Kristine Dobson @EmailDirect
EmailDirect provides services allowing marketers to easily manage and execute a successful email marketing program. EmailDirect.com Sacramento, CA Joined April 2009-
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Filters can be built to see what your subscribers are up to, not just for campaign targeting. #Targeting #emailmarketing
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Unsure of the best day/time to send? Split test your database and let your subscribers engagement numbers decide! #emailmarketing
Be descriptive with your CTA – instead of “Click to Download” use “Download eBook Now”. #emailmarketing
Relevant email will always out-perform the batch-and-blast method…so take the time to develop a strategy! #emailmarketing
Are you in retail? Add a Pinterest ‘Pin It’ button to your items for quick social media sharing. #emailmarketing
Integrate with @Magento today! Host your abandoned cart emails through EmailDirect! #Integration #EmailMarketing
Soft Bounces, an underestimated statistic. Learn what it is and why you need to be paying attention #emailmarketing edsn.us/i/softbounce
Why Subscribers Unsubscribe #emailmarketing #bestpractices edsn.us/i/unsub
Be sure to monitor any Campaign replies received. You want your subscribers to know you’re listening! #emailmarketing
Failing inbox delivery during testing is a chance to improve your program! Take it! #Testing #Delivery #emailmarketing
Over sending in your subscribers eyes? A great way to lose inbox delivery due to lack of user engagement! #InboxSuccess #emailmarketing
Branding starts before a subscriber ever opens your email. Does your From Name alert customers or alarm them? #BestPractice #EmailMarketing
Remember to check in on your ongoing workflows! Might be time to update. #Update #emailmarketing
Five minutes of testing can save you five hours of frustration down the road! #BestPractice #emailmarketing
An easy call to action trick: make your button a bold complementary color to your brand ID’s primary color. #emailmarketing
Use images to draw attention and focus to campaigns; just be original and make sure the image adds value! #emailmarketing
Mobile Tip: Shrink your subject lines to fit a vertical mobile screen #emailmarketing
If you purchased a list with subscriber “[email protected]”, we hope you saved the receipt! edsn.us/tK/3rdPartyData #emailmarketing
Try something new: Use anchor links to create a Table of Contents/In This Issue for your newsletter. #emailmarketing
Puzzled by no alt text in Gmail? Specify a height or width for images in your creative. #emailmarketing #bestpractices
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