richard shotton @rshotton
Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice amazon.co.uk/Illusion-Choic… Herne Hill, London Joined December 2008-
Tweets15K
-
Followers41K
-
Following443
-
Likes9K
My new article for @MediaCatMag on why diverse teams tend to outperform homogenous ones However, to get the full benefits, companies need to break employees natural tendency to conform (either to the views of the person in charge or to what they think their peers believe)…
On the difference between claims and actual behaviour The bars on left are the % who claim to exercise above a certain threshold (men = 39%) The bar on the right is the % who actually hit that threshold as measured by accelerometer (men = 6%) Via BIT's EAST…
Creativity in paid search copy: Snickers used to target ads to people who'd misspelt their search terms on Google All part of their "You're not you when you're hungry" campaign
New Vinterior campaign takes a swipe at IKEA
As a reaction to the public responding negatively to more and more posters in the countryside, from the 1930s Jack Beddington at Shell began hiring the greatest British artists to illustrate the You Can be Sure of Shell campaign The beautiful ads ran on the sides of lorries…
The generation effect is the idea that we’re more likely to remember a message if we have to generate the answer, rather than simply being told it That concept is brilliantly applied by this Nike / Arsenal ad in 2004 to commemorate going unbeaten for a whole season.
Richard Feynman’s simplicity test Via The Week
Lovely piece from @davetrott on the three principles of advertising and making sure you complete one before moving to the next… davetrott.co.uk/2022/10/mazlow…
Mimetic desire: If you want people to desire your product, make them think others desire it HT @rorysutherland
“You wouldn’t clean your dishes with a dry cloth, would you?” This brilliant bit of copywriting is from the packaging of Wype, a gel that turns standard toilet paper into what’s essentially a wet wipe No tricks, but in just a few words it creates a pretty watertight argument…
I've helped @Mailchimp and @Canvas8 pull together a report on how you can use ideas from behavioural science to encourage greater loyalty among your customers The report is completely free to download. You can get it here: mailchimp.com/resources/scie…
Three simple questions to ask after any project Via The Week
The collapse in newspaper circulations and ad revenue has had terrible consequences for serious journalism Even in 2005, journalists were filing x3 more copy than twenty years earlier Quality invariably suffers In How Westminster Works by Dunt
How Nike purposefully stoked a controversy with the NBA to launch Air Jordan with a bang Great piece from @davetrott davetrott.co.uk/2023/06/do-wha…
Dutch firm Unravel created personalised stickers so people could mark on their kettle how much water they needed to boil for cups of tea In experiments it reduced the amount of unnecessary water boiled by one cup for every three teas made unravelbehavior.com/blog/hoe-een-e…
In our latest podcast MichaelAaron Flicker and I look at how you can apply behavioural science to encourage people to act more sustainably youtube.com/watch?v=8D8iHW…
The 'off by 100%' bias Another simple way for retailers to apply psychology to pricing Clearly described by @NickKolenda
John Stuart Mill on the importance of allowing diverse opinions to collide In Rebel Ideas
Steve Jobs on the need for a wide breadth of experiences
Tom Goodwin @tomfgoodwin
52K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7
Les Binet @BinetLes
19K Followers 425 Following Pint-sized spreadsheet jockey who occasionally writes about marketing.
Ryan Wallman @Dr_Draper
24K Followers 10K Following Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.
Aisha @aishamadeit
24K Followers 6K Following art director, currently @72andSunny // https://t.co/KtbD4lN21O // curator of https://t.co/XVfbGx9HIB // tweets are my own and not those of my employer, etc
Rory Sutherland @rorysutherland
119K Followers 10K Following Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
richard huntington - .. @adliterate
14K Followers 1K Following High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28i
Rob Campbell @Robertc1970
18K Followers 8K Following Positive pessimist. Also a Forest fan. Probably connected. Ex-Cynic, Wieden+Kennedy & R/GA. Now at Colenso, Weigel/Campbell & Metallica.
