Irrational Labs @IrrationalLabs
We use behavioral science to make people happier, healthier & wealthier 📈🌍 irrationallabs.com San Francisco Joined July 2013-
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Irrational Labs retweeted
We stand on the shoulders of giants, and I am so grateful to Danny Kahneman - a true giant. This is a very sad day, but I will spend it remembering wonderful meals, conversations and conferences where Danny inspired so many of us. His generosity was as immense as his intellect.
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What’s the one life-enhancing alternative practice whose impact is far more profound than any other “life hack”? RITUALS. Find out how by joining @michaelinorton on March 28 at 9 AM PT Register and know more at lu.ma/xafgh62f💡
Irrational Labs retweeted
Shopify’s free trial is wacky: It’s only 3 days, and you can upgrade for just $1/month for 3 months. I’m calling this the “Price is Right” model. Want to know why, and the psychology of why it works? Watch my teardown, or should I say: Come on down! The link is in comments 👇
Ever wonder why some apps become daily habits while others are forgotten? Can behavioral science unlock the secret to sustainable user engagement? 🔐 (part 3) Absolutely! Explore our science-backed advice at linkedin.com/posts/irration…
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482 Followers 258 Following Nudge Russia is a behavioural insights initiative working to apply behavioural approach to the policy challenges that Russia faces. RTs are not endorsements.Shopify’s free trial is wacky: It’s only 3 days, and you can upgrade for just $1/month for 3 months. I’m calling this the “Price is Right” model. Want to know why, and the psychology of why it works? Watch my teardown, or should I say: Come on down! The link is in comments 👇
Is your website too pretty? Watch my Bank of America teardown to find out: 👻 Why making your website "uglier" might be the secret to boosting user engagement 👻 Why designers should be measured on behavior change 👻 Why we should give up the ghost button Link in comments 👇
Interested in de-risking your product launches or marketing campaigns with quantitative UX research? 📊 Join @andrew_j_gordon of @Prolific, and Richard Mathera and Colin West of @IrrationalLabs for a webinar tomorrow. Register at lu.ma/tilrh7mp 🎯 12/12
How can behavioral science help your team? One way we help is by using quantitative UX research for launches 📊 A 🧵
Arc Search by the @browsercompany is innovative – but will users notice? Tune into my new teardown to find out: 🔍 Why defaults matter 🔍 What AI tools might be missing about search intent 🔍 Possible hidden cost of ad-free search Link in comments 👇
What's the deal with conversation cards? Have you noticed them popping up at parties and wondered what they're all about? 🤔 A 🧵
@ColtonKaplan @lennysan That is my all time top consumed and recommended resource
Online dating is tough. Here are 5 mistakes to avoid on the dating apps - according to behavioral science. ❤️🔥 + bonus insights into what apps like @hinge could do to help us date better! Link in comments 👇
Planning a date with your partner this Valentine’s? Don’t. Science suggests something else that may be better for your relationship than a romantic date for two… A 🧵
Every single day, I try a different way, To show you how much I care, I always keep tabs so I can compare. I randomize to avoid selection, But you will always be the target of my heterogenous treatment affect-tion @ideas42 @IrrationalLabs #behavioralvalentines
Willingness-to-pay methods: The rundown Inside: 🔸 Pros and cons of the four most common methods 🔸 Templates to run your own study 🔸 Tips for being successful 🔸 The science behind these studies 🔸 Much more
How to grow your product? The secret's not just in the code – it's in the pricing. If you’re managing or marketing a product, you’ll appreciate this post. @lennysan is calling it the Ultimate Guide to Willingness to Pay. A 🧵
How do you set prices? Good news: there's a science to it (and it doesn’t support the most frequently used pricing methods). A 🧵
❗️Don’t miss next week’s webinar on how to de-risk product and feature launches❗️ Colin West and Richard Mathera from @IrrationalLabs will show you how to find out what your users really want with quantitative UX research. 💡 Save your place today 👉 eu1.hubs.ly/H07vSzf0
Two of our large customers (big tech companies) have reached out multiple times in the last couple of weeks asking if we want to switch payment from ACH to credit card. This seems good for them and terrible for us - credit card fees would be 2.5%. Am I missing something?
Dropped our weekly 10-min @twifintech news briefing. 🚀 Dive into Banorte & Citi's latest, Mastercard's AI fraud fight, & HSBC's Zing app. Plus, insights from Katie Dove & Kristen Berman from @IrrationalLabs on human behavior in fintech, inspired by @NikMilanovic
We all want quality relationships. We also tend to do things that are easy. How can we make quality relationships easy? A 🧵
@APlaceForMom Watch the teardown: kristenberman.substack.com/p/a-place-for-…
True or false: you should NEVER add friction to your sign-up flow. ❌ In today’s teardown, we break down facts and fiction around friction in products – by dissecting @APlaceForMom 's lead gen model. The link is in the comments.
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