R/GA @RGA
We design businesses and brands for a more human future. Tweets by @chapinc. rga.com New York, NY Joined October 2008-
Tweets39K
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Followers191K
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Following3K
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Likes46K
So I'm dead. Is this heaven? Welllll... let's just say that for a long, long time you're going to be writing subway ads that rely on clichés about living in New York.
The wildest, most expensive celebrity-driven idea is more realistic than anything that involves the product team making a change
Oh you went to the Ad Age awards gala last night? That's cool. I would have gone but I was too busy creating shareholder value.
Creatives: Just once it would be nice to have some insight into what's going on with the business. (Finance shares info) Creatives: Oh my god please put that away no
Opening an app to find AI forced into a place where it serves no real purpose
Happy birthday, William Shakespeare. You walked so my "10% off for dads and grads" email could run.
"This was a great start, there's some really good thinking here"
Happy Earth Day. Or if the consolidated feedback just came in, happy Bring You Down to Earth Day.
Sibling agencies on a holding company pitch for a car account
Some personal news: I am pleased to announce I have accepted a new role brand side where I will be in charge of rooting out and shutting down any popular employee TikTok accounts that show the brand in a positive light and generate earned media on our behalf
Feedback was pretty minimal, just one note: "Have you considered making this good?"
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another friday night with the boys
grew up watching NY1 and now had the opportunity to be on it with Errol Louis! 🗽
President Joe Biden has signed a bill that gives TikTok's parent company up to a year to sell the app — or face a nationwide ban. But what would a ban look like? @itstheannmarie and @errollouis discuss on the latest episode of #TheBigDeal.
Here it is, my new favorite tweet.
@RGA You should see how it’s fertilized. Would make sense.
@RGA “Branding is more than a logo.” - via LinkedIn
Nothing more refreshing than an ice cold glass of...beef broth. #BadVintageAds
Honestly congrats #bestoflinkedin
You’d be amazed at how far this goes
My engagement farm is all organic and locally sourced
males in sf will be like "i need a seed round from my angel" and insist that they're straight
But you gotta give. Otherwise it goes dark.
These ‘pee stain denim’ designer jeans have an eye-popping price tag: ‘Why would anyone wear this?’ trib.al/ygVyrWf
He said he was a prompt engineer but he kept joining standup late
I don’t even say this to brag but just as happenstance so much of my career has happened because I showed up to things I didn’t want to or had no immediate payoff like life changing opportunities. working for free leading to 6 figure deals etc …
This passage from a interview with @NifMuhammad reminded me of something @JoeHolder_ said about showing up…”showing up is a reminder that I’ve endured” 😮💨😮💨
I’ve infiltrated southeastern Pennsylvania’s underground fern network. I’ve befriended the dealers. I’ve transplanted their fronds. I’ve harvested their fiddleheads. The revolution is uncoiling
@RGA Lmao. It's literally the dog from Ray Bradbury's Fahrenheit 451
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