Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
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Driving innovation around the taste of existing products can be as impactful as wholesale new products, says Coca-Cola CEO James Quincey > marketingweek.com/coca-cola-reno…
The deadline for the Marketing Week Awards is just around the corner. Submit your best work now to be recognized among the industry's finest #MWAwards24ow.ly/egCC50RsfBT
Check out the latest column from Helen Edwards where she urges brands to follow the example of British Airways: for every new ad you make, identify at least one customer experience improvement to go with it > marketingweek.com/helen-edwards-…
In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success marketingweek.com/time-messed-up…
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say marketingweek.com/cmo-cookie-dep…
In his article in Marketing Week last week, Mark Ritson presented a very powerful argument for the use of quantitative ad testing, with which Peter Field, author of The Long and the Short of It agrees entirely: marketingweek.com/peter-field-pr…
Creatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed? marketingweek.com/play-distincti…
Confused. com appoints CMO to drive ‘new era’ for the brand
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market marketingweek.com/confused-appoi…
The pitfalls of building a startup marketing team
From inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team marketingweek.com/pitfalls-start…
Why is financial fluency so important? It is the language of the boardroom and marketers who want to justify budgets, or progress their careers to the C-suite, need to speak it like a native if they don’t want to look like a tourist
marketingweek.com/financially-fl…
Consistency on strategy was the key theme that emerged from the session; however, deputy chief strategy officer at McDonald’s agency Leo Burnett, Tom Sussman said the brand doesn’t “rest on its laurels”.
marketingweek.com/mcdonalds-stil…
The language of modern marketing, in talking about taking a position and “targeting” consumers, can create an ‘us versus them’ dynamic, said Ije Nwokorie. Instead, he prefers the language of product, where you talk about making a product for a consumer marketingweek.com/dr-martens-bra…
Speaking at @thinkbox’s ‘New business case for advertising’ launch, @Nationwide’s Richard Warren said the word investment is “problematic” when discussing advertising in the boardroom. marketingweek.com/nationwide-adv…
You probably couldn’t name a tougher challenge than entering into a declining category in the middle of an economic downturn with a seven-figure investment riding on the back of it. But that’s exactly what Oddlygood is backing itself to do marketingweek.com/brand-patient-…
What Elon's culling of the marketing team means for Tesla’s commitment to advertising in the future remains to be seen – but it is reasonable to assume that Musk has not been convinced by its first attempts and the prospect of any further work seems small marketingweek.com/tesla-elon-mus…
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means marketingweek.com/senior-markete…
.@Wise's main campaign objective is to raise awareness but it will also be measuring other “core” brand metrics such as consideration, to understand how much and where it should spend in the future marketingweek.com/wise-build-awa…
From Andrew Tenzer: Marketers need to accept they are no more empathetic than anyone else
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else. marketingweek.com/andrew-tenzer-…
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