Will Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.
Nathalie Gordon @awlilnatty
21K Followers 1K Following She/Her | Creative Partner | The storm before the calm | Once went viral over an orange | Former blue ticker |
Claire @clairestrickett
8K Followers 2K Following Brand strategy director at @Anomaly, cat serf, and sometime food/wine writer
Shane O Leary @shaneoleary1
8K Followers 4K Following Marketing strategy & media 🐕🐈. Ex agency dweller. Write a bit ✏️. Oval ball aficionado 🏉. Wexfordian 💜💛
Nick Ellis @Nickhalo01
7K Followers 1K Following Creative Partner & Founder of @halostudio_love / Certified B Corp / brand strategist / creative director / speaker / https://t.co/Jr80J29bHf
Alex Hesz @alexhesz
6K Followers 780 Following Strategist on Secondment. Contributor @TheNewEuropean @progbrit @InstituteGC @timesredbox. Former EVP, Global CSO @Omnicom / CSO @DDB_Worldwide @aandeddb
Paul Bailey @paulmarkbailey
6K Followers 3K Following Brand Strategy Director @halostudio_love (Cert B Corps) | 20+ years brand diagnosis, strategy, realisation | MA Brand, Communication & Culture. MMBA Marketing.
Praveen Vaidyanathan @v_praveen
7K Followers 306 Following Global Freelance Strategy Director 🐸 VICE, Saatchi, Publicis, Ogilvy, GREY, JWT, Y&R, FCB, Special https://t.co/4vg7YB44Zn [email protected]
JP Castlin @JPCastlin
7K Followers 1K Following Strategy, complexity, profanity. Creator NSM, ABCDE framework + Idun. As seen in books, on stage, on TV, in newspapers, in columns for @MarketingWeekEd etc.
Tom Roach @tomroach
13K Followers 2K Following Brand and communications strategist. VP Brand Strategy at Jellyfish Global https://t.co/NRNzw1DYT7 https://t.co/bsWaPuyt73
Dave Harland @wordmancopy
16K Followers 3K Following The Word Man. Copywriter. Messabouter. Confuser of scammers. Nephew of Uncle Tony. Get my FREE, semi-famous, fully-silly fortnightly email... https://t.co/k1tnrb89Wd
David Wilding @drwilding
8K Followers 3K Following Not a real doctor, just initials. Sorry to disappoint. #LoveTwitter. On here less and less for obvious reasons. He / Him. #WolvesAyWe
Andrew Short – Free.. @DrewShortCD
176 Followers 524 Following Freelance Creative Director. Digital Manager for the PM Society. Hubby, Father, snowboarder, volleyball player, loves chocolate!
:) @itiscultural
3 Followers 48 Following argentinian in amsterdam sharing insights on ads, culture & what’s trending → just for fun
sarju jhaveri @sarjujhaveri
62 Followers 5K Following
Jill Carson @gillian4887
0 Followers 2 Following
radhika agarwal @radhikablanq
3 Followers 69 Following
faholtuna1972 @faholtuna13917
18 Followers 26 Following
James McKinney @jmckinney2323
1K Followers 4K Following Traveler, bartender, Ohio State fan, Boston Terrier owner, craft beer enthusiast, techie, coffee junkie
Long&Wrong @fp7dqynqxw
14 Followers 91 Following
Tanmedia @Tanmedia
996 Followers 2K Following Vietnam-based market research director with an interest in Asia market culture; digital-social convergence; and empowerment at the local level.
