Entropy. Modern Measurement & Marketing. @Entropyconsult
Our client side, agency & data science experts work in partnership with brands to accelerate their growth. We are an @ISBAsays partner entropyconsulting.io London Joined May 2017-
Tweets409
-
Followers116
-
Following111
-
Likes227
Imagine if, when facing budget cuts, you had a way to forecast - with accuracy - the revenue you'd generate from different media plans. That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.
We’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people in 2024. entropyconsulting.io/entropys-top-5… Have a great festive break.
Thanks for the coverage in @_amritvirdi @MarketingWeekEd. I'm glad also my comment resonated as the title of the article: "it's time for influencer measurement to grow up". I mention some of the solutions also. 👇 marketingweek.com/navigating-inf…
If you work in marketing, commerce or measurement and want to be added to one of the fastest growing BlueSky starter packs for these areas let me know and I’ll add you in. 👇 go.bsky.app/KGUe8Lj
We no longer post on X. You can find us on BlueSky here. 👇 bsky.app/profile/entrop…
Alex Tait is quoted in @MarketingWeekEd today discussing how brands can set their organisations up for success with retail media. He discusses the “need to be working increasingly cross-functionally in order to get an accurate view of its incremental impact via MMM”.
Alex Tait is quoted in @MarketingWeekEd today discussing how brands can set their organisations up for success with retail media. He discusses the “need to be working increasingly cross-functionally in order to get an accurate view of its incremental impact via MMM”.
Thanks to @JN_BrandsGroup for the invite to talk to your members. As we head into peak season for many brands we discussed how you can measure and optimise for incremental sales on Amazon. entropyconsulting.io/marketing-mix-…
Join us on September 12th with the advertiser trade body @ISBAsays to hear how brands can measure and optimise Amazon for incremental sales. 👇 entropyconsulting.io/resource/free-…
Our Founder Alex is quoted in The Drum today commenting on Elon Musk's lawsuit against Unilever, Mars and the WFA over what he is describing as a 'boycott' of X / Twitter over the last few years. thedrum.com/news/2024/08/0…
A week on from Amazon Prime Day, how did your Amazon sales do? What proportion do you think were driven by your media spend vs discounting activity? Find out how you can quantify the impact of 🖼 Media 💸 Discounting 🌤 Seasonality 📈 and more. 👇 entropyconsulting.io/marketing-mix-…
Our latest blog seeks to demystify the quickly developing world of retail media, define its disparate strands and also provide some pointers as to how brands can maximise the opportunity. 👇 entropyconsulting.io/demystifying-r…
We know some consultants that might be able to help ...
We know some consultants that might be able to help ...
Entropy Commerce has seen a significant shift in DTC-focused brands moving into B2B and wholesale this year in order to expand and grow their business. We examine this trend and the drivers of this shift in our latest blog. Read here 👉entropyconsulting.io/why-are-dtc-br…
Entropy MMM is delighted to have worked with @ISBAsays on "Measuring Digital Advertising in 2024: A Guide to Cross-Channel Attribution" to address one of the biggest issues and opportunities facing many advertisers as we head into 2024. Get the guide 👉 isba.org.uk/knowledge/how-…
Read our latest blog for 3 quick tips for making sure you're in as good a place as you can be for the #BlackFriday and #Christmas madness. Read the full blog here 👉entropyconsulting.io/last-minute-ma… #DigitalMarketingStrategy #ecommerce
New blog article Ecommerce Audit: Getting Ahead With Planning For 2024 Read this blog to find out how an ecommerce audit can help, and what a basic audit should include + 3 key tips! Written by: Jim Clear, Director at @Entropyconsult Read here 👉imrg.org/blog/ecommerce…
Increase your media effectiveness by up to 15% with our cross-channel measurement solution: Dynamic Marketing Mix Modelling. Find out more. entropyconsulting.io/marketing-mix-…
Thanks for inviting us to judge at the ecommerce awards IMRG and eCommerce Expo. Congratulations to all the winners! 👏👏🎉🍾
New blog article 📝 What’s Next For DTC Focused Brands? To succeed in DTC, many retailers have felt the need to evolve, re-strategise and manage expectations to prioritise slower, sustainable, and profitable growth. Written by: Entropy Read here 👉 imrg.org/blog/whats-nex…
Jolene @D0Kf32QvriNeJrB
10 Followers 509 Following
CaraBoyle @KL2aqKPNGTxe26
6 Followers 956 Following
Martin Truong @martintruong
49 Followers 72 Following
Rioshau @RioshauMiqPs
33 Followers 702 Following
The Quantum Plan @TheQuantumPlan
137 Followers 7K Following
Cassondra Lamphere @5hrinker
9 Followers 71 Following
Molly @ballenger88moll
328 Followers 3K Following
Ignite Media Consulti... @IgniteMediacIE
281 Followers 1K Following Advise business leaders and CMOs on marketing strategy, optimising their advertising budgets, pitch management, agency performance and talent development
OnlyDataJobs.com @Only_Data_Jobs
783 Followers 4K Following The most comprehensive source of Data & Analytics roles direct from the UK’s most exciting employers. https://t.co/7e7d9q2Xh2…
Carl Olivier @carlolivier
78 Followers 150 Following Co-Founder & CEO at Sustained | Product | ex: Skype, MSFT, Twilio, Zoopla
Asad ur Rehman @asadchawla
2K Followers 1K Following Helping enhance adoption of AI. Views and tweets here are personal.
