Specializing in digital strategy for small, socially focused orgs. Nerd about all things discursive analysis, accessible design, & cultural responsiveness.elsecommunications.comJoined March 2022
8 customer acquisition channels to experiment with, according to @siquanong:
1. SEO
2. Content marketing
3. Digital advertising
4. Influencer marketing
5. Email marketing
6. Video marketing
7. Social media
8. Referral programs
Let's dive into the pros and cons of each 💭
Over the past few years, I’ve built more than 50 websites around the construction/home improvement niche.
95% are our own businesses.
1 thing is common with #SEO.
When I build a main category page with sub-categories, we do very well organically.
I.e.:
@wes_kao 💡 The solution? Aim for both brand marketing + performance marketing.
You should also get on the same page as your team and clients on which they'd like to prioritize, and understand the trade-offs that will come with prioritizing either one.
Do you know which of these well-known fonts were designed by women?
Montserrat
Ambiant Sans*
Futura Condensed*
Calibri
Download these incredible typefaces created exclusively by women adobe.ly/3N6IpDw
Wondering which marketing channels to focus on?
According to @Shopify research, here's how much each marketing channel contributed to overall business revenue in 2021 (across seven industries):
#SocialMediaMarketing for orgs and brands works best with clear goals. Mine is to find someone who knows where I can get a beanbag like this... #ElseComms
138 Followers 626 FollowingGenerated over $10k+ a month for 27+ local small businesses. I help small businesses to Rank Higher On Top Of Google through SEO, copywriting and marketing
#seo
21K Followers 22K FollowingFor an equitable #postgrowth world 🌿
Post Growth Fellowship, Offers & Need Markets, Post Growth Alliance & more🌍
Find us on Mastodon & Bluesky!
5K Followers 519 FollowingA regionally-engaged learning community committed to being the educational provider of choice for learners throughout their lives. Leadership Begins Here.
875K Followers 677 FollowingPursuing stories with moral force
Bluesky: https://t.co/EyqUiH0kn8
Newsletter: https://t.co/mGR9bzZXr1
Donate: https://t.co/kjR1VIlKOd
67K Followers 958 FollowingWorld's largest face-to-face creative community. Local events on Fridays, virtual FieldTrips every week, and jobs via CreativeGuild ❤️ Founded by @swissmiss
170K Followers 11K FollowingCelebrating creative excellence in design & advertising ✏️ Supporting emerging creatives over on @DandADNewBlood 💫
D&AD Annual 2025 is now live ⬇️
8.2M Followers 58K FollowingNPR is an independent news organization committed to informing the public about the world around us. You can find us every other place you read the news.
85K Followers 9K FollowingSalesforce is here to help your growing business engage more customers and grow revenue. Follow along for business insights, inspiration, and tips.
7K Followers 7K FollowingPassionate about an equitable #postgrowth future beyond capitalism; and matching offers and needs. Director of Strategy @postgrowth. He/him. Views are mine.
8K Followers 6K Followingpast solutions for present problems since 2009 // on traditional territories of the Arapaho, Cheyenne, & Ute Nations
✉️: mediaarchaeology @ colorado dot edu
2K Followers 277 FollowingA feminist collaboration promoting research on gender, media, and technology & offering a new model for multi-modal, open access publishing.
21K Followers 22K FollowingFor an equitable #postgrowth world 🌿
Post Growth Fellowship, Offers & Need Markets, Post Growth Alliance & more🌍
Find us on Mastodon & Bluesky!
814 Followers 360 FollowingKS Wild is a leading conservation organization protecting wild areas, rivers, and wildlife in the Klamath-Siskiyou bioregion of N. Cali and SW Oregon.
19K Followers 2K FollowingFounded in 1935, the Tony Award-winning Oregon Shakespeare Festival is among the oldest and largest professional non-profit theatres in the nation.
29K Followers 3K FollowingRabble-rouser, seitan-worshipper, and defender of the Oxford Comma. Writer of https://t.co/XfybqiK1xd. Vegan. Pisces. MSW. He/Him
197K Followers 26 FollowingIf you tweet about #IWD2023, I'll retweet your gender pay gap 👀 Tweet '@paygapapp pay gap for (company name)' to get a reply with an employer's pay gap stats.
147K Followers 3K FollowingReporting, opinion, and analysis on global environmental issues. Published at the Yale School of the Environment. Our newsletter: https://t.co/cVsY7Sa0tw
974K Followers 215 FollowingCreativity doesn’t just open doors. It opens worlds. Join us in celebrating #CreativityForAll. Need help? Reach out to @AdobeCare.
No recent Favorites. New Favorites will appear here.