Tanya Nolan @tanyafever
915 Followers 862 Following Caretaker of some fine radio and audio programs, mad about news, analysis and storytelling. These are my views.
grespixnoda1976 @grespixnod74921
9 Followers 24 Following
wladpalcechi1989 @wladpalcec24468
2 Followers 27 Following
Simran Mahtani @simranxmahtani
13 Followers 171 Following i could have penne arrabbiata for the rest of my life
BurgerYummy @Yumm61529Burger
1 Followers 46 Following
angela magaya 🐆 @felinesthoughts
91 Followers 326 Following
Sachin Books @SachinBooks
27 Followers 757 Following
A_New_Man @A_New_Man_24
136 Followers 3K Following
AlejoAtehortuMesa @alejoam86
97 Followers 1K Following
M0rg4n @mutugimorgan_
522 Followers 1K Following 🕵️♂️ | Software engineer | Aspiring Ethical Hacker
April O'Neill @aprile123
27 Followers 82 Following Find freedom in the struggle. Mental Health Therapist. Book lover. (Biased towards non-fiction) Ghost writer. Optimize life through learning.
Baked Bean Marketing @MarketingBean
266 Followers 57 Following Full Services Marketing Company Working With #Bloggers In The UK.
Nihar Dalal @NiharDalal1
7 Followers 386 Following
Novelicious @noveliciouss
363K Followers 243K Following Talent Publicist, #Writer of Addictive Novels #bestseller #writing #amwriting #reading #Film #Actor #Art #Book #Author #Hollywood #WritingCommunity #writerslift
Evankjenelle @morgan_mar5441
16 Followers 107 Following I'm caring and honest lady I'm a billionaire I came from a wealthy family,I came here to help the poor in any situation I'm not here for relationship.
Mohit Yadav @mohity_design
477 Followers 2K Following 🐺 Chief Designer @Wolffkraft ✍🏼 On Design, being a Designer, and Entrepreneurship. 🛠️ Helps businesses Investigate, Innovate, Disrupt & Inspire using Design.
Sean Sampson @sampson66684
44 Followers 45 Following
Luke Burgis @lukeburgis
36K Followers 3K Following Tech Stack: Microsoft Word. Book: https://t.co/t3W07cdhIv Substack: https://t.co/eNQyQJZl17
Reg @PestanotPasta
841 Followers 649 Following I don’t have time to have a bad time, it’s not on my schedule. CLE sports diehard!
Genelle Hyde @genellehyde35
3 Followers 29 Following
Joel Cyr @J0ELCYR
6 Followers 57 Following
Colin Balfe @BalfeC
1K Followers 2K Following Media. Technology. Red Sox. UConn. Writer. Baseball fanatic. Founder. Join 210,000 readers: extraordinary stories, actionable advice, fascinating insights.
You can't be serious @userdata703
67 Followers 85 Following The world is hidden and no, you don't see it
STEVE MOSS 💙💚 �.. @mr_stephen_moss
15K Followers 12K Following Born at 300 ppm. Blocked by some Zionists, detest Tories, dubious about Starmer https://t.co/EneHmRWIKA https://t.co/vifLB1LEAF…
Thom @thomaslanian
202 Followers 414 Following Always getting dumber. Breaking things at @Immutable. Fmr co-founder @ParadigmMarket (backed by Polychain & Dragonfly)
Steven Pritchard @StevenTwit
104 Followers 583 Following
Matt Hopkins @LoganChase85655
109 Followers 301 Following
James Gordon @JamesGordon_21
365 Followers 228 Following Founder of @thisway_london | Curious creative, growing my business, building new projects and sharing what I learn.