Josiah Amartey @JDA5000
101 Followers 390 Following Family Man. Digital Media Geek. Turntable Addict. Bastion of Hip Hop Culture. Theology Freak. Spurs Fan. All views my own.
rachel bose @rachelbose1
1K Followers 2K Following I believe I can create what I envision, I am not afraid to fight for the underdog, and my passsion in life is to fight for PEACE, and LOVE on PLANET EARTH.
Luis Aspillaga @laspillaga
96 Followers 737 Following
Ed Lovelock @Ed_Lovelock
332 Followers 733 Following Digital, Product marketing & eCommerce Now: @Taboola; Prev: Meta, Argos, TUI Also tweeting rugby, sports & countryside (& other things). All views are my own
Steven Bedwell @steven__bedwell
185 Followers 265 Following
Martin Corke @Adstratman
786 Followers 1K Following Clear Channel UK CMO. Love out-of-home media as a platform for good and a platform for brands. My views are mine.
Joe Copley @coppuz
224 Followers 253 Following Enthusiast and student of advertising and media. Post a little, read a lot...
Faisal Islam @faisalislam_dm
296 Followers 3K Following I am a Professional #DigitalMarketer. I have completed various Digital Marketing related projects since January 2018.
Global @global
41K Followers 2K Following 📻 The Media & Entertainment Group ✨ On-Air, on @GlobalPlayer and Outdoor 💬 Talk to us @GlobalSupport
Montse Cano | iSEO, p... @MontseCano
6K Followers 3K Following Looking for a senior global digital marketing strategy,SEO or project mgmt role! #ecomm #SaaS #mentor. Speaker, awards judge, author #womentechmakers. 🇪🇸🇬🇧.
Tim Greatrex @tim_greatrex
189 Followers 193 Following Loving start-ups, scale-ups, and challenger brands, fuelling growth, leading Passion Digital #marketing #advertisers
Bizibl Marketing @BiziblMarketing
380 Followers 412 Following Bizibl Marketing is your definitive source of content for the marketing industry. Improve your skills and keep up-to-date with downloads and webinars.
Tom Jones-Barlow @tjonesbarlow
87 Followers 368 Following Digital advertiser, based in SG and from the UK.
Roberto Hortal @rhort... @rhortal
1K Followers 2K Following Chief Product and Tech Officer @WSE_global. Making products at @RM_Results, @CoopDigital, @EDFEnergy, @MORETHAN, @easyJet & @Nokia since '94.
Mary Keane-Dawson @marykeanedawson
2K Followers 3K Following fascinated by and curious about the world, travel, art, culture, food, fashion, entertainment and media of all kinds. comments and opinions are my own.
Govox @govoxwellbeing
409 Followers 806 Following The number-one mental wellbeing service provider ensuring every person gets the help they need when they need it. #PoweredbyGovox
𝘽𝙖𝙧𝙣𝙚�... @mightybarnski
3K Followers 4K Following CGO/Co-Founder @HeyDAIVID #CreativeEffectiveness | Venture Partner @AscensionGrp | LON3 @AntlerGlobal | Ex @thatlot @unrulyco | Cyclist, muso, ally |
amitkotecha @amitkotecha
674 Followers 2K Following Spurs fan. Runner. Tech geek. Views are very much my own.
Ian Boardman @ianboardman
259 Followers 340 Following Co-founder & Client Strategy Director @considertweets. Fundraising, Membership, Education. Intelligent creative, cultural brilliance, banging tunes. And coffee.
Ellie Edwards-Scott @ellie_escott
2K Followers 4K Following Co-Founder @theAdvisorycol1 NED @lookaheadtweets #Consultant #DigitalMedia #Advertising #Innovation #Technology #AdTech
Joe Clift @CliftJoe
280 Followers 626 Following Career marketer with a passion for building brands and developing talent. Head, EMEA Marketing & Communications at CFA Institute.
