Alex Murrell @alexjmurrell
Strategy Director at Epoch. Articles, summaries, talks, podcasts & newsletter here 👇 alexmurrell.co.uk Bristol • UK Joined July 2009-
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Alex Murrell retweeted
Lovely summary of James Webb's technique for generating ideas... From @alexjmurrell alexmurrell.co.uk/summaries/jame…
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It would be amazing if @ReadwiseReader had a built in GPT allowing users to query their own archives 🤓
What was your favourite marketing essay of the year?
Alex Murrell retweeted
If you're going to read one article this Christmas, this is the one.
Single-word brand values are often very generic. @Phil_Adams illustrates this perfectly by showing two very different brands that share a brand value. philadams.co/2023/11/strang…
There’s a study that found an image of a plate of food with a fork on the right hand side, performed better amongst right-handed people. Is there a name for this effect? CC @philbarden, @rshotton.
Small brands should have a target market. Big brands should target the market.
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@Matt_heyqq I like this post that talks about this phenomenon: alexmurrell.co.uk/articles/the-a…
This is what I live against (by definition): alexmurrell.co.uk/articles/the-a…
@Matt_heyqq I like this post that talks about this phenomenon: alexmurrell.co.uk/articles/the-a…
The Age of Average. h/t @lvvittor alexmurrell.co.uk/articles/the-a…
Old sci-fi movies incorrectly predicted more technology. Everything they had at the time improving + new stuff. What actually happened is convergence and minimization. Less is more. This trend will likely continue (wearables, AI, autonomy, digitization) alexmurrell.co.uk/articles/the-a…
The real reason I love the @Tesla Cybetruck is because it should have never happened in this day & age. @alexjmurrell captures this beautifully in his piece "The Age of Average". (for the record, I don't have one, just admire it). alexmurrell.co.uk/articles/the-a…
@rshotton @alexjmurrell My experience is that step 3 should include physical activity - what I call 'basal ganglia work'. Physical not intellectual, perhaps repetitive, potentially mindless: go for a walk, dig the garden. A version of 'I have my best ideas in the shower'. x.com/jeremystunt/st…
@wtfTq_pT @nntaleb @NorbertBolz *or take a bath (Archimedes), or ride an omnibus (Henri Poincaré: 'I entered an omnibus to go to some place or other. At that moment when I put my foot on the step the idea came to me, without anything in my former thoughts seeming to have paved the way for it...')
Lovely summary of James Webb's technique for generating ideas... From @alexjmurrell alexmurrell.co.uk/summaries/jame…
For the New Year, here is the most interesting essay I've read in 2023: alexmurrell.co.uk/articles/the-a… Happy New Year!
The forecasting fallacy - statistical proof that we can't predict recessions, GDP, interest rates, exchanges rates or really anything at all. alexmurrell.co.uk/articles/the-f…
Un gran artículo para entender la homogeneidad de la modernidad: “Tal vez cuando los tiempos son turbulentos, la gente busca la seguridad de lo familiar. O tal vez sea el resultado inevitable de que la inspiración se globalice”. alexmurrell.co.uk/articles/the-a…
Why is everything so creatively bland? alexmurrell.co.uk/articles/the-a…
Brilliant article "Let’s stop clamouring over the ten-year trend decks. Let’s stop counting on the constant conjecture of consultants. Let’s stop trying to guess the future and start trying to build it." alexmurrell.co.uk/articles/the-f…
In a world where uniformity is the norm, how can designers infuse uniqueness and innovation into our designs and lives? Nice weekend read. alexmurrell.co.uk/articles/the-a…
I certainly see the age of average with interior design & architecture. But also in the restaurant scene now - especially the new “high end” - just expensive steaks by hospo groups 🫤 Fascinating reading 👇🏼 alexmurrell.co.uk/articles/the-a…
“The age of average”, sobre cómo tantas cosas han convergido hacia una media unforme y aburrida.: alexmurrell.co.uk/articles/the-a…
Why do movies such more? “Until the year 2000, about 25% of top-grossing movies were prequels, sequels, spinoffs, remakes, reboots, or cinematic universe expansions. Since 2010, it’s been over 50% ever year. In recent years, it’s been close to 100%” alexmurrell.co.uk/articles/the-a…
Cars, phones, houses, buildings, decor, everything just look the same these days… this article lives rent free in my head. We are really living in the age of “Average” aka mediocrity 🙃 alexmurrell.co.uk/articles/the-a…
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