Ecom Evolve @EcomEvolve
Ecommerce Discovery Workshops, Analytics, Shopify Store Development, PPC, Email, Social Media & SEO ecomevolve.co.uk South East, England Joined January 2018-
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Looks like the checkout is down for the majority of @Shopify stores 🤬. Happy Monday everyone.
Quite extraordinary that Hootsuite has increased the monthly pricing for a Professional account from £59 to £129. They are obviously keen to migrate users to their annual plans.
Hi all, to those few people who read my infrequent tweets, this is a heads up to say that I am switching my focus away from politics to e-commerce. I hope you stick around all the same ❤️.
Nothing succeeds like success 📈 It might be a trite tautology, but it’s why companies like Microsoft and Apple dominate. So can small businesses succeed? Yes, by dominating small, significant markets. Being the big fish in a small pool.
Some time ago, I wrote an article about selling to big companies for ow.ly/9uIt50KyG0t. The world has changed, but I think the experience is still relevant. smallbusiness.co.uk/selling-to-lar…
Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.
What to do when you win a business award. 🏆 Believe it or not, I once won an award, or perhaps a kind of notoriety 😀. I made it into Internet Magazine's list of people "shaping the Net" in 2000... Read more at ow.ly/tzsr50KsPi0
Keep sales simple! The most frequent question asked when I sold ecommerce software was “is it secure?” And in my response I explained how the encryption system worked. When our first sales guy started taking calls, he replied by saying “Yes”. It worked. Lesson learned. 🤦♂️
Thought for the day… Running a business is a series of problem-solving exercises. In fact, we will never be without problems. But whatever challenges we face, unless we can find a way of thriving in these situations we’ll never find contentment. #ecommerce
Sales is "all about the close"? Not true! The most important conversations are the first. Unless you find out what is driving the engagement and its value, you are going nowhere fast. Get "the open" right, and "the close" will take care of itself. #sales #accountselling
Often it's good to be guided by your own feelings. When I have an issue, especially a serious one, I like to know someone has my back. So I try to respond quickly and personally to client support emails. Just saying "I've seen this..." has a positive impact on the outcome.
Analyst joke alert. Q. What have most Google Analytics properties got in common? A. They are never used! 🤦♂️ I think this is because the only people who find graphs interesting are analysts. Everyone loves insights though. 👍 #analytics #googleanalytics
Inspiration for PPC success - a true story 😀 I am a keen cyclist and a few years ago I decided the time had come to buy a carbon fibre road bike. The cost was around £3.5k, so some research was required... Read more at ow.ly/ET8n50KbKmw #googleads #ppc
Can we all agree that garden centres are the department stores of the 21st century? There is a Squires near us and it's great! ow.ly/iYhQ50K5bFi
Integrating Shopify with Google Analytics 4 Google is retiring Google Analytics 3 in July 2023. You'll be able to view your historical data, but from then on, no data will be processed. If you use Shopify here's what you can do until they integrate. ow.ly/SmQn50K7ejv
What you need to know about PMAX If Google has upgraded your Smart Shopping Campaigns to PMAX and your ROAS has increased, you may be advertising against your own brand name. The catch is you can't add negative keywords. DM @prothwell if you need help. #googleads #ppc
Offering this as general advice is miss-guided. A better plan is to focus on increasing marketing efficiency using analytics and segmentation. Look for opportunities to grab market share from weaker competitors and those taking the government's advice. ow.ly/Wixb50JS5p4
Mixed feelings about this from Google about upgrading campaigns to Performance Max. "Recommended because you have Smart Shopping campaigns in your account, and Smart Shopping campaigns will be upgraded to Performance Max starting in July." They are doing very well. 😟
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