SM @S_Mactaggart
29 Followers 423 Following
Angie McFarlane @angiemcfarlane
436 Followers 631 Following Digital, Content & Social Media Marketing for Arts, Media & Culture.
Simon W @sumo_snow
93 Followers 363 Following
Ryan Drumwright @Ryan_Drumwright
2K Followers 4K Following Chronically-curious connector and believer in the power of innovation & kindness. "Nothing great was ever achieved without enthusiasm" - Ralph Waldo Emerson
®𝔻r$¥sŦm ʕ(⟁.. @Eb3rSonCMonToY4
201 Followers 8K Following S.O.Ex-Agent SFN⟁ (⟁LoGisT⟁) (#N👁) #RealGeOp$¥sŦm🌎° #Bio-M-Ethic-Geπ-Info-Tech-IA-Weapons🌐* #DigVisuAnaly⟁ ®UL71M47UM #NeuPL⛮ 23/9/24 #OpInFac7oRy👁VÎXīŌŅÂŘ¥
scanner @Chefscanner
734 Followers 381 Following We've analysed some of the best recipes from across the internet so we can provide unique data-driven flavour pairings #FoodAI #FoodData
lalit Nayak @lalitnayak
617 Followers 5K Following bussness developer , carpe Diem, stubborn optimist, Human being, patient Listner , entrepreneur dream still alive, Husband and father.
Tom Goodwin @tomfgoodwin
52K Followers 4K Following Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter https://t.co/fSy26iQvC7
Les Binet @BinetLes
19K Followers 425 Following Pint-sized spreadsheet jockey who occasionally writes about marketing.
Ryan Wallman @Dr_Draper
24K Followers 10K Following Creative Director and Head of Copy @wellmark_health. Non-practising doctor. Author of Delusions of Brandeur. Contributor to Eat Your Greens.
Rory Sutherland @rorysutherland
119K Followers 10K Following Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
richard huntington - .. @adliterate
14K Followers 1K Following High octane brand strategist. Strategy is clarity. Author of Feral Thinking. strategy at Saatchi & Saatchi. details on Upriser at https://t.co/vntPLXa28i
Rob Campbell @Robertc1970
18K Followers 8K Following Positive pessimist. Also a Forest fan. Probably connected. Ex-Cynic, Wieden+Kennedy & R/GA. Now at Colenso, Weigel/Campbell & Metallica.
Will Humphrey - @left.. @Will_Humphrey
13K Followers 7K Following Proposal Strategist in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.
Claire @clairestrickett
8K Followers 2K Following Brand strategy director at @Anomaly, cat serf, and sometime food/wine writer
Praveen Vaidyanathan @v_praveen
7K Followers 306 Following Global Freelance Strategy Director 🐸 VICE, Saatchi, Publicis, Ogilvy, GREY, JWT, Y&R, FCB, Special https://t.co/4vg7YB44Zn [email protected]
JP Castlin @JPCastlin
7K Followers 1K Following Strategy, complexity, profanity. Creator NSM, ABCDE framework + Idun. As seen in books, on stage, on TV, in newspapers, in columns for @MarketingWeekEd etc.
Tom Roach @tomroach
13K Followers 2K Following Brand and communications strategist. VP Brand Strategy at Jellyfish Global https://t.co/NRNzw1DYT7 https://t.co/bsWaPuyt73
David Wilding @drwilding
8K Followers 3K Following Not a real doctor, just initials. Sorry to disappoint. #LoveTwitter. On here less and less for obvious reasons. He / Him. #WolvesAyWe
Shann Biglione @LeShann
10K Followers 1K Following Co-founder | Signal AI x KELP, the GPS for corporate reputation Co-host: The Overthinkers | pods + Spotify Ex-CSO Publicis, Digital Mktg Disney 🇫🇷
faris @faris
40K Followers 29K Following Hello! I'm Faris. I'm looking for the awesome. Founder/Genius Steals. Nomadic strategist/speaker. Author/Paid Attention. Husband/@rosieyakob.
Words that make you d.. @georget20
5K Followers 1K Following GEORGE TANNENBAUM. Founder of GeorgeCo., LLC, a Delaware Company. Former Ogilvy NY Copy Chief. Ran IBM for twelve years. Former R/GA. https://t.co/XqA9FkrYIc
Martin Weigel @mweigel
16K Followers 243 Following CSO @ Abbott Mead Vickers ex-CSO Wieden+Kennedy Amsterdam
Mark Ritson @markritson
54K Followers 1K Following
Julian Cole - Strateg.. @juliancole
38K Followers 2K Following 🧠 Daily Advice for Ad Strategists 📁 Teaches Strategy at Strategy Finishing School 📌 Clients: Uber, FB, Snap, Apple
Nick Hirst @nickhirst
6K Followers 2K Following Working father; executive strategy director @aandeddb / global strategy lead @omnicom; musician; mr @katflint.