Justin Pearse @justinpearse
10K Followers 5K Following Partner at @BluestripeGroup. Editor New Digital Age, (@NewDigitalAge1). Formerly Digiday, The Drum, New Media Age
Yorgos Zalokostas @GZalokostas
67 Followers 188 Following
Michalis Arvanitellis @MArvanitellis
22 Followers 540 Following
YouBecome @youbecome1
249 Followers 1K Following We provide companies with strategic insights into their people and #workplaceculture. Follow us for all the latest in #businessstrategy and #businessgrowth.
LIA Awards @LIAawards
5K Followers 9K Following LIA is a worldwide award for creative excellence in all forms of media, standing as a champion of creativity and is proud to award the best global creative work
Agency NXD @AgencyNxd
179 Followers 722 Following Supporting the growth of your agency through an online scorecard, learning modules and a panel of expert NXDs.. For #AgencyLeaders with a #GrowthPlan
Unclickable @unclickableproj
338 Followers 4K Following Welcome the murky world of ad fraud, the fastest growing Cyber Crime you've never heard of.
Reform Political Adve... @refpoliticalads
8K Followers 5K Following Politically neutral campaign for regulation of electoral advertising. Labour, Lib Dem, Green and 3 other 2024 London mayor candidates signed our ad code.
ISBA @ISBAsays
6K Followers 823 Following ISBA represents UK advertisers. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators & platform owners.
Diana Oliveira @DianaOl57665154
92 Followers 278 Following SEO,Link Building Expert,Content Writer,Digital Marketing,Social Media Professional Blogger
Rajat Roy @RajatRo99021255
25 Followers 109 Following
Ranadeep Roy @RanadeepRoy13
24 Followers 205 Following I am collage student. I am interseted to gaming & technological releated all facts
Colin Lewis @colinalewis
4K Followers 773 Following Marketer/Educator/Writer. Editor-in-Chief, Retail Media, Fellow, Marketing Institute. Ecommerce/Marketplace/Retail Media Expert. Car/Motorsport Nut
Jim Clear @JimClear
191 Followers 355 Following Mostly music, cricket, football...”I’ll never know which way to flow, set a course that I don’t know...”
Amrit Virdi @_amritvirdi
2K Followers 2K Following Gold Standard NCTJ Journo @MarketingWeekEd | ✍️ @MusicTeacherMag @CYPNow @StylistMagazine @ClashMagazine @OK_Magazine @UKWomensHealth @diymagazine @LeftLion etc
British Brands Group @JN_BrandsGroup
495 Followers 352 Following Championing #brands in the UK. We are a corporate member organisation - the UK arm of AIM - comprising brand owning companies of all sizes. #BrandsForTrade
eCommerce Expo @ecommerceexpo
15K Followers 3K Following The leading eCommerce event in the UK 24 - 25 September 2025 at ExCeL London Co-located with @tfm_event #ecommerceexpo
Rachael Jones @RachaelUK
743 Followers 1K Following E-commerce & Digital strategist. All thoughts are my own.
IMRG - The UK eCommer... @imrgupdate
6K Followers 509 Following For over 20 years, IMRG (Interactive Media in Retail Group) has been the voice of eCommerce in the UK.
Influencer Marketing ... @IMTB_HQ
60 Followers 25 Following Not-for-profit membership organisation dedicated to building a robust, sustainable future for #influencermarketing
Emad @EMostaque
290K Followers 24 Following Distributing Intelligence @ii_posts. Founder @StabilityAI.
ISBA @ISBAsays
6K Followers 823 Following ISBA represents UK advertisers. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators & platform owners.
Ng Keng Zhing @kengz78
3 Followers 12 Following
Jo Hyder @johyder
82 Followers 291 Following Travel expert and travel agent to the stars. (Stars may be an exaggeration).
Bryan Scott (He/Him) @lifeofbry
1K Followers 2K Following Ex-McDs five star all rounder 😝Scottish in London. Marketer. Keen (slow) runner, much quicker drinker. 🐕🦺 dad to Brody. 🏳️🌈 🏴🇬🇧🇪🇺
Alineydk @alineyordikian
5 Followers 3 Following Trader | Technologist | Entrepreneur | Global Strategist & Connector | Advocate for Animals & Women | Polyglot
clare tresidder @claretresidder
23 Followers 85 Following
Tina Judic @tinajudic
662 Followers 1K Following Chairman of Tomorrow (Found | Disrupt | Braidr | Luminr). Digital enthusiast. Avid Everton fan. Optimist. Determined runner. Wannabe wine connoisseur.
