Early logos for Amazon, Google, Netflix and Twitter:
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@JonErlichman Embarrassing. This is why I declined to invest in their angel rounds.
@JonErlichman Revolutions in technology is unbelievable.
@JonErlichman Designers are owed a GREAT debt by society lmao
@JonErlichman Well, we in @unicornwitness do as @paulg say “skip this stage and go straight to legibility” Thanks @olianayda and teammates for incredible design 🌚🦄🌝
@JonErlichman Google’s actual first logo:
@JonErlichman A company logo must be treated with the utmost care: it defines an identity and helps people remember it. But as this photo shows, it can also be edited along the way ...
@JonErlichman Oh the horror of it all!