Cass Sunstein @CassSunstein
133K Followers 2K Following Robert Walmsley University Professor, Harvard; former Administrator, White House Office of Information and Regulatory Affairs; coauthor, NUDGE.
Ingrid Melvær Paulin @ingridmpaulin
3K Followers 2K Following Research and Product Strategy @yogaglo. Behavioral scientist. Tweets about health, wealth, happiness and designing for behavior change
The Ad Professor @The_AdProfessor
151K Followers 155 Following Built ad campaigns for multiple billion-dollar companies. Spending over $50K per month on ads and need help? Let's work together here: https://t.co/1NdyfF4HyV
Mary Ann Sieghart @MASieghart
20K Followers 2K Following Author, The Authority Gap. Radio 4 presenter. TED speaker, Vis Prof, KCL. Director, GMG. Visiting Fellow, All Souls, 2019. All opinions mine, not theirs, natch.
Human Risk @HumanRiskLtd
3K Followers 4K Following Christian Hunt, author of 'Humanized Rules' & founder of Human Risk, a BeSci-led Speaking, Training & Consulting firm focussed on Ethics & Compliance.
Ramit Sethi @ramit
289K Followers 757 Following Host of @netflix "How to Get Rich" & the I Will Teach You To Be Rich podcast. Get my new money insights every Saturday 👉🏾 https://t.co/4ICLQHXj8x
Christopher Chabris @cfchabris
11K Followers 2K Following Cognitive scientist, professor, author 'Nobody's Fool' (https://t.co/X8PbbNGJnK) & 'The Invisible Gorilla,' essayist, chess master, poker player, game lover
Ryan Buell @ryanbuell
2K Followers 644 Following Professor at @HarvardHBS. Studies the operations behind our interactions with service organizations.
Trung Phan @TrungTPhan
699K Followers 4K Following Write on business with @workweekinc. Co-host @niapodcast. Building an AI research app: https://t.co/fZ5ObIyBGI
Katelyn Bourgoin 🧠 @KateBour
130K Followers 997 Following Wanna go from unknown to UNIGNORABLE? I can help. 68,000+ smart people read my buyer psychology newsletter @whywebuyco 🧠
Robert Forrester @vertumotorsCEO
11K Followers 5K Following CEO of UK's third largest motor retailer selling new and used cars, vans and bikes. The Group trades as Bristol Street Motors, Macklin Motors and Vertu
Matthew Syed @matthewsyed
118K Followers 1K Following Author of Rebel Ideas. Columnist for @TheTimes and The Sunday Times. Presenter of Sideways on @BBCRadio4
Will Storr @wstorr
16K Followers 958 Following Sunday Times bestselling author As seen on The Joe Rogan Experience; The Diary of a CEO; Making Sense with Sam Harris; Feel Better Live More with Dr Chatterjee
Maisie McCabe @MaisieMcCabe
8K Followers 3K Following UK editor @CampaignMag. @PPA_live Media Brand of the Year (Business) 2023 @UKAOP B2B Editorial Team of the Year and B2B Online Brand of the Year 2023 and 2022
Matt Johnson, PhD @mattjohnsonisme
2K Followers 989 Following Author: Blindsight (2020) & Branding That Means Business (2022) Consumer Psychology, Neuroscience & Neuromarketing @hult_business | @thinkers50 2023 📚❤️er
Adam Alter @adamleealter
14K Followers 357 Following NYT bestselling author of ANATOMY OF A BREAKTHROUGH, IRRESISTIBLE, and DRUNK TANK PINK. Marketing and psychology prof @ NYU Stern.
