Fourground AI @FourgroundAI

@MeetRivr I bet the answer is answering the phone 24/7

@MarkLindheimer literally made a calculator for this. Link in bio 🕳️ 🐇

@noahiglerSEO that 80–90% rate is the real story imo. Most shops would kill for it, but it usually lives in one or two techs heads. Curious if he tracks it per tech? In our experience, the conversion gap between techs is bigger than the gap between ad campaigns.

The CSR-guessed lead source is the one that hurts most. "How'd you hear about us?" at 7pm on a no-heat call gets you "Google" every time. Tagging the source from the call itself, then matching the sold job back to it, fixes half of this without touching the CRM. in my experience you have to be able to see and track what goes on between and behind calls, and a level up is owning that layer as well.

3. Text every missed call. "Sorry I missed you, on a job, calling back by 3." People wait when they know you're coming. What's worked for you?

2. Set a callback target, like within the hour during business hours. Then actually check how close you get. Most of us guess faster than we really are. (This data will help u close that gap)

You can't answer the phone from a roof. You shouldn't try either lol Here's how to make sure missed calls still turn into jobs, without hiring anyone or falling off someone’s bungalow:

@TimFlynnLeary Agreed. Owners don't lose jobs because they can't find a tech. They lose them in the gaps: the call nobody returned, the customer who never got an ETA, the estimate nobody followed up on. Software can close those gaps. Accountability still belongs to the crew lead.

Voicemail isn't a backup plan. Let’s be real. Go through last month's missed calls and count how many left a message. That's how many people were willing to wait for you.

Before you pay for more leads, count how many calls you missed last week. A lot of shops don't have a lead problem. They have a phone problem.

@ndungu_dev Love what you’re doing, bro even I might use what you’ve built 😂 Definitely earned a follow too

I'm building a phone answering product for contractors. It's called The Front Desk. (Original, I know) First rule I set: it never guesses a price and never promises a truck. It takes the details and gets the job to you.

You can't always answer a new customer's call right away. At least not all the time. What do you usually do?

@ndungu_dev Thanks bro, are you also in the space?

@ZenithcoreAi Literally me

Since Oct 1, Google can charge you for a call you didn't answer. Run Local Services Ads? If a caller waits 20+ seconds during business hours and nobody picks up, you can pay for that lead. And you still lose the job.

When a call gets missed at your shop, who calls back? You? Whoever sees it first? Or nobody, until the customer tries again?

Everyone quotes the "call back in 5 minutes" rule. The study behind it is from 2021 and covers every industry, not just trades. So it's not gospel. Still, time your own callbacks this week. You might not like the number.

Source: InsideSales, Lead Response Management (2021). All industries, not trades-specific. insidesales.com/wp-content/upl…

Tuesday, 2:14 PM. You're under a sink. Phone buzzes in your pocket. Unknown number. You keep working. You'll call back.