Lizzie McIntosh @LizzieRan
248 Followers 383 Following Perpetually tired. Consistent anxiety. I blame the kids.
Ed Couchman @ECouchman
184 Followers 27 Following
Paula O'Reilly @oreilly_paula
172 Followers 608 Following Love Marketing & Procurement. Love writing and Mum to 2 tween / teen swimmers. Views my own.
Carl Olivier @carlolivier
78 Followers 150 Following Co-Founder & CEO at Sustained | Product | ex: Skype, MSFT, Twilio, Zoopla
shelliebyrne @shelliebyrne
159 Followers 492 Following Marketing Communications Specialist. Deep Digital Expertise. B2C & B2B Strategist & Planner. Deep Love of Insights. Driven to make a difference! A dent!
Andrew McClelland @MiradorAndrew
84 Followers 232 Following
Виталий Нос... @_VitaliyNosov_
39 Followers 548 Following
John Dawson @DiddyDawson
242 Followers 1K Following Co-founder of @ScanmarQED - marketing, Spurs, family etc. Usual rules - personal views etc.
Asad ur Rehman @asadchawla
2K Followers 1K Following Helping enhance adoption of AI. Views and tweets here are personal.
Benedict Evans @benedictevans
362K Followers 965 Following No longer active here - that would be complicity. See Threads, web or newsletter.
Mike Stevens @openmikestevens
170 Followers 906 Following Founder of Kuroa. Author of The Direct To Consumer Playbook. Consultant / Advisor / Mentor. Cofounder of Peppersmith. Ex-innocent smoothies. I ❤ ✍🧮📖🌊🏂⛺🛰🎾
Chloe Rigby @Chloe_Rigby
713 Followers 135 Following Business journalist, ecommerce/multichannel specialist. Editor-at-large https://t.co/JkxiYlpt7n, research editor RetailX. All views my own. @etail
Think with Google @ThinkwithGoogle
325K Followers 588 Following Insights you want. Inspiration you need. Keep up with the latest marketing trends, tools, and more from @Google and @YouTube.
Ricki Jones @rickijones
516 Followers 813 Following Father of two boys. Lover of @sallyvong and @sufcrootshall (not necessarily in that order).
Sophia McGauley-Cave @Phia93
1 Followers 1 Following
Elen Sentier @elensentier
691 Followers 286 Following Transpersonal Life Coach @ElenSentier & best-selling author @MoonBooksJHP, I write Magical Realism & British cunning folk. Love Cats Wildlife Rewilding
The Kyiv Independent @KyivIndependent
1.9M Followers 59 Following Independent English-language journalism in Ukraine. Become a member: https://t.co/Z5lqDZZftn
Ed Lovelock @Ed_Lovelock
332 Followers 733 Following Digital, Product marketing & eCommerce Now: @Taboola; Prev: Meta, Argos, TUI Also tweeting rugby, sports & countryside (& other things). All views are my own
Ben Robinson @benarobinson
440 Followers 189 Following Digital & Innovation Lead at @FPP; Coder, tinkerer and tech enthusiast
Josiah Amartey @JDA5000
101 Followers 390 Following Family Man. Digital Media Geek. Turntable Addict. Bastion of Hip Hop Culture. Theology Freak. Spurs Fan. All views my own.
Alexej Pikovsky @AlexejPikovsky
8K Followers 622 Following 3x Founder, ex PE/VC. Follow me on Youtube, link below!
Woven @houseofwoven
2K Followers 371 Following Welcome to Woven - Modern and Scandi Homeware. For customer service contact [email protected]
Luis Aspillaga @laspillaga
96 Followers 737 Following
Pynk Español @pynk_ES
262 Followers 113 Following Cuenta Oficial en Español de @pynk_io. Pynk es la plataforma de inversión basada en la sabiduría colectiva construida por la gente común, para la gente común.
Capital Buzz @capital_buzzz
17K Followers 911 Following memes, music, tv and movie stars ✨ (previously known as popbuzz)
Pynk Community 🧠 @PynkCommunity
858 Followers 585 Following Official @pynk_io Community Twitter Account by Pynkster for Pynksters. Join our community: https://t.co/05CE1uCWIg
Will Jewell @willjewell10
146 Followers 112 Following
Steven Bedwell @steven__bedwell
185 Followers 265 Following
Outsmart @OutsmartOOH
6K Followers 701 Following Outsmart is the marketing body for the Out of Home advertising industry. We're here to inform, educate and inspire people to do wonderful things in Out of Home.
Joe Copley @coppuz
224 Followers 253 Following Enthusiast and student of advertising and media. Post a little, read a lot...Trends for United States
You might like
