John Shehata @JShehata
Audience Growth Advisor | CEO, Founder @NewzDash | Former Global VP, Audience Development at Condé Nast john-shehata.com New York, NY Joined May 2010-
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Hurry! 75% of Tickets Already Claimed for the SEO for News Meetup in NYC 🗽 We're thrilled to invite you to the inaugural SEO for News Meetup, taking place on Monday, May 20, 2024, at 4:00 PM in New York City. This event is specifically designed for professionals in the news…
Very interesting read
I always mentioned that there is a strong correlation between Google News and Google Discover. I think nothing illustrates this more than GSC chart of the same site, same period having the same impact on traffic!!! Google is 2 parts; a search engine and a recommendation engine…
Thanks so much @lilyraynyc, I am glad you found it helpful. Thanks for your support.
Thanks so much @lilyraynyc, I am glad you found it helpful. Thanks for your support.
Great post on the SGE discussion we had at the NayC seofomo meetup last week
Great post on the SGE discussion we had at the NayC seofomo meetup last week
Here's my full Google March Core Update research. I spent 220+ hours and thousands on collecting and processing the data, experimenting and validating results. Charts and recovery info included. Constantly updated with the latest test results.
Here's the study: searchpilot.com/resources/case…
🚀 Introducing Our Free 2024 USA Presidential Election SEO SERP Tracker for News Publishers! 📈 newzdash.com/usa-elections New Methodology: Beyond Keywords to Comprehensive Topic Tracking In the rapidly evolving digital landscape, traditional keyword tracking is no longer enough.…
🚀 The 4th Year of NESS (News and Editorial SEO Summit) is Officially Here! 🎟 Secure Your Spot Now: newsseo.io 🎉I'm thrilled to announce that NESS 2024 has one of the strongest speaker line-ups we've ever had! It's hard to believe it's already the fourth year for…
6 Days to Go: Unlock the Future of SEO at SEO Meetup Conference, April 18-19, NYC. In just 6 days, SEO Meetup Conference will open its doors in the heart of New York City, offering unparalleled insights into the future of search engine optimization. The tickets are…
@jeffrey_coyle @AskMattCaron This year, we will have an SEO panel session on May 8 during the @KGConference >> Empowering Generative Search with Knowledge Graphs: A Leap Towards Enhanced SEO and User Exp with @lilyraynyc @iPullRank @cyberandy and @JShehata here is the agenda: wor.ai/yewjvJ
One of my favorite Google Discover reports at gddash.com is comparing a specific Content Category to the rest of the competitor data set (over 1 trillion impressions). For example "/Sports/Team Sports/Soccer" category in Google saw a drop drop in impressions round…
Google Trends is not working at all, not just for embedded modules @searchliaison @danielwaisberg
Focus on news SEO? -> How Forbes, the Financial Times, Snopes, Trusted Media Brands, and other news publishers are updating on-site search with AI chatbots "Beyond improving the functionality of on-site search, the 9 publishers that spoke with Digiday said the goals behind…
@terryvanhorne @mayank_jee Not sure you understood my point. The old HCU classifier is going away completely. Now multiple systems are assessing the helpfulness of content. I'm saying it looks like the old classifier is still applied as of now. So, G could remove it like it did when Penguin 4 rolled out…
Good example of why I'm skeptical about LLMs as answer engines: (feel free to use it next time your boss asks "can't ChatGPT do that?")
Google has slowly been bleeding US search market share for a while, seems this past 30 days was when we started seeing it really ramping up though.. With bing seeing about 2x growth this year already 👀 Google still dominates, but this is further bad news for the company...
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The Man Who Killed Google Search. This is the story of how Google Search died, and the people responsible for killing it. bit.ly/3W9LTMp
@JShehata In absolute numbers, (when something isn't broken) is Discover traffic always higher than News? I've never seen News be higher.
@lilyraynyc @JShehata This is still a huge mystery to the masses
Lots of talk about Information Gain lately - and I love it! But have we adjusted our content creation workflows? No... The idea of Information Gain (IG) is that Google might judge content based on whether it contributes something new + valuable or rehashes other results.
This article speaks volumes about the vibe at Google right now. h/t @RyanSammy cnbc.com/2024/04/23/goo…
@aleyda @MordyOberstein @RyanJones Lost me at fanny packs.
What an excellent summary of the Google's SGE Insights shared at the #SEOFOMO x @WixStudio Meetup in NYC last week, from the awesome @geochingu 👌 featuring tips and thoughts from @chrisgreenseo, @AnnieCushing, @iPullRank, @JShehata, @NickLeRoy, yours truly! Check it out:…
@WixStudio @aleyda @rustybrick @lilyraynyc @seosmarty @chrisgreenseo @iPullRank @annielytics @MordyOberstein wix.com/seo/learn/reso… 🗞️I focused on one major theme of the meetup: SGE—here are my top insights from the #SEOFOMO event in NYC! Thanks to all the experts, and especially the ones I quoted here @aleyda @chrisgreenseo @AnnieCushing @iPullRank @JShehata @NickLeRoy
When you are told your face was on the Nasdaq Tower in Times Square in New York City - guess who made this happen? (I did not see this in real life but it was not AI...)
Big thanks to @rosskernez and @JShehata for the #searchmeetupnyc and #GoogleDiscover insights.
@JShehata on what matters for Google Discover: - user activity - past behavior - device - location
. @JShehata rocking the house with Google Discover Data #searchmeetupnyc
Now in #seomeetup 👀 @JShehata sharing how to maximize your presence from Google Discover 👇 * personalization criteria * topics * entities * interests
10/10 talk by @JShehata about Google Discover, looking at patterns and trends among millions of analyzed URLs. Looks nearly identical to the patterns we see with our Discover clients and research 👏🏽👏🏽👏🏽