Kelly Patterson @ExponentialKP
Senior Marketing Manager, EMENA for @Exponentialinc a provider of advertising intelligence and digital media solutions to brand advertisers. All views my own. exponential.com London Joined July 2012-
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If #GDPR has taught me anything, it's how many company databases I am listed on, for companies I have never heard of and definitely did NOT give my details to.
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LOVE THIS! - Dear John: a break up letter to the advertising community thedrum.com/opinion/2017/0… via @thedrum
Kelly Patterson retweeted
Is transparency the answer to accountable & effective marketing? Exponential CEO Dilip DaSilva weighs in: ow.ly/4XD630cOHuQ @adotas
Whoever you want to vote for, make sure you do! #registertovote
Kelly Patterson retweeted
.@pixelvisions Insight session highlights marketing to consumers in ‘age of anxiety’ the-gma.com/age-of-anxiety via @gmainsight #ExpoInsights
Brand marketers - want to know how to market in an age of anxiety? Come to our event in LDN next Thursday. DM me for details!
Kelly Patterson retweeted
What can #advertisers do to minimize the possibility of ads showing up near risky content? ow.ly/fWN930aBc3l @Rick_Abell
Kelly Patterson retweeted
This week's 'It's a bit like' cartoon looks at Third Party Data. Head to bit.ly/2iKJ5zN for the non-digital explanation!
Brilliant insight into future trends - thedrum.com/opinion/2017/0… via @thedrum
Kelly Patterson retweeted
"C'est un peu Com" : @exponentialinc décrypte la complexité du #programmatique en illustration influencia.net/fr/actualites/…
When @jargonpr sends you yummy treats for Xmas, it's going to be a good day. Thank you! 😍 @… instagram.com/p/BNtjK-1BfAC/
Kelly Patterson retweeted
Exponential Launches Face Filter AR Ad Unit - mobilemarketingmagazine.com/exponential-la…
Kelly Patterson retweeted
Our UK MD, Jason Trout shares his thoughts with @Figaro_Digital on why marketers need to trust the machines - bit.ly/2eqiF4H
Kelly Patterson retweeted
Is the UK’s display viewability really in decline? asks @exponentialinc bit.ly/2e0uT8A
Kelly Patterson retweeted
Can an Industrial Design Help Marketers Learn to Trust Machines? Read the latest opinion piece from @dougconely bit.ly/2dOGzZL
Kelly Patterson retweeted
INside Events: Read about our #data driven EMENA Brand Summit 2016 over on @PerformanceIN perfo.in/2cPWIyQ
Kelly Patterson retweeted
Our VP of Insights, @pixelvisions shares his thoughts with @Campaignmag about the impact of #Brexit for marketers - bit.ly/2bXUr2K
Kelly Patterson retweeted
"This is one of the most “brilliant business pivots in recent memory." po.st/hj5qTs @exponentialinc on @AdblockPlus news
Kelly Patterson retweeted
Can viewability measure the effectiveness of online video ads? asks @exponentialinc bit.ly/2bchDM1
Kelly Patterson retweeted
Why marketers need to learn to trust machines: @exponentialinc's response to a @CityAM piece bit.ly/2b23hKv
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