First Concepts @FirstConceptsFC

Ten tabs, three chats, a notebook you left at home. Put it all in one place. app.firstconcepts.co

Creative Sprint NYC, Thursday 5th November. 40 creatives. Blank page to finished concept in 90 minutes. Johannes Leonardo hosting. Winner takes $500 and a portfolio review with them. Judges: James Vincent, Jonathan Santana, Maggie Winters. Apply: luma.com/qtaumm0n

One sheet of hand-drawn panels in. Nine named frames out: Table, Bell, Orange, Search, Falling Fruit, Confusion, Gather, Window, Field. It asked whether to build a Location for the kitchen first, or proceed rough. youtube.com/shorts/Xo5j4yu…

Still not sure what we do? First Concepts is the visual workspace for early-stage creative work. It holds onto your references, directions and decisions while the idea is still forming, then carries the same canvas through to pitch-ready concepts.

Last Thursday we gathered London's top creatives for a live brief. Ninety minutes, three finalists, one winner taking the work forward. Anastasia Vorotnikova won it. "Most crackers are crap. This one's Zapp." Zapp are taking it forward. @encodeclub hosted.

September at First Concepts. Our own office, Creative Co-Director shipped, our first paid signup we had never spoken to, Creative Sprint 3.0 at @MotherlondonA, and a brand film made inside the product. Eleven moments, in full: lnkd.in/p/eim6iP2R

We gave Renaud Buckinx one brief: use the product to tell the story of the product. Concept, visual world, references, script and storyboard all built inside First Concepts, then taken into motion and the final edit. 57 seconds of his taste, amplified. linkedin.com/feed/update/ur…

We asked Laura Jordan Bambach, Jack Willoughby, Tom Roach and Loïs Mills - what's caused the biggest shift in their thinking throughout their careers? This is what they had to say. #FirstConcepts #CreativeSprint #Advertising instagram.com/reel/Dd4mg59iG…

@hckinz This is amazing!

@baskojpeg Amazing work man!

First Concepts is officially live. From brief to concept, without losing direction Your eye. Your taste. Your instinct. Your name on it. Tested it by making this 20-second cinematic piece with @FirstConceptsFC Try putting in your brief: firstconcepts.co

First Concepts is public. AI gave every creative the same machines. We’re betting the advantage now comes from everything around them. Taste, references, judgement and ideas. So we built a workspace for it. Bring a brief. It’s free to start. firstconcepts.co/?utm_source=x&…

@MotherlondonA @meetgranola Signup here - luma.com/knwqys43

We’re teaming up with Granola for Creative Sprint 3.0 at Mother London. 40 creatives will get the same live Granola brief and 90 minutes to take it from first thought to finished concept. @MotherlondonA @meetgranola

H3 Max is live in First Concepts. Spec sheet: 5s clip at 768p, rendered in under 3s. Roughly 35x faster than base MiniMax H3. Elo 1,341 on Design Arena, ahead of the base model. 15s clip: $0.90, half that during fal's current launch promo. Seedance and Kling still lead on final image quality. Nothing beats them on a hero shot yet. But at this speed and this price, it's a different tool entirely. Burn through concepts fast, then take the winner to a slower model for the final pass. Try it now - app.firstconcepts.co

Everyone asks for slow motion wrong. They type "1000fps." They stack a push-in and a time-ramp in the same breath. They ask a whole shot to slow down, instead of just the one moment that matters. Seedance doesn't read "1000fps" as a camera spec. It reads it as more words competing for attention - same problem as writing "24fps, f/2.8" into a prompt. Slow motion works as an accent, not a default. A punch landing. A drop falling before it hits the ground. One beat, held for effect, then released. And oddly, the word "fast" wrecks a shot just as often the single most common cause of jitter in a busy scene. There's a proper way to sequence a ramp, describe the physics, and get output that actually holds together. Comment "slowmo" and we'll send you the full guide. #Creativity #Advertising #CreativeTechnology #FirstConcepts

Meet Nike's new GenAi expert @___futuredust on instagram. He blends moody studio lighting, film-style flares and grain, and a recurring fascination with technical outerwear and armour-like texture. It's part of a broader wave of AI-native fashion content that's been building for a couple of years now, creators building entire "fictional house" identities (consistent signature, tagline, drop numbering) around fully synthetic campaigns, often riffing on real luxury codes (monogram patterns, technical outerwear, editorial studio lighting) without ever touching an actual product or model. Which raises the question for anyone working in-house or agency side: where does this kind of direction actually sit on a real creative/design team? It feels like a strong starting point, mood, world, tone, and art direction all locked before a single physical asset exists, but what does the handoff to production look like from here? Is this feeding a photo/video shoot as a reference deck, going straight to a stylist and set builder, or is the ambition for output like this to ship as final campaign imagery? Curious how people see this slotting into the pipeline. instagram.com/___futuredust/

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@lightsilver323 firstconcepts.co

@TTrimoreau now go sell and activate

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Seedance 2.5 is incredibly good at handling emotions. Test emotions of your characters in First Concepts