Will Moy @puzzlesthewill
7K Followers 1K Following CEO @CampbellReviews. Decision ready information for decisions that matter. Visiting Fellow @PolicyatKings @NuffieldOxford. Ex @FullFact. @TheMktgAcademy alum
Uncle Bernbach @unclebernbach
12K Followers 78 Following Writing about the bright past and the alleged bleak future of the marketing industry. Coming soon: https://t.co/olBFzn0fXE
Jerry Daykin @jdaykin
12K Followers 6K Following Marketer making Media & #DigitalSense of the world. D&I Ambassador & author. Eurovision correspondent. Parody of Myself. #RepresentationMatters 🏳️🌈 He/Him
Rob Schwartz @Schwartzie14
22K Followers 7K Following From Chief Creative Officer to CEO to Coach | Blog goodness at: https://t.co/l0TUaspSxs Dropping gold daily. Or at least retweeting it.
Daniel Finkelstein @Dannythefink
420K Followers 3K Following Times columnist, Conservative peer, Director Chelsea FC, Dad of 3. Author of Hitler, Stalin, Mum & Dad https://t.co/ZmwCBbSMrv Quite openly Jewish.
Genevieve Barratt @GenevieveRsanna
339 Followers 565 Following Marketing at Simon & Schuster UK. Views my own.
Konnie Huq @Konnie_Huq
46K Followers 768 Following Cookie & Fearless Fairy Tales author. Book tweets by @PiccadillyPress. Prince's Trust, Kew Gdns, British Asian Trust, END POLIO NOW, Mothers Rise Up ambassador
Zaid Al-Qassab @fast_philosophy
2K Followers 2K Following CMO @Channel4 @4creative #4Studio @C4Press. @ASA_UK Board. Ex CMO @BTGroup & MD @PGUK. @ManUtd, movies & music fan. Diversity champion.
Robin Wight @RobinWightUK
2K Followers 786 Following Founder WCRS, Founder Engine, Founder the Ideas Foundation , Hon. Colonel in the British Army’s 77th Brigade, author, speaker and inspirer.
Tim Nudd @nudd
20K Followers 3K Following Creativity editor @adage @creativitymag. Previously: @ClioAwards @MusebyClio @Adweek. Host of https://t.co/b18V6366R3, about the making of great ads.
Fer Machado @fer_machado123
28K Followers 3K Following Chief Marketing Officer at NotCo. Sharing my personal thoughts on creativity, marketing, technology, design, purpose and other cool stuff.
Mark Borkowski @MarkBorkowski
14K Followers 2K Following Publicist. Strategist. Observing the mood of the herd. A man who, when he smells flowers, looks around for a coffin. Weekly musings https://t.co/UdA2EpCc7k
George P. Slefo @GeorgeSlefo
4K Followers 899 Following Attain Director of Content & Commz. Previously: Tech reporter @AdAge; murder/mayhem @SunTimes; Senior Editor @Amazon, @TheTradeDesk. @USArmy vet. 100% Assyrian.
Andrew Tenzer @thetenzer
4K Followers 748 Following Co-founder of @burstyrbubbleuk and @MarketingWeekEd columnist.
Adam, Art Director. @AdamArtDirector
12K Followers 631 Following Senior Art Director at The&Partnership. Adland geek. Addicted to brews. https://t.co/rpUUSBbxgx
Emma Montgomery @Montytweet
388 Followers 2K Following CEO @leoburnett AU | Former Global CSO @tbwa | Always #gorabbitohs
Read Me @ReadMeLKP
7K Followers 6K Following 'READ ME - 10 Lessons for Writing Great Copy' - bestselling book by @rogerthewriter & @GylesLingwood published by @LaurenceKingPub (https://t.co/QWhf3mybze)
Sheldon L. Tarpey @SheldonTarpey
1K Followers 459 Following One of the marketing strategists of all time | Senior Strategist at McCann
Paul Kemp-Robertson @ContagiousPaul
3K Followers 961 Following Co-founder of Contagious; father of three; Boro fan; dweller of St Albans. Co-author of The Contagious Commandments (Portfolio Penguin, Nov 2018).
