EDGE of the Web @EdgeWebRadio

🎙️ Your weekly dive into #DigitalMarketing! Hosted by Erin Sparks, we cover SEO, Social Media, Content Marketing & beyond. Don't be a piece of cyber-driftwood! edgeofthewebradio.com Indianapolis, IN Joined January 2012

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EDGE of the Web @EdgeWebRadio

5 days ago

"But what it tells us is that language and location are not intrinsically tied to the result... It speaks to the idea that Google is doing its AI stuff in a language-agnostic way, or defaulting to English, and then translating that into whatever language it needs to." - @Suzzicks

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EDGE of the Web @EdgeWebRadio

6 days ago

"Having to share their data will be interesting because we don't know who's going to be policing that sharing of data and who's going to be verifying and vetting that it's actually being done and that it's all being shared appropriately." - bit.ly/3VrX2qn

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EDGE of the Web @EdgeWebRadio

a week ago

Google’s Data-Sharing: "For Google to share data, they're going to give the minimum possible. So whatever the other browsers are capturing, Google will share that. They're not going to be like, ‘Oh, but we have all this other data that you're not even asking for.’" -@Suzzicks

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EDGE of the Web @EdgeWebRadio

a week ago

How Online User's 4S Behavior is Changing Holiday Shopping: "The 4Ss are: Streaming, Scrolling, Searching, and Shopping. And they're discovering the purchases in these new ways, not just historically traditional ways." - Catch the whole episode on iTunes: apple.co/46zBe0W

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EDGE of the Web @EdgeWebRadio

a week ago

"People are becoming aware of products through parasocial relationships, affiliate marketers, & social much more. And those are influencing decisions. So people are buying a lot more from things like TikTok shop, or they're going from an Instagram reel through an affiliate link."

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EDGE of the Web @EdgeWebRadio

a week ago

Ready for your next conference? You should be at @brightonseo San Diego, Sept 23–24. Listeners of EDGE of the Web get 15% off conference or training passes with code EDGE15: [link]

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EDGE of the Web @EdgeWebRadio

a week ago

"I think a lot of people actually are doing exactly what I just described, you know, being exposed to something sold on TikTok or sold, you know, somewhere, and just seem like, oh, can I just buy it from Amazon? That sounds easier." -@Suzzicks on EDGE: bit.ly/47VJVVH

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EDGE of the Web @EdgeWebRadio

2 weeks ago

Its almost here! @brightonseolands in San Diego. Two days of top SEO insights await. Grab tickets with code EDGE15 for 15% off: [link]

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EDGE of the Web @EdgeWebRadio

3 weeks ago

🔥HOT🔥 TAKE: "I think ChatGPT is probably not going to exist in about four or five years because Google is able to deliver better results, cheaper, more accurately, and can tap into all those trillions of annual searches that are already happening." - Barry Adams

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EDGE of the Web @EdgeWebRadio

3 weeks ago

Will AI Search Modes Destroy Web Traffic?: "My estimate is that if AI mode becomes the default search experience, traffic to the wider web, including news websites and all content based websites, will drop by half at the very least." -Barry Adams

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EDGE of the Web @EdgeWebRadio

3 weeks ago

It's coming: "We have to get ready for a Google traffic apocalypse where that traffic number is just going to drastically reduce because users will see less need to click through to search results." - Barry Adams. Listen in at 28 minutes bit.ly/4gfn89r

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EDGE of the Web @EdgeWebRadio

3 weeks ago

Should we be paying for news? Barry Adams warns: "I think readers have gotten too used to free news and I think we need to start getting used to paying for news again." bit.ly/46vUIVq

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EDGE of the Web @EdgeWebRadio

3 weeks ago

🚨 Google’s AI is threatening to WIPE OUT half of news publishers' traffic! SEO expert Barry Adams dropped some serious truths on the Edge of the Web podcast. Here’s where you can listen to the episode and be caught up on AI and Publishing: bit.ly/3I9v1kf

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EDGE of the Web @EdgeWebRadio

3 weeks ago

🚨 Heading to @brightonseo in San Diego (Sept 23–24)? EDGE of the Web listeners get 15% off conference or training tickets! 🎟️ Use code EDGE15 at checkout: bit.ly/488dBik

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EDGE of the Web @EdgeWebRadio

3 weeks ago

Headed to @brightonseo in San Diego? Let’s make it cheaper. 😉 Use code EDGE15 and score 15% off your ticket. Details here 👉 bit.ly/3I5haLS

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EDGE of the Web @EdgeWebRadio

3 weeks ago

"News has been relatively unaffected by AI overviews because the top stories carousel is a huge driver of traffic to news publishers. And there's a top stories box that tends not to be an AI overview." - Barry Adams bit.ly/4m904dU

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EDGE of the Web @EdgeWebRadio

4 weeks ago

“There are AI videos that are being created that are verbatim reposting what a creator said.” -@CrystalontheWeb talking about Meta 'Crackdown' on Unoriginal Content. Listen here: bit.ly/3I4IgCG

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EDGE of the Web @EdgeWebRadio

4 weeks ago

Check out the latest EDGE News episode about AI and SEO with @CrystalontheWeb. And check out this hot take: “I think that the whole of the SERP is in beta mode right now.” 🎧bit.ly/4n8a2Nm

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EDGE of the Web @EdgeWebRadio

4 weeks ago

Should SEOs be afraid of their jobs being replaced by AI? Maybe not right now... AI still needs a lot of hand holding. As @CrystalontheWeb pointed out, “Like if it is sending an email, it asks for permission.” Most recent episode on your Spotify: bit.ly/4mSypz2

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EDGE of the Web @EdgeWebRadio

a month ago

The Evolving Relationship Between SEO, Content, and AI according to @bruceclay - "SEO is a prerequisite to AI, because AI is counting on SEO to eliminate the spam, eliminate the people who don't know what they're talking about. I believe that SEO is going to always be critical."