Sales is a function of marketing.
If you don't align with this mindset, you're extinct.
The reality of our community, feed, and video-driven society is that content buries sales messaging (with the exception of sales embedded into content).
Sales are now just a distribution
𝗜 𝗸𝗶𝗹𝗹𝗲𝗱 ☠️ 𝗺𝘆 𝘀𝘁𝗮𝗿𝘁𝘂𝗽, 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗯𝗲𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁.
In 2018 I launched Prodex, a b2b social selling platform.
As a first-time founder, I built a complete mobile and web interface for a social platform. This…
Three skills of successful "Founders" in 2024
Direct Selling (fundraising)
Writing
Video Editing
You can either master or hire for these skills, but you won't succeed without them.
📛 𝗜 𝘄𝗮𝘀 𝗷𝘂𝘀𝘁 𝗳𝗶𝗿𝗲𝗱!! 📛
I launch B2B companies as a fractional CMO. In December, I was hired to launch a service provider platform, acquiring SMBs to match with Consumers.
We went to market with the following:
Content team
Lead curation from BD and Email
Ad…
I SUCK at Social....
....so I launched a marketing agency. This is my worst 💡 yet.
The idea of finding clients so that I could pay a team to help me create content was totally half-baked.
But the idea that my social would improve has come through. Building an agency in '24…
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