Nick Asbury @asburyandasbury
6K Followers 768 Following Creative writer for hire, corporate purpose critic, realtime poet, songsmith, humorist, one half of Asbury & Asbury. https://t.co/QtmrJd29ja
Scott Knox @ScottKnox
1K Followers 117 Following President & CEO of Institute of Communication Agencies (ICA @ICACanada), after 15 years as MD of UK's @MAA, founding President of @PrideAMglobal
stephen maher @sfmaher
978 Followers 832 Following Chair & CEO @MBAstack a new agency designed for today’s fast-paced, digitally transforming e-commerce driven world. Chair DMA; Ambass Mkg Soc;failed guitarist
Mark Denton @MDentonEsq
5K Followers 4K Following Artist, Author, Designer, Keynote speaker..."But is he still available to shoot Films?” I hear you ask. Don’t worry, the answer is a resounding YES!
Duncan Elliott @dsse77
271 Followers 632 Following Global Brand Director, Entain. All opinions expressed are my own. Instagram: elliott1977
Ben Page @benatipsos
52K Followers 3K Following Global Chief Executive of Ipsos. Visiting Professor at Kings College, London. FacSS. ESRC. Trends, polls, society - but all views personal. “Festina lente”
Andy Nairn @andynairn
7K Followers 7K Following Founder of @LuckyGenerals Creator of @LuckyBastards_ Author of Go Luck Yourself (i know, I know, I’m pushing my luck)
@rshotton - good use of the Pratfall Effect by @mrjamesob - negative book reviews posted around the capital today, presumably the QR code leads to a "buy" page.
@rshotton From my youth I recall an ad for Ford featuring Colin Chapman of Lotus after winning two consequitive world championships in dominating fashion; “Lotus won two, one-two”
@rshotton @Mailchimp @Canvas8 Will enjoy reading this one… I may have a view!
One of the best books I've read this year.
Amazon are currently running a discount on the Illusion of Choice There are two ways they can frame the discount: £5 off or 33% off Which works best? The rule of 100 (a termed coined by @j1berger) suggests that if your product is under £100, go for the % figure, if it's over…
@rshotton x.com/srewats/status…
Experiences per year is the new years of experience.
@rshotton The 'thought more about their experiences' bit is crucial. Many great creatives have had relatively humdrum lives.
@rshotton @marketoonist Reminds me of the quote attributed to David Ogilvy: People don’t think what they feel, don’t say what they think, and don’t do what they say.
@rshotton @marketoonist It’s like that experiment where most customers say the French music in the store didn’t influence their decision to buy French wine – but the data says otherwise.
As I learned from John Webster : "It ain't who says it, it's who spots it" Or, as Paul Arden said: "It's not where you take it from, it's where you take it to"
Steve Jobs on the need for a wide breadth of experiences
Most important imo: "Look at the facts from different angles."
Lovely summary of James Webb's technique for generating ideas... From @alexjmurrell alexmurrell.co.uk/summaries/jame…
@rshotton @davetrott Always loved Jock Stein's: "The secret of being a good manager is to keep the six players who hate you away from the five who are undecided."
@rshotton @davetrott also did this, but on legal tender so they had to remove the notes from circulation, creating even more publicity.
Working on this with Richard & System1 was a delight, it’s already proven to be of real use to a range of advertisers, some we weren’t even expecting!
I worked with @System1Research and @ITV to look at how you could use behavioural science to encourage sustainable behaviour The full report is available here: system1group.com/the-greenprint
Great application of the underdog effect All you need is a garage! @rshotton
@rshotton I wonder if there were any rules re type of shoes.
@rshotton Imagine trying to program a robot to wash its hands with the variety of types of tap that are out there.
To whom it may concern.
Lovely analogy from Ken Haemer on the importance of tailoring a presentation to the audience In the excellent How to Win Every Argument by @mehdirhasan
Trends for United States
You might like
