Nick Asbury @asburyandasbury
Creative writer for hire, corporate purpose critic, realtime poet, songsmith, humorist, one half of Asbury & Asbury. https://t.co/QtmrJd29ja linktr.ee/nickasbury North of England Joined March 2009-
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For anyone not involved in advertising, the point of view I set out in this video is considered massively radical in that world. Full podcast over here: marketingarchitects.com/Podcast/TheMar…
Great section on Klein/Coates
The customer is always far right - particularly sharp article from Rory Sutherland
The customer is always far right - particularly sharp article from Rory Sutherland
If man is five and the devil is six and God is seven, then
If man is five and the devil is six and God is seven, then
No one reads my tweets, so will take a punt on that last one.
Lord, grant me the grace never to do something slightly shitty in public that becomes a global morality tale in which the millions of stone-throwers have clearly never sinned themselves, whereas I am a middle-aged white ‘Karen’ and therefore deserve everything I get. 🙏
@katrosenfield One last note on the above thread. When I talk about the '10.45pm post', I'm talking about the one that appears as '3.45am on 28 July' in my screenshot (I'm in the UK). So I'm generously assuming that accounts for the date difference. Again, 9 hours after Salon.
And thanks @katrosenfield for boosting this in a way that I suspect helped elicit the correction. (Worth saying, I respect them for having the policy and eventually sticking to it.)
All this is in my original post, which preceded the NY Times article, and I hope gives a fairer and fuller timeline. nickasbury.substack.com/p/genes-memes-…
Even now, 8 out of 8 contributors to the ad industry's main trade magazine believe this ad was a 'cultural regression' and evidence of the 'white gaze'. Maybe the right made them up too? campaignlive.co.uk/article/recent…
As I've said elsewhere, my aim in this is to highlight how the NYT is constructing an elaborate 'cope' about '13 teenagers on TikTok' being plucked from nowhere by the right. All to avoid the uncomfortable reality that a small & powerful part of the left REALLY THINKS THIS STUFF.
The claim now is that the timeline is therefore not greatly affected, but it clearly is! And it was already misleading by omission. For example, even the 10.45pm post is 9 hrs after left-leaning Salon covered a story that was ALREADY BIG ENOUGH TO COVER. salon.com/2025/07/27/syd…

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