Dawn Anderson @dawnieando
International SEO Consultant - Managing Director at Bertey bertey.com Manchester Joined September 2010-
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Parkrun tourist at Crewe for Parkrun number 94. Beautiful sunny day
If you can’t set aside your own needs and wants and understand what Google wants is what the searcher wants - you’ll never succeed in SEO. The game is changing. It’s no longer tricking an algorithm. It’s real marketing shit now.
Parkrun number 93. Lovely bright day 🏃🏻♀️🏃🏻♀️🏃🏻♀️
"We need very few links to rank pages... Over the years we've made links less important." @methode #serpconf2024
Rarely is anything new. It’s mostly just cyclical SEO debates and new cohorts of SEO thinking they discovered something new and giving it a new name
Rarely is anything new. It’s mostly just cyclical SEO debates and new cohorts of SEO thinking they discovered something new and giving it a new name
.@methode: "Google doesn't have an issue with AI-generated content/websites. If we have a problem, it's with low quality content." #serpconf2024 cc @rustybrick
👏👏👏👏👏👏
Oh wow. Thank you for all your replies. Really useful. I better get my hand in my pocket and go pro by the sounds of it
Oh wow. Thank you for all your replies. Really useful. I better get my hand in my pocket and go pro by the sounds of it
Who is paying for any premium (not free) versions of e.g ChatGPT, Gemini et al and are they worth it?
On arXiv now is a draft chapter on "Generative Information Retrieval Evaluation", examining both GenIR evaluation and using generative for evaluation. Love to hear from you all of references we missed. Co-authored by @Marwah_k @claclarke @NegarEmpr arxiv.org/abs/2404.08137
Marathon was fab yesterday. Hopefully will do it again next year. In the meantime Snowdonia Marathon in October awaits
Manchester Marathon finished. 1.5 hours faster than last year. I totally deserve this hot cocktail
Today’s the day I run my second Marathon. En route to the start now
Very slow 5k for Parkrun today ahead of tomorrow’s Manchester Marathon. Parkrun number 92
And has been for years. These are the foundations of everything
And has been for years. These are the foundations of everything
Anyone else having an issue with Bing Webmaster Tools?
.@g33konaut " a good technical audit needs to be tailored to every site" ALWAYS. Amen! #seo #inorbit24
Lily Ray 😏 @lilyraynyc
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3 Followers 46 FollowingLynette Garet @nettegaret
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3K Followers 564 FollowingShopify Support @ShopifySupport
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239 Followers 61 Following CS Ph.D. student @Cornell | Forbes Japan 30 UNDER 30 | Studying counterfactual evaluation and fairness in ranking | 日本語 → @usait0It speaks volumes about the SEO industry that the predominant reaction to announcements about algorithm updates is fear of position and visibility drops. If you're Doing It Right, you should be confident and excited to see your site(s) steaming ahead of your competitors.
Excited to present to a special group on Monday all about SEO, algorithm updates, AI, and more. I'll share more about that soon... BTW, I'm sure *I WILL* learn a lot FROM the audience. Can't wait to hear what they think, how they search for information, how they use technology,…
Again, YOU are theorizing, bub. And all of these dumb techniques were defused over a decade ago. The disavow system isn't designed to help you recover from algorithmic quality updates. It's designed to rescue sites that bought links thru 3rd parties (and can't remove them).
1 = submitted (30% complete maybe) disavow file 2 = started pounding the shitty links with crawls and links No CPC because Google won't let you buy clicks for this niche. IYKYK. Keep listening to theories and sycophants though.
Where do queries come from? Anywhere :) A recent episode of Bluey "prompted a flurry of search requests" on seatbelt laws. abc.net.au/news/2024-04-2… #BlueyTheSign #searchengineoptimization
In a shock to me (because I failed to revise Chile) but apparently no one else, I’ve passed @WSETglobal WSET3… so, I’m still *NOT A WINE EXPERT* but at least I can demonstrate I’m not totally bullshitting either… thank goodness for @winewithjimmy flash cards and videos!
@dawnieando Thanks!! I absolutely loved your look at RE:Commerce. It was part of my inspiration! :)
Pretty happy with this photo from last week. I hadn't planned on matching the color scheme of the stage, but...ok. LOL
Not that critical thinking was ever a requirement for search engine optimization opinionating and blogging, but DAMN, people, did you all start taking the same STUPID pill? Counting links for top search results in SEO tools doesn't reveal anything at all.
Google's @JohnMu says again to ignore link spam, especially links pointing to 404 pages seroundtable.com/google-ignore-…
This crazy guy wrote Relevant Search w/ me and works on Github Copilot so may know a thing or two about AI, RAG, etc! Good person to catch up with
I am building GitHub Copilot (chat/code completion). I'm also writing a book about Prompt Engineering for building LLM applications (oreillymedia.pxf.io/c/5303529/1975…). I'm interested to hear how your company is building with LLM applications. Ping me if you'd like to chat.
Covering this AGAIN. People are wasting so much time disavowing when they don't need to. From John (AGAIN): "Google has two decades of practice of ignoring spammy links. There's no need to do anything for those links."
Google's @JohnMu says again to ignore link spam, especially links pointing to 404 pages seroundtable.com/google-ignore-…
About to start our talk! #haystackconf
Just love this amazing work 🙌 by Elias. We're starting to integrate crawl data using #SEOntology and RDF intoKnowledge Graphs to make #AI smarter when evaluating SEO opportunities and automation tasks 🤩.
Day 34 of #100DaysOfCode Enable exporting a crawl file as #SEOntology (JSON) in the no-code #advertools crawler. More to come with the @wordliftit team Thanks @cyberandy David Riccitelli bit.ly/3MTYGM4 #StructuredData #SEO #RDF #crawling #DataScience #Python
anyone who thinks links are the most important thing for search clearly doesn't understand how a modern search engine works. Yes, they DO matter - more in competitive spaces - but not as much as the link sellers/builders want you to think
There's no reason to be left in the past in SEO. We literally have the yandex source code and Google has research/patents for all the things they're doing in search. Yet we SEOs refuse to read/look and still talk about keyword density. Sigh.
when I started in SEO, it used to be everybody helping each other. These days when you share your experience or knowledge, every chad7numbers with 14 followers comes at you with insults because it contradicts whatever spam they're selling. How'd we get here?
I've shared many times over the past several years how some sites with inferior link profiles have been crushing behemoths in their niche. I'm not saying links aren't important, but they definitely aren't as important as they were in the past. See my past comments about machine…
Google's @methode again said links are not as important to Google and pages need very few links to rank seroundtable.com/google-very-fe… via @patrickstox and image credit @n_minkov
Google says very few links are needed for Google to rank seroundtable.com/google-very-fe…