not an ad One will lead to a purchase, the other to trust issues

Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
sourfraser Profile Picture

Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser

2 days ago

Go to reddit See what people are saying about your product Address those comments with ad creatives This is how you convert people who are on the fence about purchasing

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