IPR Measure @IPRmeasure
The Summit on Measurement challenges delegates to think about and position measurement as an integral component of strategic public relations. iprmeasure.org Joined October 2010-
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Ad Value (AVE) Is Not a Proxy for Measuring ROI of Public Relations -- formal paper by #iprmeasure at www.iprmeasure.org
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Katie Paine: numbers must always be put in context to deliver real meaning. #iprmeasure
Savell@WeberShandwick: influence is a combination of metrics and intelligence. #iprmeasure
Kaite Paine: what we want to know, share of desireable and undesireable coverage in a competitive context. #iprmeasure
Brown@Cision: Measure and share. A great place to start even if it's not particularly good measurement. Just start. #iprmeasure
IPR Measure retweeted
SAS: Social media, traditional media, word-of-mouth: blurs together - all part of the measurement challenge. #iprmeasure
Dell: if you listen to negative sentiment and do something about it, things change. Engagement matters. #iprmeasure
IPR Measure retweeted
Dell has 500 execs on daily listening report disttibution list and 1700 execs trained on dashboard inc CMO & CEO #iprmeasure #measurepr
Weber Shandwick: rule of thumb is measurement programs should be 10-15% of program investment. #iprmeasure
Kaine Paine: How did you all get budgets for sm measurement? Dell - understanding that sm is a tool to do business.That elevates.#iprmeasure
Weber Shandwick: 90% of journalists use social media to get story ideas and background. #iprmeasure
IPR Measure retweeted
Look at the data to validate that it should be there - oh so true! but I would add to ensure consistency as well #iprmeasure
SAS: Talking about the challenge of keeping separate dashs for traditional and social media. They are now completed integrated. #iprmeasure
IPR Measure retweeted
Definitions are very important to media measurement. It helps to manage expectations and perceptions of results. #iprmeasure
SAS: Question everything! Question the data, the influence score methodology; know what you really have in the data. #iprmeasure
Savell: Look behind the numbers! #iprmeasure
Weber Shandwick: Knowing what to do with metrics can be more important than a ton of numbers. #iprmeasure
Cision: companies need to "own" the negatives that are being posted online as well as the positives. #iprmeasure
Cision: Paid, owned and earned - all must be measured. #iprmeasure
K.C. Brown, Cision: the most engaged on sm measurement are those who want to make business decisions on result. Not just count. #iprmeasure
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